Business by Referral Podcast

Virginia Muzquiz

Join Virginia Muzquiz, The Referral Diva and her guests as they explore the benefits and challenges of networking to grow and scale business.

  1. 4D AGO

    Episode 189: The Reinvention Mindset with Lori McDowell

    Lori McDowell's BIO:  Dr. Lori McDowell is an international speaker, best-selling author, and founder of Reimagine U Strategies. She inspires audiences worldwide with talks that blend personal story, mindset mastery, and actionable clarity—helping others lead with purpose, courage, and joy. Lori is also the creator of Done-For-You Transformational Retreats, partnering with heart-centered coaches to design powerful, soul-aligned experiences without stress or overwhelm. With decades of experience in engineering, leadership, and event design, she brings a unique mix of strategy, creativity, and heart to everything she does. Lori's mission is to help others build extraordinary lives—for themselves and those they serve.   In this episode, Virginia and Lori talked about: From engineering to entrepreneurship  Principles of reinvention  How to deal with negative emotions The journey to soul alignment  How Lori is getting clients from her network   Takeaways: If you are stuck, reinvent yourself! Help is available if you'll just ask  Declutter your internal environment  Build your business around what you're good at and what you love Enthusiasm=Energy    Connect with Lori on social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL :  https://www.linkedin.com/in/lorimcdowell/ Facebook URL: https://www.facebook.com/lori.mcdowell.5/ Instagram URL: https://www.instagram.com/lori.mcdowell.5/    Connect with Virginia: https://www.bbrpodcast.com/

    30 min
  2. OCT 20

    Episode 186: Transforming Trauma into Thought Leadership with Deidre Sirianni

    Deidre Sirianni's BIO:  Deidre Sirianni is an International Best Selling Author, TEDx Speaker, and Founder of Radically Aligned Life Academy where Impact Driven Entrepreneurs, Visionaries, and Leaders come to master their inner world and make a bigger impact in the world with their gifts. She helps people who are ready to step into higher levels of leadership and impact the world, release self-sabotage, heal trauma, and go all in on their vision and purpose without compromising when it comes to matters of the heart. She believes the foundation of success and fulfillment comes from stepping into Radical Alignment in all areas of life. Her work has been featured in: Alive Magazine, Novus TV, The Good Men Project, Impact Festival, Addicted To Success Magazine and more where she talks about fulfillment, purpose, impact, entrepreneurship and leadership.   In this episode, Virginia and Deidre talked about: Why Deidre chose entrepreneurship  How Deidre helps people tell their story to grow their business.  Creating alignment in business and life  How Deidre is building her business    Takeaways: Decide who you want as a client and go for it Every success requires a price. What are you willing to give up?  We need to give ourselves permission to evolve. When you support someone else to achieve their goals, they naturally want to support you. Stages lead to stages if you play your cards right.   Connect with Deidre on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL : https://ca.linkedin.com/in/deidre-sirianni-a2a27528 Facebook URL : https://www.facebook.com/radicallyaligned/ Instagram URL : https://www.instagram.com/iamdeidresirianni/   Connect with Virginia: https://www.bbrpodcast.com/

    43 min
  3. OCT 13

    Episode 185: From Tragedy to Triumph with Wendy Melrose

    Wendy Melrose's BIO:  Wendy Melrose is the founder of Resilience Press, an innovative publishing company dedicated to empowering survivors to share their powerful stories of triumph and victory. With over 20 years of entrepreneurial experience and a deep passion for storytelling, Wendy specializes in guiding authors from initial concept to published book, enabling them to make a meaningful impact in the lives of readers. Wendy's journey began when the Lord reignited her gift for writing after years of self-doubt. Her personal experiences overcoming significant obstacles fueled her mission to support others in finding clarity, courage, and purpose through writing. Known for her warm, faith-driven approach, Wendy's guidance has helped numerous authors release transformational books that inspire healing and resilience. Committed to expanding her impact, Wendy recently launched her podcast, Healed. Whole. Called., a vibrant platform dedicated to amplifying the voices of victorious women who have overcome trauma and tragedy. Each episode highlights authentic conversations, practical wisdom, and powerful testimonies designed to uplift listeners and affirm their own journeys toward wholeness. Grounded in Proverbs 16:3, Wendy daily dedicates her work to the Lord, trusting Him to guide each project and conversation. Beyond her professional accomplishments, Wendy's greatest joy comes from her family and her unwavering faith. Her compassionate spirit, coupled with her professional expertise, positions Wendy as a trusted facilitator and mentor, passionately committed to illuminating the strength and beauty in every survivor's story.   In this episode, Virginia and Wendy talked about: Wendy's leap from insurance to Resilience Press Storytelling as healing and opportunity Legacy writing vs. business goals Wendy's process with authors Faith, referrals, and community in business   Takeaways: Your story saves lives. Healing happens when you share. Let your mess become your message Turn pain into purpose. Write it. Heal from it. Share it.   Connect with Wendy on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL : https://www.linkedin.com/in/wendymelrose/ Facebook URL : https://www.facebook.com/wendycmelrose/ Instagram URL : https://www.instagram.com/wendy_melrose/   Connect with Virginia: https://www.bbrpodcast.com/

    44 min
  4. SEP 29

    Episode 183: Making Accounting Approachable with Steve Koch

    Steve Koch's BIO:  Steve Koch is a CPA and the founder of Primary Care Financial, where he helps solopreneurs & small businesses get clarity on their business finances — from bookkeeping and taxes to big-picture strategy. After years of working in corporate finance and watching small business owners get left behind, Steve decided to bring Wall Street-level insight to Main Street entrepreneurs. He specializes in translating financial jargon into plain English, helping business owners finally understand their numbers and use them to make smarter decisions. Whether it's setting up a first bookkeeping system or advising a six-figure business on how to pay themselves and plan for taxes, Steve's approach is practical, relatable, and just a little bit fun. When he's not knee-deep in spreadsheets, you'll find him playing hockey, cracking dad jokes, or cheering on Michigan's local small business scene. Learn more at www.pcfdetroit.com.   In this episode, Virginia and Steve talked about: Steve's start as an entrepreneur  Accounting mistakes solopreneurs make Challenges and benefits of AI  Making the jump from corporate to solo-entrepreneurs  Hidden elements of effective marketing   Takeaways: Growth and Sales should be your main focus  Don't be scared to call your accountant  Prompt-engineer is a skill you need! Your prospect wants to be seen, heard and understood  Be proactive in networking spaces   Connect with Steve on his social media accounts to learn more about his work and insights into networking effectively: LinkedIn URL : https://www.linkedin.com/in/steven-koch39/ Facebook URL : https://www.facebook.com/profile.php?id=61559786093836 Instagram URL : https://www.instagram.com/smallbizmoneycoach/   Connect with Virginia: https://www.bbrpodcast.com/

    40 min
  5. SEP 22

    Episode 182: The Business of Future You with Shelby Hansen

    Shelby Hansen's BIO:  Shelby Hansen is a certified life coach, speaker, and chronic fatigue recovery expert. After going into kidney failure as a young mom of three—and giving birth to her fourth child while pregnant on the transplant list—Shelby believed her transplant would be the answer to everything. But even after surgery, the exhaustion, pain, and overwhelm continued. Her healing truly began when she discovered the connection between chronic fatigue and the nervous system. Through learning to regulate her stress response, shift lifelong patterns of people-pleasing, and rebuild trust with her body, Shelby experienced a full transformation—and knew she had to help other women do the same. Today, she helps women with chronic fatigue stop feeling like a burden and start living vibrant, purpose-filled lives. Her approach combines nervous system healing, mindset coaching, and compassionate support to help women regain energy, ease, and joy—without relying on endless supplements or impossible routines. Shelby is a kidney transplant recipient, Air Force wife of 20+ years, mom of four, and host of the Get Your Energy Back podcast. She believes healing gets to be gentle, empowering, and deeply personal—and that energy is just the beginning.   In this episode, Virginia and Shelby talked about: The importance of cultivating courage  The power of visualization in the face of (negative) facts  How Shelby started her business How to become your future you   Takeaways: Do it scared  If it's not working, think something different  The Universe will never tell you "no".  Sometimes you just have to focus on the potential  Live in your results    Connect with Shelby on her LinkedIn account to learn more about her work and insights into networking effectively: LinkedIn URL : https://www.linkedin.com/in/shelby-hansen-41434425a/    Connect with Virginia: https://www.bbrpodcast.com/

    44 min
5
out of 5
39 Ratings

About

Join Virginia Muzquiz, The Referral Diva and her guests as they explore the benefits and challenges of networking to grow and scale business.