Business as UNusual

BiCurean Consulting

Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape. Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models. Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures. For more details, visit BiCurean.com/bau. [CLAIM:1LJTWWCC] Hosted on Acast. See acast.com/privacy for more information.

  1. Culture Principles

    7H AGO

    Culture Principles

    In this insightful episode of Business as UNusual, host Aicila sits down with equity strategist and executive coach Danielle Marshall to unpack the practical realities of fostering inclusion and navigating polarization in today’s business world. Danielle Marshall, founder of Culture Principles, shares actionable strategies for organizations seeking to move beyond buzzwords like DEI and embrace authentic, effective culture change. The conversation covers everything from communication basics and accountability to curiosity as a leadership tool—highlighting what it takes to create trust, resilience, and lasting success within diverse teams. Topics Discussed in this Episode: How to coach and communicate effectively in a polarized environmentWhy language matters less than commitment in diversity, equity, and inclusion workRe-framing accountability and grace within team culturesMoving past “toxic workplace” labels—designing intentional, thriving culturesThe strategic use of curiosity: from soft skill to powerful change agentTackling perfectionism and paternalism in leadershipOperationalizing core values instead of just naming themCommunity engagement: asset-based approaches for nonprofit and corporate workDefining and measuring success as a modern leader Resources Mentioned in this Episode: LinkedIn: Danielle MarshallDanielle Marshall’s Playbook on Curiosity for Difficult Conversations: https://www.culture-principles.com/resources/the-curiosity-playbook/ TEDx Talk by Danielle Marshall: https://youtu.be/JFP8D4Ymlu0?si=K5-NGXk2wUXySpmm Download Danielle Marshall’s curiosity playbook to transform your next tough conversation! Reflect on your organization: Are you fostering accountability and curiosity, or just naming values? Start a team conversation today! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    44 min
  2. Peers Not Fears

    12/22/2025

    Peers Not Fears

    In this episode of Business as UNusual, host Aicila sits down with Lorraine Connell, founder of Peers Not Fears and expert in teen leadership development. Together, they dive into breaking the traditional leadership mold, empowering youth who might never see themselves as leaders, and the transformative power of deliberate practice and resilience. From her upcoming TEDx talk to hands-on middle school leadership programs, Lorraine shares actionable insights on fostering growth mindsets, encouraging authentic community building, and why letting go of control unleashes real innovation—in and out of the classroom. Topics discussed in this episode: Why leadership is a learned skill, not a born traitThe dangers of “just”—how language limits potentialEmpowering unassuming leaders: Class clowns, rebels, and the quiet fewHow confidence and leadership are built through practiceFlipping the “control” myth in education and businessWhy mistakes are the foundation for growth in leadershipBuilding sustainable, engaged school communities through peer mentorshipThe ripple effect of positive, intentional leadership programsLorraine Connell’s upcoming TEDx talk and her advice for her younger self Resources mentioned in this episode: Peers Not Fears Website: https://www.peersnotfears.comLorraine Connell on Instagram: @peersnotfears Rethink leadership! Challenge yourself to use empowering language and drop the word “just” from how you define yourself or others—see what changes. Encourage real growth: Mentor or support someone who doesn’t fit the “typical” leader mold. Authentic leaders come from unexpected places. Join the conversation: Connect with Lorraine on Instagram @peersnotfears and share how you’re cultivating UNusual leadership in your community! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    30 min
  3. Reclaiming the Real

    12/15/2025

    Reclaiming the Real

    In this episode of Business as UNusual, host Aicila is joined by artist Gretchen Andrew, whose Facetuned Universal Beauty series boldly explores the insidious effects of AI beauty filters on self-image, diversity, and wellness. Together, they dissect how algorithms erase individuality and change culture, why even the world’s “most beautiful” people aren’t immune, and the high personal and business costs of digital perfection. If you want actionable insights into the intersection of technology, artistry, and human thriving—the show delivers. Topics Discussed in This Episode: How AI beauty filters reshape global beauty standardsThe hidden mental health impact of algorithm-driven perfectionWhy “unfiltered” authenticity is a crucial business and life assetThe surprising rise in beauty-related procedures among menWhat success looks like when you are paid and celebrated for being yourself Resources Mentioned in This Episode: Gretchen Andrew’s website: gretchenandrew.comInstagram: @gretchenandrew 💡 Challenge yourself: Try a filter on a photo and see how it shapes your own standards—then start a conversation about it with friends or colleagues. 👀 Follow Gretchen Andrew on Instagram and subscribe to her newsletter for updates on exhibitions, workshops, and new projects that promote radical authenticity. 📣 Share this episode with someone struggling with digital perfection or unrealistic standards—help spread awareness and support! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    29 min
  4. Protecting the West

    12/08/2025

    Protecting the West

    In this episode of Business as UNusual, host Aicila chats with Sean Olson, founder of Olson Personal Injury Lawyers, about his unique path from Emmy-winning journalist to top-rated trial lawyer. Sean shares how storytelling drives his approach to justice, the challenges clients face in an intimidating legal system, and how his firm levels the playing field against big corporations and insurers. Tune in to discover the unconventional ways Sean and his team serve individuals across Colorado, New Mexico, and Wyoming—delivering not just verdicts, but real, life-changing outcomes. Topics discussed in this episode: How Sean Olson transitioned from journalism to law—and why storytelling matters in justiceThe intimidating realities of the legal system and strategies to empower clientsFinancing clients’ cases: making justice accessible regardless of ability to payRedefining legal success: justice, dignity, and building others upBreaking down lawyer stereotypes and creating an exceptional client experienceThe ongoing evolution of law, advocacy, and client partnership Resources mentioned in this episode: Olson Law Firm: olsonlawfirm.comBook: Sean Olson’s layperson’s guide to personal injury lawsuits (available via the Olson Law Firm website) Empower Yourself: If you or someone you know is overwhelmed by the legal system, visit olsonlawfirm.com for resources and support! Get Informed: Look for Sean Olson’s upcoming book to demystify personal injury law and learn how to stand tall in your own legal journey. Stay Curious: Subscribe to Business as UNusual for more stories about bold leaders making a difference in unexpected ways. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    21 min
  5. Better Culture Creates Better Business

    12/01/2025

    Better Culture Creates Better Business

    In this episode of Business as UNusual, culture expert and Better Culture co-founder Brett Hogeveen joins Aicila for an insightful conversation about the measurable business impact of workplace culture. Brett shares actionable strategies for building competitive advantage by prioritizing both top-down leadership and bottom-up employee engagement. Discover practical tips to improve retention, productivity, and fulfillment in your business using culture as your secret weapon. Topics discussed in this episode: How culture transforms business results and why it’s not just a “soft skill”The importance of executive buy-in and partnership for lasting culture changeMeasurable ways to foster employee commitment and continuous improvementBuilding culture from the bottom up: Introducing the 20 Tenets frameworkTips for leaders and employees to create a more rewarding workplaceWhy strategic plans should always include culture improvement initiativesSimple steps for shifting your organization’s culture to unlock performance Visit https://betterculture.com/unusual for your free Culture Kickstarter Pack and start building a better workplace today! Resources mentioned in this episode: Better Culture Insights & free resources: https://betterculture.com/insightsBrett Hogeveen on LinkedIn: https://linkedin.com/in/brett-hoogeveen Make culture part of your company’s strategic plan—start a conversation with your leadership team! Interested in leadership or culture training? Connect with Brett Hogeveen on LinkedIn or through Better Culture. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    25 min
  6. Inevitable Success

    11/24/2025

    Inevitable Success

    In this final episode of our energizing Business as UNusual four-part series, host Aicila shares unconventional strategies for creating a business plan that’s energy-aligned, flexible, and built to last. Drawing from her workshops and hands-on experience, Aicila reveals how to set intentions, develop actionable metrics, and adapt your workflow to the realities of change in business. Learn how a holistic approach—integrating your energy, time, and money—can make success feel inevitable as you prepare for a thriving 2026. Topics discussed in this episode: What makes a business plan “energy-aligned” and adaptiveWhy clarity and flexibility are key to inevitable successHow to use the Energy Map: setting intentions for momentum, creativity, and connectionApplying measurable indicators across financial, emotional, and creative domainsRituals and rhythms to protect your energy and foster sustainable business growthEmbracing quarterly check-ins and course correctionsEncouragement to experiment: thriving in your business while honoring personal needs Download the Energy Map Prompts and Guides and start planning your 2026 goals. Join Aicila’s next energizing workshop on December 16 to dive deeper into energy-aligned business planning Reflect and experiment—give yourself permission to flex your business plans and intentions for more sustainable success! Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    7 min
  7. Align Structure with Strategy for Success

    11/17/2025

    Align Structure with Strategy for Success

    In this episode of Business as UNusual, host Aicila interviews Meg Thomas Crosby, co-founder of People Cap Advisors and author of the book "Running the Gauntlet: Proven Strategies for High Growth Leaders." Meg shares her expertise on aligning organizational structure with business strategy, the importance of context for leadership, and how to scale companies sustainably through different stages of growth. Discover Meg’s proven framework for high-growth companies, her approach to working with founders and leadership teams, and actionable advice for both leaders and entrepreneurs facing the chaos of business evolution. Topics discussed in this episode: Why context is the missing link in strategic leadershipThe Growth Gauntlet framework: Four stages of organizational growthManaging founder transitions and honoring the "chief distraction officer"Six imperatives for sustainable scaling: From sharpening focus to aligning structureWhen great resumes aren’t the right fit: Hiring strategies for different growth phasesThe value of self-awareness in leadership and knowing when to step asideAdvice for young professionals: Plans, detours, and the power of connectionPrescriptive planning vs. reactive strategies in business scalingBuilding structures that survive leadership transitionsThe inspiration behind People Cap’s signature model Resources mentioned in this episode: People Cap Advisors: www.peoplecap.comConnect with Meg Thomas Crosby on LinkedInBook: "Running the Gauntlet: Proven Strategies for High Growth Leaders" (released April 2025) Ready to scale your company the UNusual way? Dive into Meg’s Growth Gauntlet and rethink your leadership structure! Connect with Meg and the People Cap team on LinkedIn to keep up with disruptive business strategies. Episode transcript: The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

    26 min
5
out of 5
11 Ratings

About

Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape. Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models. Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures. For more details, visit BiCurean.com/bau. [CLAIM:1LJTWWCC] Hosted on Acast. See acast.com/privacy for more information.