In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.
45: R/GA CEO Sean Lyons - creating a brand that is an operating system
Sean Lyons (CEO at R/GA) joined Scott Britton and Andrei Newman on the Business Is Human podcast. Here are some key takeaways from the conversation:
Design is not a veneer. It’s the interface you put in between your customers and your product.
Your brand is a living, breathing thing that is dynamic and lives all over the internet.
Make a habit of carefully examining how you are spending your time and try to retool your schedule quarterly.
It’s great to have data to make decisions but that data should be informing your gut rather than leading it.
A CEO’s greatest pressure comes from setting the pace for the company and making decisions that create momentum
Think about how you can harness technology to creatively solve problems rather than just figuring how to integrate it.
44: RingDNA CEO Howard Brown - creating a culture that celebrates mistakes
Howard Brown (CEO at RingDNA) joined Scott Britton and I on the Business Is Human podcast. Here are some key takeaways from the conversation:
Allowing people to autonomously enable themselves with software is a huge opportunity.
Hire people that can be coached, enjoy coaching, and have a thirst for learning
Create a culture where making mistakes is celebrated.
Coaching your people should not be an afterthought, it should be the first thought.
AI is not about replacing people, it is about augmenting and enhancing them.
It’s all about taking data, normalizing it, and using it to draw insights that allow you to improve customer or employee experiences.
43: CIENCE CEO John Girard - why sales skills are well preserved in the upcoming AI revolution
John Girard (CEO at Cience) joined Scott Britton and I on the Business Is Human podcast. Here are some key takeaways from the conversation:
Meaningful B2B sales don’t close without a conversation between two humans.
Sales skills are very well preserved in this coming AI revolution.
The pandemic highlights the importance of raw interpersonal skills associated with having a meaningful, curiosity-driven conversation with a human being.
Zoom has allowed us to look at each other’s faces and detect body language in a new way.
It’s impossible for any of us to be on the other side of our own communication (getting objective feedback and improving it is an art).
The prospect to cash cycle has to be airtight in order to scale a bootstrapped company.
42: Autodesk CRO Steve Blum - visualizing victory is key to cloud transformation success
Steve Blum (CRO at Autodesk) joined Scott Britton and I on the Business Is Human podcast. Here are some key takeaways from the conversation:
Having a clear vision of the desired end result allows you to sell the mission to the people around you.
People buy-in when they understand the why.
You will never have perfect data when you are doing something new/disruptive.
Top professional athletes spend the majority of their time practicing and honing their craft. There isn’t enough practice in high-tech sales.
Leaders must focus on creating moments of impact (shared experiences that will always be remembered).
41: Shopify GM of Revenue Loren Padelford - how to build and lead an infinite company
Loren Padelford (GM of Revenue at Shopify) joined Scott Britton and Andrei Newman on the Business Is Human podcast. Here are some key takeaways from the conversation:
Being customer-centric is the best moat.
If you want generational customers, you cannot say yes to their every request.
Optimizing for short-term revenue leads to long-term churn.
The better you integrate and partner with others, the faster you become essential in the market.
Chasing competition often distracts you from your own strategy.
Market segmentation is a lie that legacy applications have kept going to perpetuate their pricing models.
40: Terminus CEO Tim Kopp - a marketer’s job is to create experiences
Tim Kopp (CEO of Terminus) joins the Business Is Human podcast to discuss creating immersive experiences, focusing on customer lifetime value, customer marketing, and why winning builds great cultures.
Some key points below:
You should never acquire a customer you cannot keep.
Many companies are underinvesting in customer marketing and enablement.
Your people need to know what your company is doing, why you are doing it, and believe in that vision with authenticity.
The smartest investors are moving away from the 'growth at all costs’ model to one that values capital efficiency and sustainable growth.
Conversion issues in the middle and bottom of the funnel suggest a leakage in messaging and positioning.
Customer ReviewsSee All
No surprise that this has become a top listen in my podcast library. I wait in anticipation for the next episode. Great work, again and again, Scott!
Scott Britton at it again...
From Competitive Edge, which influenced a lot of my earlier years in building things, now onto this one. He delivers practical advise for entrepreneurs that’s easy to understand, but would be difficult to piece together unless you’ve taken his shots. Great teacher and has a unique way of extracting insights from his recent experiences at troops.io to lead you into your own greatness as a builder. Def another 5 star release by Scott!
This is such great content — keep up the great work!