An Agency Story

Built on Grief, Run on Grit (A Sisterhood Story)

Company: Boral Agency
Owners: Patricia Boral and Brenda Boral
Year Started: 2011
Employees: 1-10

What happens when two sisters lose everything and still choose to build something remarkable? In this episode, Patricia and Brenda Boral of Boral Agency share their journey from heartbreak in Bolivia to founding a successful marketing firm in Houston. You’ll hear how early hardship shaped their business mindset, how they navigated a failed partnership, and what kept them going when they lost half their clients overnight.

Key Takeaways

  • Why losing their mother taught them the most important business lesson
  • The operating agreement that saved their partnership and their sisterhood
  • What Hurricane Harvey took away and how it set them up for pandemic success
  • The real reason most small agencies struggle to scale
  • How minority certification opened doors to national clients (including the NFL)