Business Influencers: B2B Marketing Lessons from Chris Walker, Jason Lemkin, and more with Co-Founder & CMO of Dreamdata, Steffen Hedebrandt

We content marketers all want to put out high quality content all the time. But you might get writer’s block or just feel stuck sometimes. 

And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. 

So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. 

Together with the help of our special guest, Co-Founder & CMO of Dreamdata, Steffen Hedebrandt, we talk about writing a book, running experiments, keeping your content snowball rolling, sourcing content ideas from your sales team, and much more.

About our guest, Steffen Hedebrandt

Steffen Hedebrandt is CMO and Co-Founder of Dreamdata, a pioneer in the realm of growth engines and marketing optimization. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business. A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.

What B2B Companies Can Learn From Business Influencers:

• Write a book. Ian says, “if you can write a book and you have a good idea for it, it does give you credibility. It is a lot of work, but if it succeeds, then you can do really well.” Gary Vee has Jab, Jab, Jab, Right Hook. April Dunford has Obviously Awesome. And the books opened the door for them as thought leaders. Spending the time and thought on writing a book positions you as an expert in your field and validates your thought leadership in your industry. 
• Run experiments. Steffen says, “[Gary Vaynerchuk is] constantly experimenting. Him and his teammates are extremely good at running constant experiments and yeah, sometimes it fails. But if we don't continue the experimentation culture, then we will not find the next big thing that's going to be driving the conversation with the audience.” So keep trying new and different things, see what works, and use it in your marketing.
• Keep rolling the snowball of content. Steffen says, “You need to do work and then you need to tell the world about it. And then in this constant cycle of documenting, “This is what we've done today. Here's an example.’ Move on to the next thing. And little by little, the snowball starts rolling and you grow your audience little by little by continuously putting out stuff.” Try to put out content continuously, even if you only have one point to make. And little by little you’ll grow your audience.
• Define your audience. Ian says, “Who exactly do you want to talk to? And obviously niche down as much as you possibly can to try to figure out who you really feel like you can serve the best and then figure out, ‘Okay, if I want to talk to these people for the next five years, what is the type of stuff that I want to talk about?  You should probably go talk to those people. Hopefully you have a background in that. If you want to go with the very super authentic route, if you don't have a background, then you need to find a way into being authentic, which means you need to talk to people who are having those problems and pull them into your content.” So do your research. Get to know your audience as well as possible so you can speak their language, create messages that resonate with them, and build your community. 
• Source content ideas from your sales team. Steffen says, “When you listen to what the customers ar