Business goals are part of a larger process that starts with the vision and mission of your company and ends with specific goals, objectives, and action plans that help you move your business forward. Business goals should be SMART (specific, measurable, attainable, realistic, and time-bound).
How to Make Your Business Goals
During The Business Goal-Setting Exercise. Be sure every goal ties back to your mission and your vision. Make your goals descriptive. Be certain your goals are realistic. Make sure your goals are appropriately sized. Consider whether your goals are measurable. Consider what actions you'll take to achieve these goals.