65 episodes

As a creative marketing agency in Cedar Falls, Iowa, we've seen a lot of small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website: https://wapiti.digital.

Business Growth by Wapiti Digital Dan Ericson, owner and chief marketing guru of Wapiti Digital a digital marketing agency in Cedar Falls, IA.

    • Marketing
    • 5.0 • 2 Ratings

As a creative marketing agency in Cedar Falls, Iowa, we've seen a lot of small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website: https://wapiti.digital.

    Branding Step 3: A Tagline That Defines Your Brand

    Branding Step 3: A Tagline That Defines Your Brand

    Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don't actually use a tagline. In my opinion, however, it's important to have a statement about your business even if it isn't a publically facing tagline. Having your tagline, whether public or private, will inform the way you move forward with the story of your business in marketing and even in sales.

    Video and Article: https://wapiti.digital/tagline-defines-your-brand/

    • 28 min
    Branding Step 2: Steps to the Perfect Logo

    Branding Step 2: Steps to the Perfect Logo

    For the second part of Dan's complete branding guide, we focus on how to find the perfect logo for your business by following the steps Brand Shouter took to rebrand to Wapiti Digital. Get a perfect logo that reflects your business at its core.

    Show notes and more: https://www.brandshouter.com/branding-perfect-logo

    • 18 min
    Branding (or ReBranding) Step 1: Choose Your Business Name

    Branding (or ReBranding) Step 1: Choose Your Business Name

    Brand Shouter is rebranding to Wapiti Digital. As we do this, Dan is chronicling each step of the process. In Episode 1 of Season 2, Dan discusses why we're doing this and also delves into the name selection process. Wanting to know how to choose a name for your business? This would be a great listen!

    Show notes and more at: https://www.brandshouter.com/branding-choose-your-business-name

    • 16 min
    Business Growth Podcast - Season 2 Teaser

    Business Growth Podcast - Season 2 Teaser

    We're revamping the Business Growth podcast. We'll have new content, new interviews, recurring guests, and more. We'll even remake some of our older content to ensure it's up to date. If you aren't already subscribed, please do so via your favorite podcasting platform so you don't miss a thing!

    • 58 sec
    Site Navigation That Converts

    Site Navigation That Converts

    Your site navigation is important to conversion and retention on your website. Too many options, visitors leave confused, too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success. In this episode, I cover the ins-and-outs of great site navigation and how you can find more success in keeping it clean and clear.

    Related Article on BrandShouter.com: https://www.brandshouter.com/site-nagivation-that-converts/‎

    • 28 min
    The Resurgence of eCommerce

    The Resurgence of eCommerce

    In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all.

    • 28 min

Customer Reviews

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2 Ratings

Seoulwolf ,

Great content!

Thank you for providing the great content and keep it up!

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