Bullhorns and Bullseyes

Curtis Hays and Tom Nixon
  • 5.0 (2)
  • MARKETING
  • UPDATED SEMIWEEKLY
Bullhorns and Bullseyes Podcast

Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.

  1. AUG 27

    Episode 37: Turning Customers Into Fans, with Scott Howland of the Detroit Lions

    With the return of football season nearly upon us, Tom and Curtis are thrilled to welcome Scott Howland, Senior Manager of CRM and Marketing Research at the Detroit Lions, to the show! They discuss how the Lions brand made a shift from customer acquisition to customer retention and loyalty, as well as the importance of understanding a fan base and tailoring the fan experience. Scott shares insights on data-gathering initiatives, including surveys and focus groups, to understand fan profiles and preferences. They also touch on the impact of rebranding and the excitement surrounding the upcoming football season. Takeaways: Shifting from customer acquisition to customer retention and loyalty is crucial for long-term success. Understanding the fan base and tailoring the fan experience is essential for building strong relationships. Data gathering initiatives, such as surveys and focus groups, provide valuable insights into fan profiles and preferences. Rebranding can generate excitement and attract new fans. Giving fans what they want is key to maintaining their loyalty and engagement. Connect with Scott on LinkedIn: ⁠https://www.linkedin.com/in/showland3 https://bullhornsbullseyes.com/episode-37/

    35 min

  2. AUG 13

    Episode 36: The Power of Customer Segmentation, with Emily Bielak

    What is customer segmentation and why is it so critical to a brand’s ability to attract and retain loyal and enthusiastic customers or clients? Tom and Curtis welcome Emily Bielak, Director at market research consulting firm The Martec Group, to explain the basics…then delve into sophisticated approaches to understanding and serving your various customer cohorts. If you’re still thinking of your audience as a monolithic “customer base,” you’re missing out on opportunities that can really drive the bottom line! Takeaways: Companies that focus on brand strategy in addition to lead generation are more successful at Understanding your audience is crucial before starting marketing campaigns. Audience segmentation goes beyond demographics and includes emotions, needs, and behaviors. Measuring the lifetime value of a customer and the impact of referrals is essential for evaluating marketing effectiveness. A blend of qualitative and quantitative research provides a holistic understanding of the audience. Emotions play a significant role in designing a positive customer experience. Learn more about Customer Segmentation and The Martec Group: martecgroup.com Connect with Emily on LinkedIn: ⁠https://www.linkedin.com/in/emilybielak

    42 min

  3. AUG 5

    Episode 35: Why Brand Strategy Amplifies Lead-Gen, with April Martini

    Tom and Curtis are joined by April Martini, co-founder of Forthright People, who specializes in brand strategy, to discuss the importance of branding and brand strategy in driving successful lead generation. They emphasize the need for companies to go beyond lead generation and focus on building a strong brand that resonates with their target audiences. Tune in to hear them explore the need for ongoing brand evaluation and adaptation to stay relevant in a changing market. Takeaways: Companies that focus on brand strategy in addition to lead generation are more successful at converting leads. Brand strategy involves understanding the target audience, differentiating from competitors, and communicating the unique value proposition. Nonprofits face unique challenges in brand strategy due to multiple stakeholder groups and the need to communicate their mission effectively. Active listening and customer insights are crucial in developing a compelling brand message. Brand strategy should be revisited regularly to adapt to changes in the market and maintain relevance. Learn more about Forthright People: forthright-people.com Check out the Marketing Smarts podcast: https://forthright-people.com/resources/ Connect with April on LinkedIn: ⁠https://www.linkedin.com/in/april-martini-3197644/

    40 min

  4. JUL 30

    Episode 34: How to Sell Consulting, with Matt Griffin of Incite Analytics

    Tom and Curtis are joined by guest Matt Griffin, CEO of Insight Analytics, to discuss the notion that “Consulting services are not sold…they’re bought.” Matt shares his insights on sales and marketing in the consulting industry, highlighting the importance of building trust and credibility with clients. They explore the value of problem-solving and creating value for clients, and the role of thought leadership and content marketing in attracting clients.  Takeaways: Building trust and credibility is crucial in attracting consulting clients. Creating value for clients and solving their problems is more important than traditional sales tactics for consultants and consulting firms. Thought leadership and content marketing can help establish expertise and attract clients who don’t yet know you. Consulting is a relationship-based business, and success comes from understanding and addressing clients' specific needs and challenges. Learn more about Incite Analytics: inciteanalytics.com Connect with Matt on LinkedIn: ⁠https://www.linkedin.com/in/mattgriffin02/

    36 min

  5. JUL 23

    Episode 33: The Power of Active Listening in Sales, with Chris Jimenez

    Chris Jimenez, founder of Alter Orbit Coaching, joins Curtis and Tom to talk about the power of active listening when it comes to sales meetings and pitches. Chris, an executive coach to professionals in a variety of job functions and industries, emphasizes the need to truly understand the customer's needs and emotions, rather than just focusing on selling a solution. The group also highlights the value of human connection in a world that is becoming increasingly automated and transactional. The conversation touches on the significance of modeling core values within a company and creating a culture of listening.  Takeaways: Active listening is crucial in sales and marketing to understand the customer's needs and emotions. Human connection is valuable in a world that is becoming increasingly automated and transactional. Modeling core values and creating a culture of listening within a company can lead to better customer relationships. Ask open-ended questions, be present and engaged in conversations, and make the customer feel heard and understood. Learn more about Alter Orbit Coaching: https://alterorbitcoaching.com/Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherjjimenez/

    38 min

  6. JUL 16

    Episode 32: The Art of Training, Teaching and Presenting, with Denise Roberts

    Accomplished leadership trainer and coach Denise Roberts, founder of Playing to Win, joins Tom and Curtis to share how her perhaps unorthodox methods of presenting and teaching have allowed her to fortify a leading position as a premier leadership trainer, especially for emerging leaders. Denise comes to us by way of MichBusiness and the National Association of Business Resources, for which she leads multiple leadership training cohorts for emerging leaders throughout the year, known as Ignite Leadership Training's Jumpstart program. Join in to hear why Death by Powerpoint is no longer an option when presenting to groups, and follow along to adopt some new methodologies for presenting and training to better engage audiences. Be sure to consider her leadership training program to help "jump start" the leadership skills in your organization's next generation of leadership! Takeaways: PowerPoint in training and webinars often leads to information overload and lacks application. Effective trainings focus on learning by doing and encourage discussion and application of concepts. Different learners have different preferences, and it's important to cater to their needs. Young leaders are often hungry to learn and benefit from immersive and collaborative training experiences. Leadership and management are distinct but interconnected roles. Leadership focuses on understanding and empowering individuals, while management involves control and coordination of tasks. Not everyone is suited for managing people, but anyone can develop leadership skills. Some individuals may excel at coaching and supporting others without taking on managerial responsibilities. Generational differences in the workplace can be a source of conflict or a valuable opportunity for collaboration. It is important to recognize and appreciate the strengths and perspectives of each generation. Effective leadership training goes beyond providing information and emphasizes practical application and self-awareness. Learn more about Ignite Leadership Training: https://michbusiness.com/services/training/ Connect with Denise on LinkedIn: https://www.linkedin.com/in/deniserobertssalespartners Learn more about Playing to Win: playtowintogether.com

    38 min

  7. JUL 9

    Episode 31: The Power of Specialization, with Chris Langille

    This week’s guest is Chris Langille, Founder of Advisor Evolved, a digital marketing agency specifically serving independent insurance agencies (though not exclusively). Tom, Curtis, and Chris discuss the benefits Chris has realized by niching down in the digital marketing industry, particularly in the service insurance agencies. They emphasize the importance of focusing on the most profitable lines of business and targeting lower hanging fruit in advertising campaigns. They also highlight the need for a well-functioning sales process and the importance of aligning sales and marketing efforts. The conversation touches on the challenges of working with limited budgets and the need for a comprehensive backend process to maximize the return on investment. Plus: what is the current state and potential future for AI in digital advertising and marketing? Topics + Takeaways: Niching down vertically or horizontally allows for the creation of scalable products and services and enables specialization in a specific industry or vertical. Focusing on the most profitable lines of business and targeting lower hanging fruit in advertising campaigns can lead to more effective and efficient marketing efforts. Having a well-functioning sales process and aligning sales and marketing efforts are crucial for maximizing the return on investment in advertising. Working with limited budgets requires careful planning and prioritization of marketing activities, as well as a comprehensive backend process to ensure leads are effectively converted into customers. While AI is an exciting development in the digital marketing industry, it is important to approach it with caution and consider its limitations and potential impact on the industry. Chris’s website: advisorevolved.com Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislangille119

    38 min

  8. JUN 25

    Episode 30: Budgeting for a Website, with Scott Daigger

    Curtis and Tom are pleased to welcome Scott Daigger, Founder of Buddy Web Design & Development, to the podcast to address a much-debated and oft-considered dilemma: What should the budget be for my new website? Scott walks us and the listener through his recommended process for identifying the appropriate budget (and the appropriate development partners) for any size website, from DIY to premium enterprise level. For an in-depth explanation of the concepts covered in this episode, check out Scott's handy guide: "Five Things to Consider When Creating Your Website Budget." Takeways: Determining a budget range is crucial when budgeting for a new website. Factors such as functionality, design, content and ongoing maintenance can affect the cost of a website. Clear communication between the client and the agency is essential to ensure that all expectations and requirements are met. Considering the long-term goals and strategies for a website is important when budgeting. Managed service plans can provide ongoing support and maintenance for a website. Scott's website: buddywdd.com Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottdaigger https://bullhornsbullseyes.com/episode-30/

    35 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.

Information

  • Creator
    Curtis Hays and Tom Nixon
  • Years Active
    2023 - 2024
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © Curtis Hays and Tom Nixon
  • Show Website
    Bullhorns and Bullseyes

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