293 episodes

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor sports industry. Some of them have failed, some of them skyrocket into the stratosphere of success, all of them have a story to tell. This podcast focuses on a different kind of adventure.

Built on Passion ReddyYeti

    • Business
    • 4.7 • 134 Ratings

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor sports industry. Some of them have failed, some of them skyrocket into the stratosphere of success, all of them have a story to tell. This podcast focuses on a different kind of adventure.

    Bootstrapped to Venture-Backed with Hailey Swartz of Actual Veggies

    Bootstrapped to Venture-Backed with Hailey Swartz of Actual Veggies

    Bootstrapping is freeing, on the surface. After all, you own the business outright. 
    But how free are you really if you’re pouring hours into time-wasting tasks just to save a few bucks?
    Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own. 
    Now that they’ve taken on VC funding, they’re filling the shelves of health food stores across the nation. 
    In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of. 
    Listen now! 
    Show highlights include:
     
    Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)   Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07)  The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02)  Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39)  The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28)  How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)   

    • 19 min
    Doing Good with Jeremy Lux of Illumine Collect

    Doing Good with Jeremy Lux of Illumine Collect

    If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you:  out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!  
    But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around. 
    In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car. 
    Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses. 
    Show highlights include:
    Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00)  How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35) How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24)  The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)

    • 18 min
    Top 5 - Jacob Durham of NOMATIC

    Top 5 - Jacob Durham of NOMATIC

    Turning your passion into your business sounds great.  
    But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up. 
    So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion. 
    That's what today's guest Jacob Durham did with NOMATIC. 
    In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development. 
    Listen now! 
    Show highlights include:
    How to launch a market-defining product even if you’ve only got an idea, time and $200 (2:56)  The Kickstarter blueprint that practically guarantees your success (even if you’ve got no product idea yet) (8:43)  Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39)  The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17)  How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43)  Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39)  The “survival of the fittest” principle that creates market dominating products (22:47)  Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51)  How to stay passionate about your business for the next decade by focusing on your “why” (26:18)

    • 37 min
    Top 5 - Chris Pew of TREW Gear

    Top 5 - Chris Pew of TREW Gear

    Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination. 
    Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage. 
    At least that’s how it was for Chris Pew of TREW Gear. Chris is here to tell you the story of how to build your business from an idea to a successful brand. 
    In this episode you'll discover how to build a lucrative business from scratch with nothing but a simple idea and some courage. 
    Listen now! 
    Show highlights include:
    The “Frankenstein's monster” method that lets you design a killer product without any experience (5:21)  How to find your first production factory, even if you think everybody will knock you back because you are too small (7:10)  Why the fastest way to develop a high-selling product is to drive across country for weeks on end (9:31)  The “hot, medium, mild” strategy that will have retailers begging to put your apparel line in their store window (11:23)  Create a cult following around your brand by pivoting into a 21st century retail model (12:18)  Sell to your online store’s “on the fence” customers by telling them about the “living room dressing room” (20:57)

    • 42 min
    Top 5 - Connor Swegle of Priority Bicycles

    Top 5 - Connor Swegle of Priority Bicycles

    Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members.  And you can't pour money into marketing like the bigger brands. 
    But with the right mindset your small size becomes an advantage that lets you run rings around your competition. 
    In today’s episode, you’ll meet Priority Bicycles’ co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history and turned his passion into his job. 
    In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market. 
    Listen now!
    Show highlights include:
    Why bootstrapping lets you run rings around your VC-funded competition when a hot new trend appears (10:17) The “fearless storyteller” method that convinces manufacturers to produce your product even if you can't guarantee them sales (12:36)  Why one-day traffic spikes make the cash register ring (even if you don’t make any sales) (14:23) The “reckless” launch strategy that lets you make more sales in the off-season without sacrificing profits in the peak season (20:22) Why barely planning makes you more profit than a detailed 5 year plan (31:42)

    • 37 min
    Top 5 - Dan Abrams of Flylow

    Top 5 - Dan Abrams of Flylow

    A common dream amongst entrepreneurs is to create a brand so big it defines a culture. 
    These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose. 
    So, how do you prevent it? 
    By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. And by learning from someone who’s done it before. 
    Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Even as Flylow expands into new markets, they never stray too far from their roots. 
    In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots. 
    Listen now! 
    Show highlights include:
    How “divorcing your brand” helps you sleep better at night and stay level headed when leading your business (5:26)  How grassroots marketing lets you dominate multinational brands (even if you can barely scrape together a dollar for advertising)  (17:30) Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43)  Why paying big bucks to celebrity athletes sabotages your sales and damages your brand (and who to work with instead) (32:59)  The “sun and shoes” method that makes critical decisions easier even if you’re stressed out of your mind (46:47)

    • 53 min

Customer Reviews

4.7 out of 5
134 Ratings

134 Ratings

AndresIrias ,

Great podcast

i really enjoyed listening to this podcast great conent! looking forward to listening to more future podcast

JJ1990J8 ,

Snooze Fest

I actually have never heard a complete episode as I keep falling asleep. One of the most boring podcasts out there. It’s great for those who have trouble falling asleep.

Raider Beyond ,

👎

The hippie podcast.

Top Podcasts In Business

Ramsey Network
NPR
Andy Frisella #100to0
Jocko DEFCOR Network
Wondery
Guy Raz | Wondery

You Might Also Like

Guy Raz | Wondery
The New York Times
BLISTER
New York Magazine
The Daily Wire
BLISTER