Wapiti Live - Serve The Herd‪.‬ Dan Ericson, owner and chief marketing guru of Wapiti Digital a digital marketing agency in Waverly, IA.

From one of America's most frozen States Iowa it's Wapiti live. To "Serve the Herd" we want to talk about your website hosting and why it's probably time to upgrade.

Learn More: https://wapiti.digital/wordpress-hosting-good-vs-bad/

Cheap Hosting - You get what you pay for:
1. "unlimited" isn't unlimited. Storage costs money and no business can offer unlimited hosting for a few bucks a month.
2. Shared hosting - limited resources shared between multiple sites with "unlimited usages"
3. Responsible for your own security
4. Generally responsible for your own backups
5. Pay money to fix a hacked site

Higher-end Hosting:
1. More server resources
2. Site is siloed off from other sites
3. Better support
4. Better security
5. Better backup solutions
6. Staging support

Managed WordPress Hosting:
1. A team available to do all the server management stuff you could want.

Where our Managed WordPress Hosting differs:
1. We keep plugins up to date (within reason)
2. We proactive monitor your site and the resources afforded to it.
3. Multiple backup locations for disaster recovery.
4. eCommerce optimized by default (PHP workers, WooCommerce enhanced)

Bonus:
1. We also provide managed website updating services to keep content up to date.

In this video, Dan covers:
1. Introduction to builders in general as well as the reasons people use them.
2. Standalone builders: Wix, Squarespace, Weebly, GoDaddy, etc.
3. WordPress Builders: WP Bakery, Elementor, Astra, Beever Builder, etc.
4. Why Wapiti uses a builder (and which builder we use).
5. Summary

Watch/Listen/Read: https://wapiti.digital/you-shouldnt-use-website-builder/

#servetheherd #monthlyrecurringrevenue #ecommerce #podcasting #wordpress #websitedesign #digitalmarketing #timetocallwapiti

Welcome to the new Wapiti Live! I've taken my old podcast "Business Growth" to a completely new level! Enjoy the same kinds of content but from the perspective of my daily challenges and dealings. In this episode, I talk a lot about my Christian faith and why it's the foundation of everything we do at Wapiti.

Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don't actually use a tagline. In my opinion, however, it's important to have a statement about your business even if it isn't a publically facing tagline. Having your tagline, whether public or private, will inform the way you move forward with the story of your business in marketing and even in sales.

Video and Article: https://wapiti.digital/tagline-defines-your-brand/

For the second part of Dan's complete branding guide, we focus on how to find the perfect logo for your business by following the steps Brand Shouter took to rebrand to Wapiti Digital. Get a perfect logo that reflects your business at its core.

Show notes and more: https://www.brandshouter.com/branding-perfect-logo

Brand Shouter is rebranding to Wapiti Digital. As we do this, Dan is chronicling each step of the process. In Episode 1 of Season 2, Dan discusses why we're doing this and also delves into the name selection process. Wanting to know how to choose a name for your business? This would be a great listen!

Show notes and more at: https://www.brandshouter.com/branding-choose-your-business-name