Business Lunch Roland Frasier

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!
Highlights:

“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use."

"I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on."

"If you can really help a business grow, they want you to stick around forever."

Timestamps:
00:00 - The importance of choice in career paths.
02:30 - Beginnings of Entrepreneurships
03:49 - Family and Entrepreneurship 
06:23 - Work-Life Balance
07:40 - Shifting Expectations
08:05 - Crisis and Opportunity
09:58 - Transition to Corporate
12:40 - IT Consulting and Digital Marketing
15:20 - Longevity in Business Relationships

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies! 
Highlights:
"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!" 

"Adding new products and services is one of the simplest ways to boost your lifetime customer value."

"The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action." 

Timestamps:
00:00 - Conquer New Markets
00:40 - Acquire Your Way to Dominance
01:10 - Supercharge Audience
01:50 - Build A-Team 
02:30 - Maximize Customer Potential 
03:10 - Market Intel (Amazon & Google Secrets) 
04:50 - Elevate Enhance What You Sell
06:15 - Tech-Fueled Growth 
07:30 - Expand Beyond Your Core
08:55 - Upselling Edge 

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman. 
Highlights:
"It's better to own than to rent, especially when it comes to traffic.”
"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people."
"If you can acquire those products, you acquire the audience of people that likes those products or services."

Timestamps:
00:00 - Introduction to Buying Businesses and Media Assets
00:37 - Defining Media in Business Acquisitions
02:38 - The Power of Owning Media vs. Paying for Traffic
05:00 - The Concept of Z-Dollar Traffic and Media Ownership
07:13 - Exploring SEO Pages and Buyer Keywords
08:25 - The Value of Lists in Acquiring Targeted Audiences
09:22 - Intellectual Property as Media Assets
09:50 - Shows as a Platform for Zero-Dollar Traffic
10:00 - Recap and Implications of Owning Media Assets
10:24 - Identify Potential Media Assets to Acquire

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch! In this episode, we’ll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!
Highlights:
"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that."
"The longer that you've got recurring revenue coming in, the more valuable your company will be."

"Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."

Timestamps:
00:00 - Auto-Ship Benefits
00:37 - Exploring the Acquisition Wheel
03:22 - Capital and MRR
06:38 - Recurring Revenue Types
09:16 - Success with Auto-Ship
09:59 - SaaS and Memberships
10:54 - Consumables and Services
11:01 - Subscriptions Boost
12:03 - Subscription Strategy
12:34 - Recurring Revenue Wrap-Up

CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 
 https://msha.ke/rolandfrasier/
Connect with me on social:

 TikTok: / rolandfrasier
 
 Instagram: / rolandfrasier

 Facebook: / rolandfrasierpage

 LinkedIn: / rolandfrasier
Subscribe to Roland Frasier 
 / @rolandfrasierepic 
Mentioned in...

Welcome to a new episode of Business Lunch. You ever feel stuck in a business rut?  I’ll teach you how to steer your business towards a whole new horizon – by acquiring another one! Takeovers, mergers, and the strategic magic behind buying your way to the top. Whether you're a serial acquirer with a taste for expansion or a budding entrepreneur looking for your first big win, this episode's got something for you. I’ll be revealing the secrets of the Acquisition Wheel, a roadmap to spotting those golden opportunities, navigating the tricky world of market share, and ultimately, launching your company's growth into the stratosphere. 
Highlights:

"I've instantly doubled my market share overnight the minute that I close that deal. That's the power of acquisitions."

"One of the easiest ways to grow very, very fast, to grow a team, is to just acquire one that already exists in another company."

"If we could get our existing customers to spend twice as much, we can double the size of our business simply with the same number of customers we've got."

Timestamps: 
00:00 - Introduction to Acquisition Strategies
00:34 - Deep Dive into the Acquisition Wheel
02:20 - Doubling Market Share with Acquisitions
03:45 - Targeting Competitors for Growth
04:50 - Generating Leads Through Acquisitions
06:15 - Expanding Teams Quickly
07:30 - Enhancing Customer Value
08:45 - Mastering the Supply Chain
09:50 - Case Study: Manufacturing Success
11:00 - Strategic Acquisitions Summary

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
a...

Welcome to the Business Lunch podcast. In this episode, we explore what it truly means to position yourself as an investor in the business world, regardless of the size of your bank account. In this power-packed episode, we unlock the strategies and mindsets that separate the savvy entrepreneur from the everyday business owner. We talk about how leveraging not just capital but also your unique resources, network, and skills can significantly amplify your impact and success.  
Highlights:
"The truth is that most savvy investors don't bring a bunch of cash to a deal. The easiest thing you can do is bring cash to a deal. But that's also the riskiest thing you can do because your cash could be lost." 

"Capital also means other resources that companies want and need... Anything that you can bring... is capital. And if you're someone who can bring those resources, that capital to a company, you are an investor." 

"Working above the business is when you are no longer thinking about how do I sell the product or service... You're thinking of the business itself as your product." 

Timestamps:
00:00 - You Are an Investor: Redefining Capital
01:00 - Positioning Yourself as an Attractive Investor
02:30 - Capital Beyond Cash: Resources You Can Offer
03:45 - The Power of Networking as Capital
05:00 - Building Your Investor Identity Online
06:00 - The Misconception About Wanting Cash
07:00 - The Entrepreneurial Myth: Working ON vs. IN Your Business
08:00 - The Ultimate Position: Working ABOVE the Business
09:00 - The Business as Your Product: A Shift in Perspective
11:00 - The End Goal: Building and Selling the Business

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
a...