Business Chop Audrey M. Wiggins

With 13+ years experience in Sales and Management across North America, and France in my early career, Karim found his true calling in launching new ventures, creating systems & processes, and business development at large; he defines himself as an entrepreneur more than a business owner: once the business is up and running, he feels the  need to move on to the next project or opportunity!


Karim is a franchise developer in Massachusetts for a revolutionary real estate company, owner of a cleaning company with multiple locations in eastern Canada, full-time globetrotter Started my career in Sales then management, first in France then Alberta, Canada, before moving to Halifax 5years ago where he launched his first business and became passionate about entrepreneurship, which he grows by systematizing/automating/delegating — his mantra is Work to Live, don’t Live to Work.


The discussion shifted to remote work and the various technology tools used for it, including free phone numbers and Slack. Karim offered tips for finding the right virtual assistant for your needs and emphasized the importance of recruiting the right people. Audrey expressed interest in using virtual assistants herself and Karim offered to introduce her to some vetted options after the interview.


Finally, Karim introduced PropertyGuys, a real estate company with a unique approach to real estate that offers a flat fee package that includes all necessary services, allowing customers to save money and have more control in the process. Karim provided insights into the changing real estate industry and the challenges faced by real estate agents, and emphasized the need for real estate professionals and aspiring entrepreneurs to differentiate themselves in a crowded industry. He also recommended franchises as a way for new business owners to reduce costs and risks.


His mission?  to expand this amazing model all across New England by 2030, making a refreshing and long-lasting change in the real estate industry.

Contact Karim on inkedIn at https://www.linkedin.com/in/karim-kerachni
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Hello Chop Squad our guest today is Atiba de Souza the Content Superman and Organic Video Marketing Expert, and CEO of Client Attraction Pros. Atiba knows the Content Game is intense with third party data restrictions, new privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format? The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.

The interview focused on the importance of video content creation in today's business landscape. Atiba de Souza, an expert in SEO and video marketing, emphasized the need for businesses to create engaging and original content to stand out in a market with growing competition and 3rd party data restrictions. He stressed the importance of understanding the ideal customer and their pain points to generate questions to answer on camera. Audrey "Tech Diva" Wiggins agreed and noted the importance of authenticity in videos.


Atiba provided valuable advice to Audrey on starting a successful video channel, emphasizing the importance of consistency in posting and not worrying about equipment when starting out. He also stressed the importance of networking and follow-up, providing a link to his LinkedIn profile and offering to help promote Audrey's show. The conversation ended with a brief discussion of their respective backgrounds and locations.


Overall, the interview provided insights into the future of video marketing and the opportunities it presents for businesses to connect with customers. It emphasized the need for a customer-focused and technology-driven plan for content creation and repurposing to land on page one of Google. The interview also highlighted the importance of understanding marketing basics and focusing on the customer, cautioning against measuring success by views alone and emphasizing the need to generate customers.

Connect with Atiba on LinkedIn by visiting meetatiba.com
Plug into Client Attraction Pros' resources visit  clientattractionpros.com
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Mike Capuzzi, founder of Bite Sized Books, emphasized the importance of short, helpful books for business owners. He explained how being seen as a book author can give one a competitive edge and how Shooks can be a powerful marketing strategy. Capuzzi offered insights on how to tie products and services to books and shared a formula for creating effective Shooks. He also shared success stories of authors he has worked with and encouraged business owners to consider writing short books as part of their marketing strategy.
Mike shared a success story of a client who was a mercury-free dentist and had written a book called "Are Your Teeth Toxic?" He found local businesses where his ideal readers would be, such as yoga studios, health food stores, and chiropractors' offices, and displayed his book with a free offer. In the first 30 days, he got three new patients worth thousands of dollars, proving the effectiveness of targeted marketing.
Audrey and Mike also discussed the power of short books and being an author. Mike shared success stories of authors who have used his services to create short books and how it has helped them in their business. They also discussed the importance of serving the reader first and creating a book that will benefit them.
Be sure to chicken this ink to receive Mike free materials: Mikecapuzzi.com/magic
Are you ready to write and publish your 100-page book? Visit bitesizedbooks.com
Mike is also a podcast host. Visit his site here authorfactor.com
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Benjamin Friedman, President and Founder of Build, Scale, Grow, (2019) and Audrey Wiggins discussed the importance of open communication in keeping everyone aligned with company goals, with Benjamin stressing the need for founders and leaders to communicate often and set clear expectations to build confidence and trust within the team. Benjamin helps fast-growing startups to scale quickly and smartly by installing the right systems, metrics, and experts.  
The conversation also covered the challenges and evolution of founders and businesses as they grow, with Benjamin sharing examples of micromanaging co-founders and successful e-commerce founders who learned to delegate and focus on processes. He emphasized the importance of self-awareness and stepping back to think about the business and seek advice from trusted advisors. Additionally, Benjamin discussed his handbook "Scale, Reach Your Peak," which is a comprehensive guide to help leaders grow and scale their businesses.
Finally, the conversation highlighted the need for introverted leaders to find a balance between their strengths and weaknesses in order to succeed in business.
GET THE HANDBOOK:  Based on over twenty years of experience and research, Scale: Reach Your Peak is a 500-page modular handbook with over 130 independent, quick-read articles covering various fundamentals, including leadership, growth, sales, marketing, operations, finance, and optimizing teams. Each topic takes five minutes to gain invaluable insights, best practices, practical options, and realistic exercises. 
https://webuildscalegrow.com
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Chop Squad our guest knows as an entrepreneur, you have enough on your plate. Managing accounting and finance shouldn’t be an added burden. “We bring a tailored mix of People, Process, and Technology to help you optimize performance and maximize growth,” says Jeff Rudner. Jeff is an accounting and finance expert with a passion for helping companies understand their own financial strategy. After graduating from the University of Florida, he launched his career in Audit at a Big 4 Accounting Firm where he developed key skills and knowledge to identify areas of improvement, build forecast models and support M&A transactions. He then moved on to become the CFO of a rapidly growing startup where he was able to bring his expertise and insight into building internal financial structure processes and supporting a nationwide rollout.


The interview between Audrey Wiggins and Jeff Rudner focused on the importance of managing accounting and finance effectively. Jeff shared his passion for helping companies understand their own financial strategy and his experience as a CFO of a rapidly growing startup, Proseer. Proseer provides expert accounting, finance, and tax solutions to businesses, and Jeff inspires his clients to make informed decisions that strategically boost their bottom line. They also discussed the importance of understanding your business on a deeper level and making data-driven decisions. Know your numbers.


Jeff advised the team to start with high-quality accounting to understand their business and begin the projection process. This is a crucial time for tax planning, as there are a few months left to take action to impact taxes positively. Jeff suggested some strategies for tax planning, such as bringing expenses into this year to reduce net income and deferring revenue into the beginning of next year if cash is not needed.


Additionally, this is a crucial time for budgeting and forecasting, as it allows the team to determine if their plans for next year are feasible and make assumptions on how they will go. Jeff also highlighted a case study of how his team helped a professional services company improve their business performance.


You can schedule an exploratory or discovery call with Proseer at proseer.co/contact/
Be sure to download their helpful ebook at proseer.co/rules-ebook
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Guest, Lauren St. George covered a range of topics related to creativity, innovation, and personal growth. Lauren delved into the topic of fear of change and how it can hold individuals back from reaching their goals. She emphasized that creativity is a muscle that can be built over time, and that there are natural ways we solve problems but also ways to circumvent or hack it.

Lauren discussed the principles of creativity and innovation, including provocative thinking, deep listening, and having a "yes and" mindset. She emphasized the importance of asking the right questions and listening deeply to build better teams and serve clients more effectively. Lauren from What's Next shared stories of clients who overcame obstacles and found their next steps through coaching and creative thinking. She emphasized the importance of taking action and not waiting to pursue what you want in life.

They also covered the benefits of group coaching for accountability, community, and perspective. Through sharing experiences and expertise, participants gain clarity and develop a plan to achieve their goals.

To learn more about Lauren and What's Next visit answerwhatsnext.com
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