9 episodes

Created to inspire eCommerce entrepreneurs to challenge the status quo, and conquer their biggest dreams by giving them the needed knowledge to build successful businesses and reach 7, 8, or even multiple 8-figures levels.

"Built to Scale" eCommerce Show by AdKings Agency AdKings

    • Business

Created to inspire eCommerce entrepreneurs to challenge the status quo, and conquer their biggest dreams by giving them the needed knowledge to build successful businesses and reach 7, 8, or even multiple 8-figures levels.

    09 | Payment Processors: How to Increase Your Revenue By Up to 10% for Free

    09 | Payment Processors: How to Increase Your Revenue By Up to 10% for Free

    Today we will be interviewing - Chase Harmer

    He is a successful serial entrepreneur, investor, speaker, and the CEO of PayCertify,a worldwide payments company.

    As the Chief Executive Officer, Chase is the innovative mind behind PayCertify. He started his career in banking at the age of 19. Since then, he has built portfolios processing billions globally and has created several patents through his two decades of experience.

    In this episode, we will be talking about how you, as an online merchant, can choose the right payment processors and increase your revenues by up to 10%, through frictionless worldwide payment processing, automated virtual cards, and secure fraud control.

    Timeline and What You’re Going to Learn:

    [00:42] Choosing the right payment processor for your online business. What are the key elements to consider?

    [03:11] The challenge in using popular payment processors, such as Stripe and PayPal, when your business is scaling fast.

    [05:38] Why you should consider having redundancy in your business? Don't put all your eggs in one basket!

    [07:48] Virtual cards and the cashback ability with PayCertify. How to minimize fees and maximize rebates as an online merchant?

    [13:07] Doing weekly bank transfers versus doing direct transfers.

    [14:43] Dealing with the speed of payouts and reserves. Are there any specific industry norms?

    [17:45] How does fraud protection work? The role of online payment processors in securing your account.

    [20:52] Managing the chargebacks on the back end is a pain in the ass, and most of the time people lose!

    [21:28] How much do eCommerce businesses lose to fraud? The increase in Cybercrime due to COVID-19.

    Resources:

    https://adkings.agency/

    https://www.paycertify.com/

    • 24 min
    08 | Hacking Human Performance:Limiting Beliefs, Energy Hacks & Dealing With Stress

    08 | Hacking Human Performance:Limiting Beliefs, Energy Hacks & Dealing With Stress

    Today we will be interviewing - Kilian Markert

    He is a go-to high-performance coach helping business owners scale to new heights without neglecting themselves, their health, and their performance.

    If you are a business owner looking to become more efficient and to scale your business while still maintaining sanity, and being on top of your game, you’ve come to the right place.

    In this episode, we will be talking about having the right mindset, energy & time management, establishing healthy habits, proper work environment, and how all these play an essential role in a person’s overall productivity.

    Timeline and What You’re Going to Learn:

    [01:03] Realizing his passion for personal development, then using that passion for building a business helping people. Capitalize on your strength!

    [2:49] From life coaching to consulting, and the advantage of doing a mixture of both.

    [4:59] What are the most common limiting beliefs that business owners have? You might be surprised at what the top one is!

    [7:56] Identifying limiting beliefs by keeping track of your actions and knowing the difference between inspiration and desperation.

    [12:28] How limiting beliefs are deeply rooted in the subconscious level of a person. It's time to replace old habits with better ones!

    [17:15] How do you deal with external and internal expectations? Understanding the deeper reasons for your tendencies.

    [18:53] When you have a problem waking up early in the morning, it's usually because you failed the evening before.

    [21:52] What's the biggest energy and productivity booster? It's not sexy, but it's super effective!

    [23:11] Treating your body as a vehicle for your performance. Make sure you care for it well.

    [25:19] How limiting your intake of sugar helps you achieve a better gut biome. Fixing the deficiencies in your body through healthy food choices.

    [28:52] An interesting way to eat potatoes without absorbing the starchy carbs.

    [30:19] The harmful effects of sitting for hours. Getting a standing desk really helps!

    [33:32] Starting your day in a proactive state versus a reactive state. You have to protect your attention.

    [37:26] How to manage your time effectively when you have a lot on your plate?

    [41:03] Splitting your work hours and allocating portions of that time for different types of work or tasks.

    Resources:

    https://adkings.agency

    https://kilianmarkert.com

    • 44 min
    07 | Everything eCommerce Business Needs to Know About VAT Taxes & Expansion to Europe

    07 | Everything eCommerce Business Needs to Know About VAT Taxes & Expansion to Europe

    Today we will be interviewing - Alex Wyatt.

    Alex is the Global Project Manager of SimplyVAT, a company that is on a mission to help eCommerce businesses reach global markets by making VAT compliance simple.  

    Going globally definitely has some benefits, like reducing dependence on one market and the ability to scale a business way higher and further. It can definitely skyrocket your business growth and revenue. However, it comes with additional responsibilities that are usually not so easy to navigate, like legal responsibilities and taxes.  

    In this episode, we will dive into the topic of how to expand your eCommerce business internationally while making sure you are compliant with all the local tax nuances. Stay tuned, and enjoy!


    Timeline and What You’re Going to Learn:  

    [01:26] Overview of the Value Added Tax (VAT) system in Europe.
    [03:14] Why UK is a good starting point for US sellers looking to expand into Europe?  
    [05:10] What is a Low-Value Consignment Relief (LVCR) and when a product can be exempted from extra import VAT.
    [07:15] The disadvantages of making your customer the importer of record.
    [08:21] Diving into the specifics of distance selling.
    [12:01] Types of products that you can sell to UK customers with zero percent VAT.
    [13:48] Differences between the tax system in North America and Europe.
    [15:22] How does Value Added Tax refund works?
    [18:34] Changes you can expect in the EU VAT system after the BREXIT.
    [23:06] Navigating EU expansion after BREXIT: two different supply chains to cover the UK and EU-based countries.
    [24:39] Tax payment deferments for non-local VAT registered businesses in some of the EU countries.
    [25:03] What EU countries have temporarily lowered their VAT rates in light of the COVID-19 crisis, and why now can be a perfect time for EU expansion?
    [27:11] What SimplyVAT.com offers and where to reach them.   


    Resources:

    Connect with AdKings:  https://adkings.agency
    Connect with SimplyVAT:  https://simplyvat.com



    Brought to you by AdKings Agency - eCommerce Specialized Growth Agency 

    • 28 min
    06 | How to Crush During BFCM: Pre-buying Traffic, Simplifying Offers & Live Streaming

    06 | How to Crush During BFCM: Pre-buying Traffic, Simplifying Offers & Live Streaming

    Join Darius Kunca and Deividas Mikocionis talk about how to crush during BFCM.  

    Deividas Mikocionis is a B2B Relationship Builder / Growth Hacker, and Senior eCommerce Strategist at Sugatan Agency, responsible for building up and freely scaling eCommerce brands to 8-figure range. He's planning to generate about 150 million in revenue this year!  

    Today they’ll be talking about his BFCM preparation strategy, crafting killer offers, and the marketing strategies to employ during BFCM days.
    “My strategy is to always keep it dumb and simple. When you make it more complicated, something will mess up” – Deividas Mikocionis on creating Black Friday offers. Stay tuned!


    Love the content? Make sure to subscribe! https://www.youtube.com/channel/UCl4AD6SREWeuTYdNqNvbuMg



    Timeline and What You Will Learn:

    [01:18] Deividas shares about their plan of going more aggressively with SMS and adding live shopping campaigns to their whole strategy this year.


    [3:29] How their pre-Black Friday strategy helped their BFCM sales.


    [5:41] Adding a “bait” during live shopping and using the Livescale.tv streaming platform for this campaign.


    [8:07]  How to keep your BFCM strategies simple.


    [11:07] Why the "Buy 2, Get 1 Free" offer is very popular with customers.


    [12:27] The role of psychology and economics in crafting irresistible offers.


    [13:40] Using dedicated landing pages for BFCM tends to over complicate things.


    [16:58] Darius and Deividas discuss the different platforms to run traffic from.


    [19:59] Running pre-sale campaigns using VYPER.IO software.


    [22:12] How many creatives are needed for Black Friday?


    [23:47] You need to figure out how to increase the signups on the SMS and how to get as many emails before the Black Friday as possible.


    [26:03] The eCommerce growth hacks group by Sugatan and their article on Influencer Marketing.


    Resources:


    Facebook

    LinkedIn

    eCommerce Growth Hacks by Sugatan

    Sugatan.io

    Livescale.tv

    Vyper


    Connect with Built to Scale!


     YouTube

     Website

    • 26 min
    05 | How to Combine PR with Paid Advertising to Supercharge eCommerce Growth

    05 | How to Combine PR with Paid Advertising to Supercharge eCommerce Growth

    Today we will be interviewing - Magnus Jern

    He is a founder/co-founder of 7 companies, a pioneer and thought leader in mobile apps, clean water technology, innovation and human centric design.

    Currently, Magnus is a chairman of TAPP Water, a European company, that empowers ordinary people to easily get clean and healthy water straight from their tap.

    In this Episode we will be talking about how to implement PR in your marketing strategy and how PR supported by paid advertising is much better than advertising alone.

    Timeline & What You're Going to Learn:
    [01:11] Starting a life with computers. From passion to business!
    [02:23] Someone from software going into hardware. Wanting all people to be able to drink tap water.
    [03:13] Looking for problems and finding solutions. Doing new releases every four months based on customer feedback, testing, and R&D.
    [05:58] A fun reminder for people to change their cartridges.
    [07:36] Being entirely open for creative solutions to solve problems by focusing on outcomes.
    [11:10] Launching the first prototype. Don't overcomplicate the process, focus on specific areas, and develop the rest over time.
    [13:40] The evolution of the product over time. Small iterations from one detail to another.
    [15:20] The value of doing user testing and getting information from surveys.
    [16:30] Celebrating the first sale with champagne and hand-delivering the product.
    [18:13] Optimizing questions and suggestions on landing pages.
    [19:39] Using PR with paid advertising. Always provide new stuff for the media!
    [24:54] Budgeting PR versus performance advertising. The ROI of PR versus performance advertising could be up to 10x!
    [26:05] Measuring results from PR campaigns. It's a robust process! Outsourcing or in-house?
    [31:02] Why is PR crucial for everyone? Does it matter if you get good or bad PR?
    [33:19] Bootstrapping a business from zero. You just need to experiment a lot! Be skeptic when getting advice from Facebook.
    [37:07] Why completely outsourcing marketing usually doesn't work. Learn the basics yourself!
    [38:41] Provide great content yourself, don't let others do it for you!
    [39:42] Be a leader, create content, and be patient!

    Connect with Built to Scale!

    YouTube

    AdKings Agency Website

    • 42 min
    04 | Personalized Funnels and Evolving Brand Messaging With Customers’ Own Words

    04 | Personalized Funnels and Evolving Brand Messaging With Customers’ Own Words

    Today, we will be interviewing - Robert Sherman

    He is the CMO of Iron Neck, an Austin (Texas) based company, that develops innovative strength training equipment for sports, fitness and rehabilitation.

    Their flagship product, Iron Neck, was first developed in 2012 and re-launched in 2016, in response to the concussion epidemic seen in sports.

    Now his products are being used by thousands of pro and casual athletes in the NFL, UFC, F1, International Rugby, martial arts and military.

    And today we will be talking about evolving your products, brand message and marketing while keeping an eye on your customers and using their own words.

    Timeline & What You're Going to Learn:
    [01:11] Creating a product and refining it through the years. Strengthening your neck muscles because no one thinks of it.
    [04:15] The first prototype. Digging into research to the benefits of focusing on the neck.
    [05:26] Getting attention from the top early on and approaching with sales through different channels.
    [10:32] Putting Google to the side and paying more attention to Facebook. There’s no need to be distracted with too many shiny things!
    [12:54] Making progress during COVID, even if sales have slowed down due to the pandemic.
    [14:29] People want to see a reflection of themselves when they’re shopping or learning about something new.
    [16:15] Having multiple landing pages with different messages. Understand the people that go for your products or services, then cater to their language.
    [23:01] How do you find out what your potential customers are thinking of in the first place? From athletes to chiropractors and therapists.
    [29:54] Trying to figure out the trend by listening and observing the market.
    [31:41] Learning from mistakes with ads and seeing what works.
    [34:36] A/B Testing even to small details like button colors! Sometimes you have to go outside of what you think will work.
    [38:57] Always be ready to learn from your customers and experts in your space! Make use of social media, conferences, and research papers.
    [44:15] Don’t let organic hijack your attention. There’s a need for you to use paid advertising because that’s what the algorithms prefer!
    [47:00] Dealing with differing opinions of people. Know that there will be people that think they know everything and hate your brand.
    [50:06] Summary of the episode. Understand, listen, and test!



    Connect with Built to Scale!

    YouTube

    AdKings Agency Website

    • 52 min

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