38 episodes
Business Class Lounge by SearchPilot, hosted by Will Critchlow Will Critchlow
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- Business
Will Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate. You can find out more about SearchPilot at www.searchpilot.com.
Follow Will on twitter @willcritchlow and SearchPilot @searchpilot.
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Guessing what Google wants
Can we guess? Does it matter?
The more Google relies on machine learning and user signals to make searchers happy, the less explainable the results are, and the harder they have to guess.
Does that matter, and what should we do about it?
Join Will as he meanders through these implications in this episode.
Take the quiz here to test your SEO skills: https://searchpilot.scoreapp.com/
Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
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Will it make the car go faster?
Frank Williams, of Formula 1 fame, apparently would ask this question in response to almost anything he was asked (org changes, budget requests, etc) and it's been bouncing round my head since I heard that.
This week, Will talks about making the car go faster, as well as some tactical discussions about what it's possible to test from an SEO perspective, and why and how we are working to create the best possible places to do on-site SEO.
Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
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Lessons from paid search: spend, budgets, reporting and more
More data digging into where Google sends clicks after users perform searches, this time vis-a-vis how budget is attributed and how organic traffic fare against paid search. As always, Will brings this back to the importance of setting metrics and budgets to achieve your SEO goals.
Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
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Misconceptions SEOs have about money
How can SEOs understand and start speaking the language of business?
Understand the definitions of these key business termsIdentify what makes a 'large amount' spend for your organizationDevelop a dashboard that provides visibility on search's impact on revenue
Fresh off the eTail conference speaking with eCommerce and digital leaders, Will shares his thoughts on why it's so important for SEOs to understand and start speaking the language of business.
Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
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Turning SEO into the channel you always wished it could be SearchPilot 114 subscribers Analytics Edit video
Organic search is the biggest channel for new customer acquisition for most ecommerce sites, but it is frustratingly opaque and often the hardest channel to understand or improve. Are your wishes for SEO is for it to be accountable, transparent, and to drive growth? Then listen on.
Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
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(Part 2) Reflecting on things I've heard about SEO from senior leadership
What does leadership really care about when it comes to SEO?
Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them). Some of the themes Will explored are: SEO is confusing. We don't have SEO goals; We want to do things right but faster; We've been stung by SEO before. If any of these resonate with you, then listen to both Part 1 and 2!
This is Part 2. You should be able to find Part 1's audio in the show's library.
Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
Hosted on Acast. See acast.com/privacy for more information.