91 episodes
Podcasting Your Brand Producer Jaime Legagneur
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- Business
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4.8 • 8 Ratings
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Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Pick up what Producer Jaime has been putting down since 2014 and learn the tools to properly launch and then build your brand through the power of podcasting. Welcome to Podcasting Your Brand! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on.
(Formerly, Business in the Bedroom)
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Your Host, Producer Jaime, has been an award-winning professional podcast Host and Executive Producer since 2014. With tips ranging all the way from developing your show’s topic and the technical side of a podcast launch through higher-level aspirations of audience growth and monetization, Producer Jaime opens her books on how to achieve all your goals. She has built her business, Flint Stone Media, as a podcast production house and consultancy firm, successfully advising clients and her Florida Podcast Network hosts on branding through podcasts time and time again. And, on this show, she will also often dip into her past experiences in law school, as a web designer/developer, as an SEO expert, and as a data analyst to provide full-scope concepts to grow your business (with your podcast at the core). Plus, she’ll be bringing onto the show people who’ve been mentors, peers, community members, and clients to lend their voices, questions, and perspectives.
Producer Jaime has achieved many accomplishments in the space, often recognized as a pioneer and thought leader in the podcast industry. And, she’s excited to show you the secret sauce that she’s used to cook up success, giving you the ingredients to jumpstart YOUR podcasting. So, follow along with Producer Jaime (and her infectious laugh!) and learn everything you need to know about Podcasting Your Brand. She just LOVES talking about podcasting and giving back to an industry that has given her so much.
Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn the mic on!
(And, if you are looking for the Season 1’s episodes that give practical advice for newbie entrepreneurs [known collectively as Business in the Bedroom], you can still catch that first season of shows at BusinessInTheBedroom.com.)
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Naming Your Podcast, Part 2 with Johnny Pyka (Podcasting 102)
Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #10 from 2/13/2023: What Should Go into Your Podcast's Website? (Instagram | TikTok)
Tip #56 from 4/19/2023: Reference Your YouTube Channel's Subscribers' Searches for Episode Ideas (Instagram | TikTok)
Pro Podcast Peer: Johnny Pyka from Back of the Cereal Box Network | Back of the Cereal Box on Facebook | Join the Back of the Cereal Box Podcast Saturday Rec Room! | Get Tickets to Beyond Smoke & Mirrors!!!
More About Johnny: For over 20 years John Pyka, AKA “Johnny Beyond” has set himself apart as an Entertainer and Storyteller, Champion Magician, nationally-recognized Paranormal Storyteller, and Podcaster of 18 years! He is the host of the Back of the Cereal Box podcast and his mission is to help others escape the toxicity and negativity in their lives through the power of magic and stories; to make people laugh, cry and sit on the edge of their seats and leave their troubles behind, even if only for an hour.
Link: PYB Episode 56: Naming Your Podcast (Podcasting 101)
Link: Evernest Property Management Show (Formerly 300 to 3,000)
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
Instagram: @FlintStoneMedia Threads: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose Facebook: Facebook.com/FlintStoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros
Proud Member of: Power Moms Podcast Network
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2024. -
Your Sponsorship Sales with Nicole Walker (Podcasting 102)
Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #17 from 2/23/2023: 3 Things to Say to Your Guests Before You Start Recording that Will Smooth Out Your Interviews (Instagram | TikTok)
Tip #73 from 6/7/2023: Starting Your Interviews (Instagram | TikTok)
Pro Podcast Peer: Nicole Walker, Founder of WinHers United
More About Nicole: Nicole is an Award Winning Podcaster, International Speaker, Sponsorship Strategist, and Women Empowerment Advocate. Nicole’s podcast, WinHers United, literally changed her life. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole’s podcast is within the Top 5% of podcasts worldwide, won the 2020 Best Black Business Podcast Award, and was nominated for the 2022 Moment of Entrepreneurial Inspiration Award.
Nicole’s podcasting expertise has been featured on various platforms including Pod News, Podcast Movement, and Time Magazine. Nicole helps established podcasters and podcast conferences with sponsorship acquisition via data analytics, pitch deck creation, and sponsors identification and outreach.
Link: PYB Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)
Link: PYB Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)
Link: PYB Episode 87: Your Sponsorship Packages (Podcasting 102)
Link: Producer Jaime Invited as a Guest on the “WinHers” Podcast!
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
Instagram: @FlintStoneMedia Threads: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose Facebook: Facebook.com/FlintStoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros
Proud Member of: Power Moms Podcast Network
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaim
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2024. -
Your Sponsorship Packages (Podcasting 102)
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience... but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok)
Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok)
Link: Producer Jaime's Disciples Lesson PDF (a favorite “Jaime-ism”)
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
Instagram: @FlintStoneMedia Threads: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose Facebook: Facebook.com/FlintStoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros
Proud Member of: Power Moms Podcast Network
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2023. -
Setting the Table for Sponsorship Sales (Podcasting 101)
When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #25 from 3/7/2023: Want to Monetize? Be Clear on Your Branding (Instagram | TikTok)
Tip #67 from 5/4/2023: Be Ready to Podcast at ALL of Your Networking Events (Instagram | TikTok)
Link: Podcasting Your Brand Episode 35: Examining Your Ecosystem (Thoughts Before Launching, Part 3: The Who)
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
Instagram: @FlintStoneMedia Threads: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose Facebook: Facebook.com/FlintStoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros
Proud Member of: Power Moms Podcast Network
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2023. -
Creating Your Media Kit, with John Jay Wiley (Podcasting 102)
No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but you will be amazed at all of the partnership and monetization potential a great media kit can bring–especially when you hear John’s results! Then, check out the episode’s show notes to download our sample kits. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #12 from 2/15/2023: How to Find Your Perfect Partner--Your Co-host! (Instagram | TikTok)
Tip #39 from 3/27/2023: Mobile Podcasting: Dynamic Microphones are a MUST (Instagram | TikTok)
Pro Podcast Peer: John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast
More About John: John Jay Wiley is a retired Baltimore Police Sergeant, turned Radio and Podcast Personality. His career in the Baltimore Police Department ranged from Patrol, to violent crime suppression special operations units and the investigation of violent drug gangs. During his Police Career he was also detailed to the United States Drug Enforcement Administration, to investigate and apprehend violent narcotics traffickers and gangs. His police career was cut short, during an act of extreme violence, that led to permanent disabling injuries. After retiring from Police work, he began to pursue a career in radio and is now able to combine his two passions with the Law Enforcement Talk Show. The show started as a Podcast in March of 2017 and was recruited by a radio station. It is now syndicated via Talk Media Network and has 110 Affilitte US Commercial AM-FM Radio Stations broadcasting to 35 Million combined population. After airing on radio the episodes are converted to the free podcast version.
Link: Producer Jaime’s PDF on Media Kit Basics
Link: John Jay Wiley’s Media Kit
Link: Podcast Pros on Clubhouse
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
Instagram: @FlintStoneMedia Threads: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose Facebook: Facebook.com/FlintStoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros
Proud Member of: Power Moms Podcast Network
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mi -
Launch Strategies to Consider (Podcasting 102)
Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!
Tip #44 from 4/3/2023: Finding Guests: Go Where They are Online (Instagram | TikTok)
Tip #60 from 4/25/2023: Be Careful to not Isolate Your Audio-only Consumers (Instagram | TikTok)
Link (simple descriptive intro): People of Florida Episode 0: New Show Introduction with Jaime Legagneur
Link (hybrid episode): People of Florida Episode 1: Mystic Michaela from Boynton Beach and Guest Storyteller Kevin Wiatrowski from Visit Tampa Bay
Link (sizzle reel of past relevant content): Podcasting Your Brand Season 2 Trailer, Episode 32: Leaning into Podcasting Your Brand
Link (highlight episode with sizzle reel): Power Moms Full Trailer: What is a Power Mom?, with Our Founder, Producer Jaime
Link (simple sizzle reel): Power Moms BONUS Simple Sizzle Reel
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
Instagram: @FlintStoneMedia Threads: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose Facebook: Facebook.com/FlintStoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros
Proud Member of: Power Moms Podcast Network
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2023.
Customer Reviews
CEO 👩🏾💼 on down low
I NEEDED this so much!!!! Thank YOUUUUU for this episode 😁😁😄. OMG I needed to hear how I should not have colleagues on my social media. Sooooooo good!
Funny and helpful!
Not only is Jaime knowledgeable, she is organized about presenting her skill set. She shares information in such a way it’s easy to understand and also entertaining! I learn so much and I feel like I’m listening to a friend. Thank you, Jaime!!!