24 min

Building your Brand, with Corey Larson Addressing the ELEPHANT in the Room®

    • Philosophy

Corey Larson is the CEO and founder of the Larson Marketing Project, a digital marketing company that specializes in building strong and resilient brand recognition. The Larson Marketing Project was founded in 2014 and works with a wide range of companies to deliver custom branding, ad management, social media integration, content production, email marketing automation, and SEO management.
What you will learn in this episode:


How Corey and April started to develop One Light Ahead’s digital marketing strategy
How to gain your clients’ trust through the visual consistency of your brand
What it looks like to create a brand recognition strategy for your own business
Why you should revisit your brand strategy and target market at least once a year
The benefits of collaboration when developing and updating your brand strategy
The direct connection between strong branding and a company’s success
How to get started creating your own branding guide today



Resources:


The Larson Marketing Project: http://www.larsonmarketingproject.com (www.larsonmarketingproject.com)
https://www.amazon.com/Slaying-Onion-Unveil-highest-potential-ebook/dp/B094C6S7RZ/ref=sr_1_1?crid=1CQSDOLNATAJ7anddchild=1andkeywords=april+ballestero+slaying+the+onionandqid=1624598750andsprefix=april+balleste%2Caps%2C199andsr=8-1 (Slaying the Onion Book on Kindle )
https://www.onelightacademy.com/courses/slaying-the-onion (Buy Slaying the Onion Book here) and receive a signed copy, the course, and access to a community
Website: https://www.addressingtheelephantintheroom.com/ (https://www.addressingtheelephantintheroom.com/)
Facebook: https://www.facebook.com/addressingtheelephantintheroom (https://www.facebook.com/addressingtheelephantintheroom) and https://www.facebook.com/CoachAprilB/ (https://www.facebook.com/CoachAprilB/)
Facebook Group: https://www.facebook.com/groups/addressingtheelephant (https://www.facebook.com/groups/addressingtheelephant)
LinkedIn: https://www.linkedin.com/in/aprilballestero (https://www.linkedin.com/in/aprilballestero)
Twitter: https://twitter.com/onelightahead (https://twitter.com/onelightahead) and https://twitter.com/ballestero (https://twitter.com/ballestero)
Instagram: https://www.instagram.com/onelightahead/ (https://www.instagram.com/onelightahead/) and https://www.instagram.com/coachaprilballestero/ (https://www.instagram.com/coachaprilballestero/)
YouTube:https://www.youtube.com/channel/UCoLPfjJ6bDG_ml5d8ya9r6g ( https://www.youtube.com/channel/UCoLPfjJ6bDG_ml5d8ya9r6g)





This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Corey Larson is the CEO and founder of the Larson Marketing Project, a digital marketing company that specializes in building strong and resilient brand recognition. The Larson Marketing Project was founded in 2014 and works with a wide range of companies to deliver custom branding, ad management, social media integration, content production, email marketing automation, and SEO management.
What you will learn in this episode:


How Corey and April started to develop One Light Ahead’s digital marketing strategy
How to gain your clients’ trust through the visual consistency of your brand
What it looks like to create a brand recognition strategy for your own business
Why you should revisit your brand strategy and target market at least once a year
The benefits of collaboration when developing and updating your brand strategy
The direct connection between strong branding and a company’s success
How to get started creating your own branding guide today



Resources:


The Larson Marketing Project: http://www.larsonmarketingproject.com (www.larsonmarketingproject.com)
https://www.amazon.com/Slaying-Onion-Unveil-highest-potential-ebook/dp/B094C6S7RZ/ref=sr_1_1?crid=1CQSDOLNATAJ7anddchild=1andkeywords=april+ballestero+slaying+the+onionandqid=1624598750andsprefix=april+balleste%2Caps%2C199andsr=8-1 (Slaying the Onion Book on Kindle )
https://www.onelightacademy.com/courses/slaying-the-onion (Buy Slaying the Onion Book here) and receive a signed copy, the course, and access to a community
Website: https://www.addressingtheelephantintheroom.com/ (https://www.addressingtheelephantintheroom.com/)
Facebook: https://www.facebook.com/addressingtheelephantintheroom (https://www.facebook.com/addressingtheelephantintheroom) and https://www.facebook.com/CoachAprilB/ (https://www.facebook.com/CoachAprilB/)
Facebook Group: https://www.facebook.com/groups/addressingtheelephant (https://www.facebook.com/groups/addressingtheelephant)
LinkedIn: https://www.linkedin.com/in/aprilballestero (https://www.linkedin.com/in/aprilballestero)
Twitter: https://twitter.com/onelightahead (https://twitter.com/onelightahead) and https://twitter.com/ballestero (https://twitter.com/ballestero)
Instagram: https://www.instagram.com/onelightahead/ (https://www.instagram.com/onelightahead/) and https://www.instagram.com/coachaprilballestero/ (https://www.instagram.com/coachaprilballestero/)
YouTube:https://www.youtube.com/channel/UCoLPfjJ6bDG_ml5d8ya9r6g ( https://www.youtube.com/channel/UCoLPfjJ6bDG_ml5d8ya9r6g)





This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

24 min