Business is Good with Chris Cooper

Chris Cooper
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Business is Good with Chris Cooper

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all. It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own. Visit businessisgood.com for more info and resources from the show.

  1. 6D AGO

    88: Intrapreneurship

    What if your business could grow without more risk or more work? In this episode of BusinessIsGood, I unpack the powerful concept of intrapreneurialism—where staff build businesses inside your business. It’s not just delegation or profit-sharing; it’s about giving your team a platform to grow something remarkable while you both win. I’ll define what intrapreneurialism really is, break down the value for staff and owners, and share five real-world examples from service industries (including one from the fitness space). Plus, I’ll give tips for structuring revenue-sharing and avoiding common pitfalls like overpaying, underexplaining, or doing too much of the work yourself. If you're a founder who wants to scale impact and reward great people—without adding overhead or stress—this episode will show you how. 🔗 businessisgood.com Connect with Chris Cooper: Website - https://businessisgood.com/

    21 min

  2. JUN 1

    87: The Art of War (Business Lessons from Sun Tzu)

    Description: In this episode of BusinessIsGood, we delve into the timeless wisdom of Sun Tzu's The Art of War and explore how its principles can be applied to today's service-based businesses. Discover how to: Leverage strategic deception to outmaneuver competitors.Prepare thoroughly to ensure victory before entering the market.Seize opportunities proactively to multiply success.Achieve victories without direct confrontation.Gain deep self-awareness to navigate business battles effectively. Tune in to learn how ancient military strategies can provide a competitive edge in the modern business landscape. Connect with Chris Cooper: Website - https://businessisgood.com/

    13 min

  3. MAY 25

    86: JFDI

    Podcast Summary: Just Do ItOver the last six months, I’ve worked with five different business coaches to simplify my company and refocus on what matters. I’ve talked to experts, mapped out plans, brainstormed strategies—until yesterday, when executive coach Dennis McIntee said something that stopped me cold: “You already know what to do. You just have to do it.”In this episode of BusinessIsGood, I unpack the hard truth: 👉 Knowing what to do isn’t enough. 👉 Learning and planning can become avoidance strategies. 👉 Change only happens when you act. You’ll learn: The two-part process of change: decision + actionThe sneaky ways entrepreneurs avoid action (even when they know better)Why the smarter you are, the easier it is to rationalize waitingFive tactical tips to move from stuck to startedHow to stop circling the hard decisions and just do the thing If you’ve been circling a big decision, this episode is your call to break the loop. The opportunity is there—but only you can act on it. Connect with Chris Cooper: Website - https://businessisgood.com/

    12 min

  4. MAY 18

    85: Where Growth Really Happens

    If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.” But Keith Cunningham, author of The Road Less Stupid, has a smarter answer: Not all growth strategies are equal. You need to prioritize the right moves in the right order.In this episode of BusinessIsGood, I walk you through Cunningham’s Growth Funnel—a five-step roadmap to growth that puts your energy where it matters most. We cover: ✅ Why keeping more customers is your #1 growth priority ✅ How to increase referrals and repeat purchases without adding overhead ✅ Why your success rate (certainty of outcome) matters more than you think ✅ Where to tighten your sales process before dumping more money into ads ✅ When it’s finally time to scale lead generation—and when it’s not This episode is about simplifying your focus and multiplying your results by doing the right thing at the right time. And if you want to go deeper, I highly recommend reading The Road Less Stupid by Keith Cunningham—it’s one of the best entrepreneur books out there. Connect with Chris Cooper: Website - https://businessisgood.com/

    11 min

  5. MAY 11

    84: What You Can STOP Doing

    Most entrepreneurs know they should do more of what works. But very few realize they also need to stop doing what doesn’t. In this episode of BusinessIsGood, I walk through how to identify the things in your business that are wasting your most valuable asset: your time. I share stories—from my own businesses and from our mentorship clients—about how much time, money, and energy are lost doing things that feel “good” but don’t actually produce results. I explain: Why 98% of entrepreneurs aren’t tracking any metrics when they join usHow to reverse-engineer your revenue goal based on your Net Owner Benefit targetHow your business data can tell you exactly what’s working, and what’s notA simple process to prune tactics that aren’t moving the needleWhy not measuring your impact is the biggest risk you’re taking right now You’ll leave this episode with a clear framework to focus on what matters—and permission to stop doing the rest. Because growing your business isn’t just about adding things. It’s about subtracting the stuff that doesn’t work. Connect with Chris Cooper: Website - https://businessisgood.com/

    21 min

  6. MAY 4

    83: Luck Favours The Prepared

    You’ve probably heard the saying: “The rich get richer during a recession.” But here’s the truth: It’s not the crisis that makes people successful—it’s their preparedness. In this episode of BusinessIsGood, I share one of the best lessons I’ve learned from Dan Sullivan of Strategic Coach: “Give half the credit to luck—and the other half to your ability to take advantage of it.”Luck will come. Opportunities will show up. The real question is—will you be ready? Using real examples from the COVID lockdowns, I talk about how some entrepreneurs didn’t just survive—they came out stronger. They grew their businesses by: Focusing in on their core clientsTrimming unnecessary expenses and complexityAdding new services that created lasting revenue streamsFinding themselves with less competition and more market share after the dust settled I also talk about the opportunity sitting right in front of us today, during the current financial squeeze—and how those who are prepared (with cash reserves, low debt, and a clear plan) will be the ones who grow while others retreat. If luck is where preparation meets opportunity, then this episode is your invitation to get prepared—because opportunity is coming. The only question is: Will you come out stronger… or set back? Connect with Chris Cooper: Website - https://businessisgood.com/

    11 min

  7. APR 27

    82: How to Build a Business Scoreboard

    In this episode of BusinessIsGood, I talk about one of the biggest mistakes business owners make: running their business by story instead of by numbers. The problem with stories—especially the ones we tell ourselves—is that they’re often wrong. We tell ourselves things like: “My clients can’t afford to pay more.”“I’m working as hard as I can.”“I’m doing everything right, but it’s just not working.” But those are stories, not facts. If you’re not running your business by numbers, you’re running it by feelings—and feelings are a terrible business strategy. In this episode, I share: Why we avoid numbers (and why that’s dangerous)The six key metrics every business owner must track (from my book The Simple Six)How to build a scoreboard that tells you exactly where your biggest problems—and greatest opportunities—are hidingHow to break down these metrics into simple, actionable steps for yourself or your staffWhy tracking numbers creates fairness, clarity, and real progress If you want to grow your business without guesswork or stories, this episode will show you how to build your scoreboard—and use it. Connect with Chris Cooper: Website - https://businessisgood.com/

    15 min

  8. APR 21

    81: The Growth Mindset: How it Actually Grows Your Business

    We’ve all heard that we should “have a growth mindset.” But what does that actually mean in business—and how do you practice it? In this episode of BusinessIsGood, I break down the difference between a growth mindset and a scarcity mindset, and explain how most of us were raised to believe in competition, limitation, and fear of loss. The truth? Business isn’t a zero-sum game. Success isn’t finite. And when we focus on collaboration instead of competition, everyone wins. I’ll give you: A clear definition of what a growth mindset really is3 ways service-based entrepreneurs can “grow the pie” with their staff, their peers, and their clientsPractical mindset exercises to apply during moments of jealousy, frustration, or fearDaily practices to help you build a growth mindset like a skill—not a slogan If you want to shift from fear to abundance, from turf wars to teamwork, this episode will show you how.

    12 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all. It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own. Visit businessisgood.com for more info and resources from the show.

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