32 episodes

In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.

Business Is Human Podcast Troops.ai

    • Entrepreneurship
    • 4.9 • 60 Ratings

In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.

    32: Convene CEO Ryan Simonetti why the companies that learn the fastest win

    32: Convene CEO Ryan Simonetti why the companies that learn the fastest win

    Convene raised over $280MM over 10 years and was on the path to an IPO. In response to the crisis, CEO Ryan Simonetti had to re-invent their business and launch a digital event services product in the span of months. When embarking on an entrepreneurial journey, you have to accept that things will break and go awry. Those moments have an outsized effect on the outcome of a business. Here's what Ryan learned. 

    • 39 min
    31: G2 CEO Godard Abel on the power of conscious leadership

    31: G2 CEO Godard Abel on the power of conscious leadership

    Godard Abel (CEO at G2) breaks down how the software buying process is changing, his main takeaways from past ventures, and the impact conscious leadership has had on his career. 

    • 39 min
    30: Troops CEO Dan Reich on Salesforce's $28 Bn bet that Slack + CRM is the future operating system for work

    30: Troops CEO Dan Reich on Salesforce's $28 Bn bet that Slack + CRM is the future operating system for work

    When Dan Reich and Scott Britton founded Troops there weren't too many people thinking about using Slack as an operating system for Salesforce. That all changed very quickly when Salesforce bought Slack for $27.7Bn. The two co-founders explain why the intersection between CRM + messaging platforms is something GTM leaders should be paying close attention to.

    • 35 min
    29: Sprout Social SVP of Sales Ryan Barretto on making customer experience a competitive advantage

    29: Sprout Social SVP of Sales Ryan Barretto on making customer experience a competitive advantage

    The way people buy software is changing rapidly. Prospects want to see and experience the product firsthand before engaging in sales conversations. Ryan runs sales and customer success at Sprout Social, a company that helps businesses harness the power of social media marketing.In this episode, Ryan breaks down how to design processes that allow salespeople to be true value-adds in the modern sales motion and what skillsets you should be looking for when building out a revenue org. 

    • 34 min
    28: Intercom SVP of Marketing Shane Murphy-Reuter on honing your GTM motion and messaging

    28: Intercom SVP of Marketing Shane Murphy-Reuter on honing your GTM motion and messaging

    The 3 go-to-market motions most commonly employed in B2B are: product-led growth (Atlassian), sales-led (Salesforce), and sales-assisted (blended model). Choosing the right go-to-market strategy is critical to the success of any venture.Shane walks us through the main factors that determine each strategy's effectiveness and talks about how to build and scale a B2B SaaS brand. 

    • 48 min
    27: Kustomer CEO Brad Birnbaum on why all industries need to be disrupted once a decade

    27: Kustomer CEO Brad Birnbaum on why all industries need to be disrupted once a decade

    In a world where change is the only constant, opportunities to disrupt large incumbents present themselves every so often.When Brad Birnbaum started Kustomer in 2015 there was no shortage of major players in the market (ex. Zendesk). Brad shares how to spot opportunities for disruption, differentiate from the competition and move up-market.

    • 29 min

Customer Reviews

4.9 out of 5
60 Ratings

60 Ratings

kmorrison101 ,

Very insightful

No surprise that this has become a top listen in my podcast library. I wait in anticipation for the next episode. Great work, again and again, Scott!

Browndrn ,

Scott Britton at it again...

From Competitive Edge, which influenced a lot of my earlier years in building things, now onto this one. He delivers practical advise for entrepreneurs that’s easy to understand, but would be difficult to piece together unless you’ve taken his shots. Great teacher and has a unique way of extracting insights from his recent experiences at troops.io to lead you into your own greatness as a builder. Def another 5 star release by Scott!

TDog322 ,

Awesome

This is such great content — keep up the great work!

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