Built on Grit: B&B Roustabout Inc.

Joe Carter
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Built on Grit: Stories from the Oilfield is the definitive podcast for those who know the power of hard work, resilience, and raw determination. Hosted by Joe Carter of B&B Roustabout Inc., this show offers an unfiltered look into the oil and gas industry through the voices of the men and women who live it every day. Whether you're a seasoned field hand, an industry executive, or someone curious about the backbone of American energy, this podcast will take you deep into the stories that define life in the field. Each episode of Built on Grit dives into the real-world experiences of oilfield workers, business owners, rig managers, safety leads, and service providers who keep the gears of the energy industry turning. These are the voices of people who thrive in extreme conditions, solve complex problems under pressure, and exemplify the strength it takes to work in one of the world’s most demanding environments. From the scorching sun of West Texas to the snow-covered sites of North Dakota, we explore what it means to build a career—and a legacy—in the trades. Listeners will gain insight into the daily challenges, breakthroughs, and leadership strategies that keep crews safe, projects on track, and companies growing. We cover topics ranging from field safety and logistics to workforce development, career advancement, mental health in remote work, and the innovation driving modern oilfield services. But this show isn’t just about the work—it’s about the people. You’ll hear firsthand accounts of growth through adversity, entrepreneurial journeys from startup to success, lessons passed down from mentor to apprentice, and the moments that remind us why the oilfield is more than just a job—it’s a way of life. These are the stories of those who rise early, work late, and never back down from a challenge. Whether you're in a truck on location, in a shop turning wrenches, or running a team from the office, Built on Grit is your space to hear what matters to real oilfield professionals. It’s not corporate gloss. It’s not PR spin. It’s the raw, real-life grit that drives America’s energy forward. Join us as we celebrate the character, commitment, and courage of those who keep the pumps moving and the lights on. Subscribe now and be part of a community that’s proud to be Built on Grit.

Episodes

  1. Forecasting in a Foggy Market — How Oilfield Finance Turns Volatility into Strategy (with Liz Burk, B&B Roustabout Inc.)

    10/06/2025

    Forecasting in a Foggy Market — How Oilfield Finance Turns Volatility into Strategy (with Liz Burk, B&B Roustabout Inc.)

    In the oilfield, volatility isn’t a surprise — it’s the job. In this episode of Built on Grit: Stories from the Oilfield, host Joe Carter, Founder & CEO of Twin Flame Group, sits down with Liz Burk, Director of Financial Planning & Analysis at B&B Roustabout Inc., to reveal how top oilfield finance leaders transform chaos into strategy. Every day, prices swing, projects pause, and costs shift overnight. For most, that’s paralyzing. For Liz Burk, it’s the proving ground. She and her team have built a financial playbook that turns volatility from a threat into an advantage — through data, discipline, and grit. You’ll hear how B&B navigates the industry’s ups and downs with scenario planning, field collaboration, predictive analytics, and AI-driven insight — keeping crews paid, projects running, and margins protected. 💬 Inside the Episode • The “three-route forecast” that keeps B&B agile Instead of predicting the future, Liz builds three simultaneous forecasts — high, medium, and low price environments — like mapping multiple GPS routes before the drive. • Finance + field, not finance vs. field Her FP&A team walks the yard, talks with foremen, and turns real-world data — production rates, material usage, equipment hours — into live models that catch problems early. • Turning mistakes into foresight A painful cash-flow miss became the catalyst for a culture focused on clarity, communication, and connection. • The new role of finance No longer “bean counters,” FP&A leaders are strategic partners who help companies act in real time, model uncertainty, and lead through change. • Forecasting in a foggy market Liz compares it to driving a mountain pass in thick fog. You can’t see far, but with better headlights — your forecasting systems — you can keep moving forward confidently. ⚙️ Modern Tools for a Tough Industry Liz and Joe explore how real-time dashboards, predictive analytics, and AI alerts are reshaping oilfield finance. From catching overruns mid-project to forecasting demand before rigs slow, technology and human insight now work hand-in-hand to protect profitability. They also look ahead to a future where digital-first finance, ESG metrics, and integrated field data become standard across the energy sector. 🧠 Key Takeaways Volatility is the training ground for great leaders. Finance is about speed, clarity, and connection — not just accuracy. Data without context is noise; finance turns it into a story leaders can act on. The next era of FP&A belongs to those who merge operations, analytics, and strategy. 👤 Guest Liz Burk — Director of Financial Planning & Analysis, B&B Roustabout Inc. A financial strategist who thrives in volatile markets, Liz leads FP&A with foresight and a people-first mindset. 🎙️ Host Joe Carter — Founder & CEO, Twin Flame Group | Partner, The Franchise Consulting Company If you lead teams, manage budgets, or make decisions in uncertain markets, this conversation will change how you think about forecasting, leadership, and resilience. Follow Built on Grit for more real stories from leaders who thrive where others fold. Leave a review and share this episode to keep America’s toughest industries running strong. #BuiltOnGrit #Oilfield #Leadership #Finance #Forecasting #BusinessStrategy #EnergyIndustry #FPandA #OilAndGas #TwinFlameGroup #JoeCarter #LizBurk

    32 min
  2. Built on Grit: How B&B Roustabout Scaled with the Strategic Growth Blueprint™

    07/14/2025

    Built on Grit: How B&B Roustabout Scaled with the Strategic Growth Blueprint™

    How does a $6M oilfield services company chart a path to $50M in enterprise value? In this episode of Built on Grit, Joe Carter sits down to share the behind-the-scenes transformation of B&B Roustabout Inc.—a real-world case study in applying the Strategic Growth Blueprint™ to create scalable systems, unlock cash flow, and build a business that runs without constant owner involvement. You'll hear how the company went from operational chaos to a clear growth strategy in less than 90 days—boosting internal alignment, enhancing valuation, and preparing for both scale and succession. 🔎 What You’ll Learn: Why grit alone isn’t enough—and what replaces it as you grow How to increase valuation multiples using structure over size The 3-phase Blueprint: Discover, Develop, Deploy Keys to optimizing marketing, leadership, and financial modeling What private equity and strategic buyers look for (and why most companies miss it) 🚀 Whether you're an oilfield service operator, a growth-minded founder, or a leader looking to build something that outlasts you, this episode gives you a repeatable framework for high-impact growth—with lessons straight from the field. 👉 Ready to blueprint your own business transformation? Visit ⁠www.twinflametx.com⁠ to explore workshops, coaching, and free business valuation tools from Joe Carter and the Twin Flame Group. #StrategicGrowth #BuiltOnGrit #OilfieldServices #BusinessScaling #JoeCarter #TwinFlameGroup #B&BRoustabout

    19 min
  3. Leading from the Front: Building a High-Performance Oilfield Company

    05/30/2025

    Leading from the Front: Building a High-Performance Oilfield Company

    In this episode of Built on Grit, host Joe Carter sits down with Justin Birchell, Co-Owner & CEO of B&B Roustabout Inc., to explore what it really takes to build a high-performance company in one of the toughest industries on Earth. Justin shares his leadership philosophy, the B&B Standard that drives crew performance, and how digitizing operations has transformed job site efficiency. From relentless reliability to frontline accountability, this conversation pulls back the curtain on the grit, systems, and culture that fuel long-term success in the oilfield. Whether you're in energy, construction, or just building your own business, this episode delivers powerful insights on leading from the front. 🔧 Topics Covered: Oilfield leadership & operational culture Defining standards that scale Technology adoption in field services Training, promotion, and crew accountability Lessons in business growth from the trenches 🎧 Subscribe and tune in to hear how grit, values, and vision combine to build something extraordinary.

    11 min
  4. How Innospec Oilfield Services Blends Performance, Community, and Innovation in the Energy Sector | Built on Grit Podcast

    05/20/2025

    How Innospec Oilfield Services Blends Performance, Community, and Innovation in the Energy Sector | Built on Grit Podcast

    Welcome to another episode of Built on Grit, the podcast that dives deep into the resilience, innovation, and strategic thinking driving America’s oilfield service companies. Hosted by Joe Carter, this episode spotlights a standout player in the field—Innospec Oilfield Services—and how their 2022 performance reveals a unique blend of operational excellence, community commitment, and forward-thinking solutions. 🔥 Inside This Episode: 2022 in Review: We explore Innospec's key milestones and KPIs—what drove their growth, what challenges they overcame, and what made the difference in a volatile market year. Balancing Business with Purpose: Learn how Innospec doesn’t just deliver high-performance chemical solutions—they also champion meaningful corporate citizenship. We dive into their local impact, charitable efforts, and sustainability initiatives. Culture & Commitment: Hear how leadership at Innospec empowers teams, supports career growth, and fosters a culture that values safety, integrity, and innovation. Tech in the Field: From smart fluid technologies to environmentally conscious solutions, Joe discusses how Innospec is staying ahead of the curve without sacrificing grit or ground-level performance. Community Matters: Discover the ways Innospec engaged with and gave back to the communities they serve—why it’s not just good PR, but good business. Whether you're a field operator, business owner, or industry observer, this episode offers a fresh perspective on what it means to be a values-driven company in the oil & gas sector. 🎧 Tune in to hear how Innospec Oilfield Services is redefining success—proving that high performance and high character can go hand in hand. ✅ Subscribe and Follow Don’t miss future episodes of Built on Grit—subscribe now on Spotify, Apple Podcasts, or wherever you listen. 💬 Got feedback or want to be featured? Message Joe Carter at Twin Flame Group TX.

    15 min
  5. Energy Revolution: How Oilfield Innovation, Clean Tech, and Blue-Collar Grit Are Shaping America’s Energy Future

    05/16/2025

    Energy Revolution: How Oilfield Innovation, Clean Tech, and Blue-Collar Grit Are Shaping America’s Energy Future

    In this power-packed episode of Built on Grit, host Joe Carter takes you straight to the frontline of America’s evolving energy landscape. From the dusty roads of West Texas to the strategic boardrooms of clean tech innovators, we dive deep into the real stories behind how oilfield workers, energy entrepreneurs, and infrastructure leaders are navigating the future of energy with resilience, innovation, and yes—pure grit. Why this episode matters: America’s energy future isn’t just about renewables or fossil fuels—it’s about the convergence of practical field experience, groundbreaking technology, and a new generation of leadership willing to do the hard work. Joe unpacks how oilfield service companies like B&B Roustabout are leaning into innovation while staying rooted in operational excellence. What you’ll hear in this episode: 🔧 How oilfield logistics and wireline services are being transformed with new technologies 🛢️ Why field-level insights are driving smarter, safer, and more cost-effective energy operations 💡 The role of small and mid-size energy firms in pushing America toward energy independence 🌱 Candid thoughts on balancing economic growth with environmental responsibility 🧠 How blue-collar wisdom and high-tech strategy are converging to fuel the next phase of U.S. energy leadership Joe brings his unique perspective as a business strategist, leadership coach, and field-tested entrepreneur to highlight the intersection of values, innovation, and execution. Whether you’re an energy professional, policy maker, franchise owner, or just someone curious about what’s next in America’s industrial heartbeat—this episode is for you. 🎧 Tune in and get inspired by: Real stories of problem-solving in the field Unfiltered conversations about the future of oil and gas How leadership looks different when it’s built on grit—not just spreadsheets 🔗 More from Joe Carter and Built on Grit: Website: https://www.twinflametx.com LinkedIn: https://www.linkedin.com/in/joecartertx/ Franchise & Business Consulting: https://www.thefranchiseconsultingcompany.com/joe-carter 💥 Subscribe now to Built on Grit and never miss an episode that dives deep into real-world leadership, entrepreneurial resilience, and the industries that keep America running. #BuiltOnGrit #JoeCarter #EnergyLeadership #OilfieldInnovation #BlueCollarStrong #FranchiseGrowth #EnergyRevolution #BusinessStrategy #TexasEnergy

    10 min
  6. From Field to Future: Digitizing Oilfield Services at B&B Roustabout Inc.

    05/09/2025

    From Field to Future: Digitizing Oilfield Services at B&B Roustabout Inc.

    The oilfield has always been a demanding, fast-paced environment—where safety, speed, and precision must align daily in unforgiving conditions. At B&B Roustabout Inc., we've built a reputation on grit, reliability, and hard-earned expertise. But as the industry evolves, so must we. Why Digital Matters Now Roustabout operations are complex. Managing multiple job sites, equipment fleets, compliance requirements, and workforce logistics can overwhelm even the most experienced field supervisors. Traditionally, this has meant stacks of paperwork, handwritten dailies, and whiteboard tracking systems. But that's no longer enough. Delayed reporting leads to missed insights. Lack of real-time visibility leads to rework. Manual processes increase safety risk and slow decision-making. To thrive long-term, we need scalable, tech-enabled systems that support our field crews without slowing them down. Our Digital Strategy in Motion At B&B Roustabout, our digital transition isn't just about adopting tools—it's about enhancing performance across every job. Here's how we're approaching it: Mobile-First Field Ops: Our crews are now equipped to log tasks, report safety checks, and track job progress in real-time—straight from the field. Live Job Costing & Asset Management: Through GPS-integrated platforms, we can monitor equipment use, allocate labor hours more accurately, and better forecast margins. Streamlined Communication: We're replacing endless phone calls and scattered texts with centralized apps that connect field techs, dispatch, and management seamlessly. Data-Informed Decision Making: With live dashboards and reporting tools, our leadership can adjust schedules, reroute crews, and improve profitability without the lag of paper reports. Industry Insights: The Digital Oilfield Advantage The broader oil and gas industry is recognizing the transformative power of digital technologies. According to a study by Bain & Company, integrating data and digital tools into oilfield operations has led to significant improvements in efficiency and safety. Bain Moreover, a report by Rimini Street highlights that digital transformation enables real-time monitoring and predictive maintenance, leading to reduced downtime and higher profitability in an increasingly competitive market. Rimini Street Case Study: FieldEquip's Digital Transformation Success A notable example of successful digital transformation in oilfield services is FieldEquip's implementation of digital solutions to enhance safety and reliability. By automating service reporting and improving field service time management, they achieved faster, more accurate field service proposals and quotes. FieldEquip Honoring Grit, Embracing Growth We believe technology should enhance the strengths we've built our name on—not replace them. At B&B, digital tools support our crews in doing what they do best: delivering top-tier oilfield services with integrity and precision. We're not just talking about digital transformation—we're doing the work to ensure B&B Roustabout Inc. continues to lead the way in safety, efficiency, and operational excellence across the Mountain West. Because the future of oil and gas doesn't belong to the biggest—it belongs to those bold enough to evolve. Let's connect: If you're an operator, project manager, or field leader interested in how digital field solutions can work for you, reach out to B&B Roustabout Inc. or message me directly at Twin Flame Group TX. We're ready to roll up our sleeves—and digitize the patch, one crew at a time.

    19 min
  7. Trusted Oilfield Services: The B&B Roustabout Story

    05/08/2025

    Trusted Oilfield Services: The B&B Roustabout Story

    In this powerful premiere episode of Built on Grit, host Joe Carter takes you behind the scenes of B&B Roustabout Inc.—a company born in the oilfields and built on the principles of hard work, reliability, and resilience. This isn’t just a business origin story. It’s a tribute to the people, values, and unshakable determination that define what it means to work in the oil and gas industry. Founded with a family-first mindset and a commitment to doing things the right way—even when it's the hard way—B&B Roustabout Inc. has evolved from humble beginnings into a trusted provider of field services across the Mountain West. From Utah to Texas and beyond, B&B has become known for its ability to deliver dependable roustabout services, welding and fabrication, facility construction, pipeline maintenance, and more—all while maintaining the heart and humility of a local, hands-on operation. In this episode, you’ll hear how the company was built one job at a time, often in the most challenging conditions and in an industry where trust and grit are non-negotiable. Joe shares how B&B earned its reputation through consistent quality, 24/7 responsiveness, and a boots-on-the-ground approach that puts clients and crews first. Along the way, you’ll learn about the leadership philosophies that drive the company’s culture: accountability, teamwork, safety, and respect. We’ll explore: The early days of B&B Roustabout and the inspiration behind starting the business How the company’s founders overcame early challenges and earned their first major clients The meaning behind the phrase “Built on Grit” and why it resonates with oilfield professionals A breakdown of B&B’s top service offerings and the industries they support What sets B&B apart in a competitive market, especially when it comes to safety, compliance, and skilled labor Why creating opportunities for employees is a cornerstone of B&B’s mission Real stories from the field that illustrate what it takes to succeed in this demanding line of work Whether you’re in the industry or simply admire the mindset it takes to thrive in the field, this episode sets the tone for the entire Built on Grit podcast. It’s about more than just equipment and contracts—it’s about people. People who show up early, stay late, and don’t cut corners. People who take pride in building things that last. People who do what it takes—every single day. This episode is for the welders, the truck drivers, the pipefitters, the supervisors, and the entrepreneurs who know what it’s like to earn their respect the hard way. It’s also for clients, partners, and communities who count on service providers like B&B to deliver under pressure and without excuses. Join us as we kick off Built on Grit with a story of legacy, leadership, and labor—and discover how B&B Roustabout Inc. continues to raise the bar for oilfield services across the American West. Subscribe to the show, leave a review, and share this episode with anyone who knows what it means to work with grit.

    4 min
  • 7 Episodes

About

Built on Grit: Stories from the Oilfield is the definitive podcast for those who know the power of hard work, resilience, and raw determination. Hosted by Joe Carter of B&B Roustabout Inc., this show offers an unfiltered look into the oil and gas industry through the voices of the men and women who live it every day. Whether you're a seasoned field hand, an industry executive, or someone curious about the backbone of American energy, this podcast will take you deep into the stories that define life in the field. Each episode of Built on Grit dives into the real-world experiences of oilfield workers, business owners, rig managers, safety leads, and service providers who keep the gears of the energy industry turning. These are the voices of people who thrive in extreme conditions, solve complex problems under pressure, and exemplify the strength it takes to work in one of the world’s most demanding environments. From the scorching sun of West Texas to the snow-covered sites of North Dakota, we explore what it means to build a career—and a legacy—in the trades. Listeners will gain insight into the daily challenges, breakthroughs, and leadership strategies that keep crews safe, projects on track, and companies growing. We cover topics ranging from field safety and logistics to workforce development, career advancement, mental health in remote work, and the innovation driving modern oilfield services. But this show isn’t just about the work—it’s about the people. You’ll hear firsthand accounts of growth through adversity, entrepreneurial journeys from startup to success, lessons passed down from mentor to apprentice, and the moments that remind us why the oilfield is more than just a job—it’s a way of life. These are the stories of those who rise early, work late, and never back down from a challenge. Whether you're in a truck on location, in a shop turning wrenches, or running a team from the office, Built on Grit is your space to hear what matters to real oilfield professionals. It’s not corporate gloss. It’s not PR spin. It’s the raw, real-life grit that drives America’s energy forward. Join us as we celebrate the character, commitment, and courage of those who keep the pumps moving and the lights on. Subscribe now and be part of a community that’s proud to be Built on Grit.

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