Business Mastery Podcast

Dawn Kennedy
  • 5.0 (9)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP.  So, we're going to talk about it all. No topic is off limits. The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration.  In 45 minutes or less. Small bites, expert guests, big impacts. Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.

  1. 207. "Seller Side M&A” with Kevon Saber

    3D AGO

    207. "Seller Side M&A” with Kevon Saber

    Send us a text Dawn Kennedy talks with Kevon Saber, a partner and transition architect at Legacy Outcomes, to discuss the intricacies of selling a business. They delve into the importance of succession planning, the differences between mergers, acquisitions, and outright sales, and the critical red flags to watch for. Kevon shares his experience selling two mobile software companies and the lessons learned from those sales. The conversation covers the emotional aspects of selling a business, how to prepare a business for sale, and the importance of a proper valuation. They also discuss seller-side financing, the role of SBA loans, and the significance of confidentiality during the sale process. Kevon emphasizes the need for a solid preparation phase, including clarifying goals, forensic analysis, and getting the right people on the team to ensure a successful and regret-free sale of the business. In this episode…. Who is Kevon Saber, and whom does he serve? (00:48) Understanding Mergers, Acquisitions, and Sales (02:43) The Scary Statistics of Business Sales (04:07) Preparing Your Business for Sale (06:06) The Emotional Side of Selling a Business (16:30) Navigating Financing and Red Flags (21:06) Understanding the Risks of Time in Business (26:42) SBA Policies and Seller Financing (27:07) Valuation and Seller's Path to Regrets (31:25) Steps to Prepare for Selling a Business (33:41) Clarifying Goals and Building the Right Team (35:23) Confidentiality and Screening Buyers (44:57) Final Thoughts and Resources (46:53) Kevon Saber’s Information: LinkedIn: https://www.linkedin.com/in/kevonsaber/ Website: https://legacyoutcomes.com/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    49 min
  2. 206. “Customer Service AI or Outsourcing” with Adam O'Connor

    JAN 28

    206. “Customer Service AI or Outsourcing” with Adam O'Connor

    Send us a text Dawn Kennedy talks with Adam O'Connor, the Chief Commercial Officer at Gear Inc., about the intricacies and benefits of outsourcing customer service and integrating AI solutions. The discussion covers the pitfalls of implementing AI in flawed systems, the irreplaceable value of human empathy in customer service, and the importance of balancing AI with human intervention to maintain high customer satisfaction. The conversation also delves into how outsourcing can extend business hours, improve efficiency, and help businesses scale effectively. They discuss the ethical considerations of outsourcing, stressing the importance of partnering with reputable firms that treat their employees well.  In This Episode.... Who is Adam O'Connor, and whom does he serve? (00:46) The Rise of AI in Customer Service (1:30) Challenges and Limitations of AI (02:25) The Importance of Human Touch in Customer Service (03:29) Consumer Expectations in the Digital Age (04:35) The Role of Outsourcing in Modern Business (09:34) Overcoming Resistance to Outsourcing (17:20) Ethical Considerations in Outsourcing (27:08) Conclusion and Contact Information (31:50) LinkedIn: https://www.linkedin.com/in/adam-o-connor-54766048/ Website: https://gearinc.com/why-gear/leadership/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    34 min
  3. 205. “How to Rank in AEO”- Part II with Jimi Gibson

    JAN 21

    205. “How to Rank in AEO”- Part II with Jimi Gibson

    Send us a text Dawn Kennedy talks with  Jimi Gibson to delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) approach, the importance of customer reviews, the value of an FAQ section on websites, and the impact of social media and local directories. Practical steps for improving your site's relevance and visibility in this new landscape are also covered, ensuring businesses can continue to thrive online. In this episode…. Who is Jimi Gibson, and whom does he serve? (00:48) Understanding the Shift in Search Engines (01:19) The Importance of EEAT (03:14)  Impact of AI on Search Rankings (04:55) The Role of YouTube and Other Platforms (07:21) Adapting to New SEO Strategies (10:58) Tactics for Improving Online Presence (23:45) Answering FAQs on Your Website (26:39) Technical Aspects of FAQ Placement (27:52) Creating Effective Content for Answer Engines (30:5) Email Marketing vs. Answer Engine Optimization (31:59) Optimizing Content for AI and Search Engines (35:37) Practical Steps for EEAT and Content Freshness (39:07) First 30 Days Strategy for SEO (44:43) Final Thoughts and Encouragement (50:43) Jimi Gibson’s Information: LinkedIn:https://www.linkedin.com/in/jimi-gibson/ Website: https://thriveagency.com/about/ Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107 Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    53 min
  4. 204. "AI and Business Searches (AEO)”- Part 1 with Jimi Gibson

    JAN 14

    204. "AI and Business Searches (AEO)”- Part 1 with Jimi Gibson

    Send us a text Dawn Kennedy talks with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore the critical importance of personal branding. The discussion delves into the evolution of the internet from 2005 to the present, highlighting key changes in digital marketing strategies, including the shift from traditional SEO to leveraging AI and large language models (LLMs). Jimi emphasizes the necessity for founders and business owners to develop personal brands to maintain visibility and engagement in an AI-driven market. The conversation also covers the impact of AI on customer interactions, the importance of adding human elements to digital content, and actionable steps businesses can take to adapt.  In this episode…. Who is Jimi Gibson, and whom does he serve? (00:45) The Evolution of Internet Marketing (01:37) Why personal branding is essential for founders and business owners. (4:34) AI's Impact on Content Creation and SEO (06:18) The Role of Personal Stories in Business (14:03) What the future of AI looks like for business and marketing. (19:03) Practical steps business owners can take to stay relevant in an AI-driven world. (33:42) Conclusion and Next Steps (39:54) Jimi Gibson’s Information: LinkedIn:https://www.linkedin.com/in/jimi-gibson/ Website: https://thriveagency.com/about/ Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107 Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    43 min
  5. 203. “Working Fewer Hours and Still Growing" with Ruth Mannschreck

    JAN 7

    203. “Working Fewer Hours and Still Growing" with Ruth Mannschreck

    Send us a text Dawn Kennedy talks with Ruth Mannschreck, a dentist by profession, who shares her personal journey of compressing her workweek from five days to two and a half days following a family crisis. They dive into how licensed professionals in highly regulated industries, like dentistry, can effectively reduce their working hours without sacrificing revenue. The conversation covers the importance of building robust systems, leveraging team strengths through an A, B, C skillset approach, and establishing clear communication and business processes. They also discuss the benefits of culture-driven practice management and the use of technology to maintain compliance, efficiency, and team productivity. Ruth offers a free PDF checklist for listeners to start applying these insights in their own businesses. In this episode…. Who is Ruth Mannschreck, and whom does she serve? (00:42) Transforming the Business Model (01:39) Why strong systems are the foundation for working fewer hours. (4:05) Delegation and Team Roles (05:33) Creating a Culture of Excellence (10:04) Using communication and technology to stay compliant and productive. (29:34) Final thoughts, resources, and Ruth’s free PDF checklist. (32:33) Ruth Mannschreck’s Information: GET THE FREE FRAMEWORK HERE: https://workfewerhours.com/ Website: https://shorelinestrategies.com/ LinkedIn: https://www.linkedin.com/in/ruthmannschreck/ Instagram: https://www.instagram.com/ruthmannschreck/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    35 min
  6. 202. “Finding Your Raving Fans” with Elina Panteleyeva

    12/17/2025

    202. “Finding Your Raving Fans” with Elina Panteleyeva

    Send us a text Dawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina provides insights into the power of organic social media, the pros and cons of selling on Amazon, and the significance of building a relationship-based community over raw data analytics. She also offers practical tips on pre-selling, customer retention, and launching new products tailored to her dedicated fan base.  In this episode…. Who is Elina Panteleyeva, and whom does she serve? (00:41) Finding and Engaging Your Niche Audience (01:11) The Power of Niching Down (02:28) Building Relationships and Humanizing Your Brand (05:12) The Importance of Behind-the-Scenes Content (06:54) Leveraging Social Media and Email Marketing (10:27) Navigating E-commerce Platforms: Amazon vs. Website (12:17) Developing and Launching New Products (14:40) Data-Driven Decisions and Customer Engagement (21:10) Final thoughts and where to connect with Elina (25:10) Elina Panteleyeva’s Information: LinkedIn: https://www.linkedin.com/in/elina-panteleyeva-24049ab5/ Website: https://ecomwithelina.com/ Instagram: https://www.instagram.com/ecomwithelina/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    27 min
  7. 201. “Data Driven Decisions” with Scott Desgrosseilliers

    12/10/2025

    201. “Data Driven Decisions” with Scott Desgrosseilliers

    Send us a text Dawn Kennedy talks with Scott Desgrosseilliers, Founder and CEO of Wicked Reports, and discusses the complexities of data collection and interpretation in making business decisions.  Scott shares his expertise on creating a framework for streamlined data collection and decision-making for e-commerce brands and digital agencies. The conversation covers various aspects, including integrating multiple data sources, understanding conversion metrics, and setting realistic goals and ranges for campaigns. Scott also talks about the impact of seasonal trends like Black Friday, the effect of AI on marketing strategies, and the importance of focusing on one marketing channel before diversifying.  In this episode…. Who is Scott Desgrosseilliers, and whom does he serve? (00:56) Challenges of Data Collection (01:19) Automating Data Collection (01:54) Interpreting Data for Decision Making (02:56) Understanding Marketing Metrics (03:16) Conversion Lag and Its Impact (06:58) How AI is influencing modern marketing campaigns. (12:44) Setting Goals and Making Data-Driven Decisions (16:55) Diagnosing Marketing Issues (18:12) Setting Realistic Ranges for Ad Spend (19:04) Quarter Four Consumer Trends (21:00) Abandoned Cart Strategies (23:42) Multi-Platform Marketing Touchpoints (25:27) Long-Term Marketing Strategies (29:41) Leveraging Black Friday Data (31:49) Conclusion and Resources (34:14) Scott Desgrosseilliers’ Information: LinkedIn: https://www.linkedin.com/in/scottd71/ Website:  https://www.wickedreports.com/our-story https://www.5forces.com/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    36 min
  8. 200. “Time Freedom FIRST” with Brian Herriot

    12/03/2025

    200. “Time Freedom FIRST” with Brian Herriot

    Send us a text Dawn Kennedy talks with Brian Herriot, owner of Herriot Financial, to discuss the concept of time freedom versus financial freedom for entrepreneurs. Brian introduces the Time Freedom formula, which integrates lifestyle expenses, investment income, and flexible work to achieve a balanced life. The conversation covers practical strategies for structuring work and leveraging a team to create months-long periods of free time within a year.  In this episode... Who is Brian Herriot, and whom does he serve? (00:50) The Concept of Time Freedom vs. Financial Freedom (01:41) Defining True Time Freedom (02:27) Strategies for Achieving Time Freedom (5:01) The Role of Team and Work Structure (09:21) Balancing Work and Time Freedom (13:31) Financial considerations that influence time freedom. (16:26) Balancing Work and Life: The Shock of Retirement (20:09) The Value of Loving Your Job (20:32) Rethinking Retirement: Working for Life (21:07) The Time Freedom Formula Explained (23:53) Using the Time Freedom Calculator (28:38) Generational Perspectives on Work and Freedom (35:44) Final thoughts, insights, and helpful resources from Brian Herriot. (38:35) TIME FREEDOM CALCULATOR: https://timefreedomcalculator.com/ Brian Herriot Information: LinkedIn: https://www.linkedin.com/in/brianherriot/ Website:  https://timefreedom.life/ https://www.herriotfinancial.com/#about Youtube: https://timefreedom.life/ Podcast: https://timefreedom.life/podcast/ Linktree: https://linktr.ee/herriot Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

    39 min
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5
out of 5
9 Ratings

About

Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP.  So, we're going to talk about it all. No topic is off limits. The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration.  In 45 minutes or less. Small bites, expert guests, big impacts. Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.

Information

  • Creator
    Dawn Kennedy
  • Years Active
    2020 - 2026
  • Episodes
    207
  • Rating
    Clean
  • Copyright
    © 2026 Business Mastery Podcast
  • Show Website
    Business Mastery Podcast

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