30 episodes

The Business of Lifting Weights delivers only the essentials on how to build a successful gym. From learning how to start a gym, growing your current gym, or marketing your gym and growing your business.





It will benefit gym owners, CrossFitters, weightlifters, coaches, business owners and anyone in between. Dave and Bryan have owned Performance360 in the highly competitive landscape of San Diego for over five years and have grown it to two locations and 600 members.

The Business of Lifting Weights The Business of Lifting Weights

    • Health & Fitness

The Business of Lifting Weights delivers only the essentials on how to build a successful gym. From learning how to start a gym, growing your current gym, or marketing your gym and growing your business.





It will benefit gym owners, CrossFitters, weightlifters, coaches, business owners and anyone in between. Dave and Bryan have owned Performance360 in the highly competitive landscape of San Diego for over five years and have grown it to two locations and 600 members.

    #42: The Evolution of Our Churn & How We Reduced Churn Over 8 Years

    #42: The Evolution of Our Churn & How We Reduced Churn Over 8 Years

    In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. Here are our […]

    • 56 min
    #41: 8 Traits to Look for When Hiring Coaches

    #41: 8 Traits to Look for When Hiring Coaches

    In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business […]

    • 43 min
    #40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location.

    #40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location.

    In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along […]

    • 47 min
    #39: We’re Back! What We’ve Been Doing in the Last 18 Months & Why It’s Important

    #39: We’re Back! What We’ve Been Doing in the Last 18 Months & Why It’s Important

    With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable, it’s all part of […]

    • 46 min
    #38: How to Select a Good Gym Location

    #38: How to Select a Good Gym Location

    This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym.



    Topics:



    1. How to determine a good area/neighborhood.

    2. What are the main things we look for when determining if the location is in a potentially successful neighborhood.

    3. What are the demographics we look for when analyzing a location.

    4. The science of the location vs. the art and gut feeling.

    5. Common mistakes people make when opening a location.

    6. How much square footage should you look for?

    7. What are the non-negotiable factors that you must have when opening a gym.

    8. Is more space better?

    9. What critical factors most gym owners overlook when choosing a location.

    • 38 min
    #37: Training and Coaching vs. Business Development: Which is More Important?

    #37: Training and Coaching vs. Business Development: Which is More Important?

    This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Topics: 1. Why you don’t have to be all in on one side or the other 2. If you are […]

    • 40 min

Customer Reviews

CrossFit Tyler ,

Great Stuff!

Very good info for fitness professionals! Tons of good nuggets to make you a better fitness professional!

TB3131 ,

This Podcast is the reason I joined P360

I was living in LA last summer and my girlfriend saw an advertisement for this podcast and sent it to me on a whim. I eventually ended up listening and was hooked. These guys know what they're talking about and are so transparent about what they do and why they do it. I moved to San Diego 6 months later and we joined P360 on arrival. The gym more than lives up to the lofty expectations I had set based on this podcast and my other research. Great podcast, great gym.

Likwid24 ,

These guys are the best

I just opened a gym in April so this podcast was perfect timing. Helping me avoid many mistakes that new gym owners make. Started listenting to each episode and taking detailed notes. I'll post another update to let everyone know how things work out. Thanks guys!

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