200 episodes

Humanizing Business and Businessifying Humans

Business Breakthrough Estie Rand

    • Business
    • 4.9 • 83 Ratings

Humanizing Business and Businessifying Humans

    137 Wealth Utilization With Stephanie Walter (Part 2)

    137 Wealth Utilization With Stephanie Walter (Part 2)

    The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.
    My Guest: Stephanie Walter.
    Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.
    Quote
    Rule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.
    Links and Resources
    www.erbewealth.com
    Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)
    Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/wealth-utilization-with-stephanie-walter-1-2/ (estierand.com/137-1)
    Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2andls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    • 18 min
    137 Wealth Utilization With Stephanie Walter (Part 1)

    137 Wealth Utilization With Stephanie Walter (Part 1)

    The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.
    My Guest: Stephanie Walter.
    Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.
    Quote
    Rule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.
    Links and Resources
    www.erbewealth.com
    Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)
    Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/wealth-utilization-with-stephanie-walter-2/ (estierand.com/137-2)
    Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2andls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    • 20 min
    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 2)

    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 2)

    In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.
    My Guest: Ginger Zumaeta
    Ginger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.
    Pivotal Moments
    · Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.
    · She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.
    · The reason Ginger moved to storytelling was because she had dense technical information.
    · During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.
    · She took the opportunity to think about changing, and have not looked back since.
    · She now works with companies who are having a hard time expressing their unique and defensible difference.
    · When you are trying to attract a client base or audience you need to think about what makes every story interesting.
    · Ginger focuses on what the problem story is.
    · When you begin with the problem then you can invite people in and then you can go back to your genesis story.
    · We are in a learning economy.
    Advice
    In your story you need to talk about the following:
    · Who you are?
    · What you have done professional that you have lead the path successfully?
    · Cost of the journey
    · Benefits of the journey
    Quote
    Proximity is power
    Links and Resources
    www.gingerzumaeta.com
    Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)
    Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/leading-your-prospect-through-storytelling-with-ginger-zumaeta-1 (estierand.com/136-1)
    Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2andls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    • 30 min
    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 1)

    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 1)

    In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.
    My Guest: Ginger Zumaeta
    Ginger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.
    Pivotal Moments
    · Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.
    · She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.
    · The reason Ginger moved to storytelling was because she had dense technical information.
    · During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.
    · She took the opportunity to think about changing, and have not looked back since.
    · She now works with companies who are having a hard time expressing their unique and defensible difference.
    · When you are trying to attract a client base or audience you need to think about what makes every story interesting.
    · Ginger focuses on what the problem story is.
    · When you begin with the problem then you can invite people in and then you can go back to your genesis story.
    · We are in a learning economy.
    Advice
    In your story you need to talk about the following:
    · Who you are?
    · What you have done professional that you have lead the path successfully?
    · Cost of the journey
    · Benefits of the journey
    Quote
    Proximity is power
    Links and Resources
    www.gingerzumaeta.com
    Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)
    Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/leading-your-prospect-through-storytelling-with-ginger-zumaeta-2/ (estierand.com/136-2)
    Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2andls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    • 30 min
    135: Price Anchoring with Sean Doyle (Part 2)

    135: Price Anchoring with Sean Doyle (Part 2)

    When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first.
    My Guest: Sean Doyle
    Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/5/https:/www.linkedin.com/in/sean-m-doyle/ (Sean)’s latest book, https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/6/https:/www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574 (Shift), explores 19 practical ideas, grounded in the science of behavioural change, that can transform a business’s marketing efforts and, by natural extension, its profitability.
    Pivotal Moments
    · Sean began doing graphic design 30 years ago.
    · Awareness is not marketing. Marketing considers the entire journey from being unaware that something exists all the way through to you have to use them.
    · The difference between early stages of marketing to when trying to scale 50 people plus.
    · When businesses grow they begin to see that sales and marketing is a lever that they can pull that they don’t understand how to pull.
    · Helping relationships
    · Price Anchoring
    · Authenticity
    Quote
    If something doesnt get sold it doesnt matter.
    Links and Resources
    https://www.fitzmartin.com/ (www.Fitzmartin.com)
    http://www.seanmdoyle.com/ (www.Seanmdoyle.com)
    Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)
    Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/price-anchoring-with-sean-doyle-1/ (estierand.com/135-1)
    Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2andls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    • 29 min
    135: Price Anchoring with Sean Doyle (Part 1)

    135: Price Anchoring with Sean Doyle (Part 1)

    When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first.
    My Guest: Sean Doyle
    Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/5/https:/www.linkedin.com/in/sean-m-doyle/ (Sean)’s latest book, https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/6/https:/www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574 (Shift), explores 19 practical ideas, grounded in the science of behavioural change, that can transform a business’s marketing efforts and, by natural extension, its profitability.
    Pivotal Moments
    · Sean began doing graphic design 30 years ago.
    · Awareness is not marketing. Marketing considers the entire journey from being unaware that something exists all the way through to you have to use them.
    · The difference between early stages of marketing to when trying to scale 50 people plus.
    · When businesses grow they begin to see that sales and marketing is a lever that they can pull that they don’t understand how to pull.
    · Helping relationships
    · Price Anchoring
    · Authenticity
    Quote
    If something doesnt get sold it doesnt matter.
    Links and Resources
    https://www.fitzmartin.com/ (www.Fitzmartin.com)
    http://www.seanmdoyle.com/ (www.Seanmdoyle.com)
    Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)
    Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/price-anchoring-with-sean-doyle-2/ (estierand.com/135-2)
    Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2andls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    • 29 min

Customer Reviews

4.9 out of 5
83 Ratings

83 Ratings

oliviabaker13 ,

Hit the subscribe button! 🔥

I think I’ve found a new favorite business podcast… 😊 Estie’s energy is so infectious and her passion for coaching people to reach their full potential is so inspiring. Each of these episodes contains both actionable tips you can implement in your work and deep life insights. Highly recommend hitting that subscribe button!

Cher Hale ,

You’ll think about your business differently.

After listening to Estie’s conversation with Perry Marshall, I can finally see the ways that the 80/20 principle applies in my business and my life. I can already see how this seemingly simple ‘connect the dots’ moments will save me tons of time and help me make more money. Definitely worth a listen!

malfoxley ,

Great show!

Estie, host of the Business Breakthrough podcast, highlights all aspects of business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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