32 min
Building Your Business Strategy with Peep Laja Chargebee's Champions of Change Podcast
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- Entrepreneurship
Joining Vikram on the podcast today is the number one influential conversion rate optimization expert in the world - Peep Laja. In 2011, Peep founded CXL, a company that brings advanced-level marketing training to next-generation marketers, training them on growth, customer acquisition, analytics, and conversion optimization. He founded Wynter to bring insights to marketing copy to improve conversion rates. Today, Peep is a serial entrepreneur and top conversion expert, having raised three successful businesses.
Peep begins by sharing his journey as an entrepreneur and how he started as a freelancer earning money by doing PPC, SEO, and light consulting. He delves into the growth of CXL and why it was necessary to build a company like CXL. He also discusses how CXL could stand out from the crowd by focusing on the conversion optimization niche. Peep talks about the importance of being innovative to let your company and product stand out throughout the episode. The episode ends with some advice from Peep to budding marketers who are just starting their career or looking to improve: be ambitious, be around ambitious people, and aim to become the best.
Joining Vikram on the podcast today is the number one influential conversion rate optimization expert in the world - Peep Laja. In 2011, Peep founded CXL, a company that brings advanced-level marketing training to next-generation marketers, training them on growth, customer acquisition, analytics, and conversion optimization. He founded Wynter to bring insights to marketing copy to improve conversion rates. Today, Peep is a serial entrepreneur and top conversion expert, having raised three successful businesses.
Peep begins by sharing his journey as an entrepreneur and how he started as a freelancer earning money by doing PPC, SEO, and light consulting. He delves into the growth of CXL and why it was necessary to build a company like CXL. He also discusses how CXL could stand out from the crowd by focusing on the conversion optimization niche. Peep talks about the importance of being innovative to let your company and product stand out throughout the episode. The episode ends with some advice from Peep to budding marketers who are just starting their career or looking to improve: be ambitious, be around ambitious people, and aim to become the best.
32 min