111 episodes

Welcome to Building Your Million Dollar Brand™ – I’m Ciara Gigleux. Messaging and marketing expert, conversion copywriter and CEO of The Copy Atelier. I’m on a mission to help female entrepreneurs build million dollar brands – so if that’s you, you’re in the right place. Join me for the best marketing tips, strategies and stories from the expert trailblazers, change makers and entrepreneurs who are building their million dollar brand their own way.

Building Your Million Dollar Brand‪™‬ Ciara Gigleux

    • Business
    • 5.0 • 9 Ratings

Welcome to Building Your Million Dollar Brand™ – I’m Ciara Gigleux. Messaging and marketing expert, conversion copywriter and CEO of The Copy Atelier. I’m on a mission to help female entrepreneurs build million dollar brands – so if that’s you, you’re in the right place. Join me for the best marketing tips, strategies and stories from the expert trailblazers, change makers and entrepreneurs who are building their million dollar brand their own way.

    How to Make Sure Your Copy Is Saying What It Needs to Say

    How to Make Sure Your Copy Is Saying What It Needs to Say

    In this episode, I’m talking about your copy – what you need to include in it, what you CANNOT leave out, and how to make sure your copy is saying what it needs to say so that your ideal client or customer knows that your solution is for them. Listen in to learn why leading with the problem is a non-negotiable if you want converting copy – and how you can make sure you’re always balancing out the ‘pain’ with a whole heap of pleasure.


    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 30 min
    Determining Who Your First Hire Should Be with Tatiana O’Hara

    Determining Who Your First Hire Should Be with Tatiana O’Hara

    In this episode, I’m speaking with Agency & Team Operations Coach Tatiana O’Hara all about building your team the RIGHT way. As a corporate leader turned business coach, Tatiana has helped dozens of leaders optimize and build their teams, and learn essential leadership skills that have yielded hundreds of thousands of dollars in sales growth – and today she’s sharing her wisdom on all things hiring from determining who your very first hire should be, to the leadership skills you need to develop if you want to lead your team to success. Whether you’re just getting started with bringing on help in your business or you’ve been doing it for a while, this episode will help you see how to avoid the hiring and delegating mistakes that can get in your way of building a stellar team.
    Connect with Tatiana:
    ​​On her website
    Via her group program
    On Instagram
    Plus, download Tatiana’s free Task Matrix here 

    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 28 min
    Doing More with Your Marketing

    Doing More with Your Marketing

    In this episode, I’m talking about doing more with your marketing. Listen in to learn my approach to figuring out what marketing efforts you should double down on (and what ones you should leave behind). Plus, hear my take on how you can keep things simple and sustainable and still see more results from your marketing in 2022. 
    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 22 min
    How to Find Your Niche with Gabrielle Laura

    How to Find Your Niche with Gabrielle Laura

    In this episode, I’m speaking with Niche Coach, Gabrielle Laura, all about finding your niche. Gabrielle helps women turn their stories into thriving coaching businesses through her signature trio – niche clarity, profitable programs, and aligned sales. Gabrielle helps women all over the globe figure out their niche and find alignment in their business so she is definitely THE woman to speak to when it comes to the subject of niching down – whether it’s finding your niche in the first place or pivoting into a brand new niche.
    Connect with Gabrielle:
    On Instagram: https://www.instagram.com/gabrielleelaura/
    On her website: https://gabriellelaura.com/
    On her podcast: https://podcasts.apple.com/us/podcast/the-gabrielle-laura-show/id1510005613
    Download her free “how to find your niche” video : https://view.flodesk.com/pages/6182f55b0b51fd1569c55013

    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 33 min
    The Yin and Yang of Your Marketing

    The Yin and Yang of Your Marketing

    In this episode, I’m talking about the Yin and Yang of your marketing. Listen in to learn what feminine and masculine energies have to do with your marketing, why you need to make sure both energies are present and BALANCED in your marketing, and how you can easily spot if one or the other is lacking. If you’re ready to look at your marketing (and your business as a whole) from a more holistic perspective then this episode is for you!


    What next? 


    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 


    Looking for our expert help?

    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 19 min
    How to Market Anything

    How to Market Anything

    In today's episode, I’m talking about the basics of marketing: what it is, what it requires and why it matters. Listen in to learn how you can use the basic principles of marketing – and one very simple question – in order to market ANYTHING. Whether you’re selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, the same basic premise underlying your marketing rings true and if you want your marketing to be EFFECTIVE then you cannot afford to ignore it. 
    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 26 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

yojs17 - Joy ,

You can’t market a business without having a clear message!

Ciara helps you understand that marketing is about your message!!! You can apply all her advice and teaching to any marketing avenue...website, sales page, social media, etc. etc. It all comes down to your messaging and Ciara makes that very clear in her podcast. I love listening to her!!! She really helps you understand concepts really well so that you can apply it to your own business. I can tell she has an analytical mind, probably from her Ph.d. Background which I think is a plus!!! A must listen.

Rise and Roam ,

PACKED WITH VALUABLE INFORMATION

After finding this podcast and carefully listening to all content Ciara has shared on here and on Instagram, I completely restructured my website’s copy. It was groundbreaking. Not only made it easier to reach dream clients, helped me learn more about my own business and what really matters to me.
I truly advise anyone to scroll down to the very first episode and BINGE listen to this fire content!
Thank you Ciara for up leveling my business with powerful copy.

Hannahmation ,

Ciara is Your New Copy Writing BFF!

Perfect bit-sized episodes packed with actionable tips to make your copy writing stronger so that you maximize your marketing efforts! Ciara is super knowledgeable and breaks the information down so it's easy to understand.

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