219 episodes

Hey Business Mom, class is in session! The Business Mom School Podcast is for you if you are ready to start, grow, or scale your business as a busy business mom. So grab a pen and a paper and let's get to work.

Business Mom School by Michelle Gifford Michelle Gifford

    • Business
    • 5.0 • 106 Ratings

Hey Business Mom, class is in session! The Business Mom School Podcast is for you if you are ready to start, grow, or scale your business as a busy business mom. So grab a pen and a paper and let's get to work.

    Ep 232 How to Get Influencers to Work With You

    Ep 232 How to Get Influencers to Work With You

    Are you a small business who wants to start working with influencers and you're not sure how, and maybe you don't have a huge budget to do it? In this episode, we're going to talk about influencer marketing, why it's important, why you need to start doing it, and what you can do right now to start working with influencers to get your product in front of more people.

    If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers

    Text "marketing" to 951-309-7885 to never miss a marketing update or click on this link: https://iammichellegifford.com/business-mom-school-opt-in

    For full show notes and blog post, visit here: https://iammichellegifford.com/10-foolproof-tips-for-getting-influencers-to-work-with-you

    • 19 min
    Ep 231 1 Reel 5 Ways & What Happened to Pinterest Rewards

    Ep 231 1 Reel 5 Ways & What Happened to Pinterest Rewards

    In this Marketing Minute, we're going to be talking all about the Pinterest updates. This is going to affect your strategy going forward in 2023 and beyond. I'm also going to talk about how you can repurpose your Reels to 5 different platforms. You need to do this so you are stretching your content and aren't missing out on greater impact.

    Tools I mentioned in this episode.
    My Pinterest Course: https://iammichellegifford.com/pinterest-101
    Tailwind: Use this link for 50% off https://tailwind.sjv.io/mg2B2y
    Join Money Makers: https://iammichellegifford.com/money-makers
    Repurpose.io: https://repurpose.io/?aff=16734
    Editing apps: Inshot and Caption

    Visit here to see the full shownotes and blog post: https://iammichellegifford.com/why-my-pinterest-business-strategy-is-better-than-yours

    • 14 min
    Ep 230 What’s Happening at Twitter and Why It Matters to Your Business

    Ep 230 What’s Happening at Twitter and Why It Matters to Your Business

    "The bird is free." Those are the famous first words of Elon Musk right after he took over Twitter. Since Musk took over a couple weeks ago, Twitter has had trouble after trouble as he tries to make big changes. In this episode of Monday's Marketing Minute, we're going to be talking about what actually is happening so that you can be up to date, what you need to know, how this really applies to your business, and what you can do to make sure that your business is protected from any kind of crazy thing like this.

    If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers

    Text "marketing" to 951-309-7885 to never miss a marketing update or click on this link: https://iammichellegifford.com/business-mom-school-opt-in

    For full show notes and blog post, visit here:
    https://iammichellegifford.com/how-to-protect-your-biz-from-a-social-media-disaster

    • 18 min
    Ep 229 Steal Taylor Swift's Marketing Strategy

    Ep 229 Steal Taylor Swift's Marketing Strategy

    In October, Taylor Swift released her album and it broke so many records. Then this week she opened up her tour dates and it is selling out! People are lining up to pay more for tickets than they ever have. So how is she able to do that?

    In this episode, I'm going to be talking about how you can steal Taylor's marketing strategy and use it for your business.

    My new planners are launching tomorrow! You can buy them here: https://iammichellegifford.com/shop

    If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers

    Text "marketing" to 951-309-7885 to never miss a marketing update.

    For the full show notes and blog post visit here: https://iammichellegifford.com/steal-taylor-swifts-marketing-strategy

    • 16 min
    Ep 228 My 2023 Marketing Strategy

    Ep 228 My 2023 Marketing Strategy

    Instagram has changed. Have you noticed? If you're like many of my clients, they're realizing that there has been some fundamental changes in Instagram and social media as a whole. And if you are trying to plan in 2023, then you need to understand what these changes are and how you can use them to grow your business.

    In this episode, we're going to talk about the 6 best things you need to be doing in 2023 to grow your business. I'm also sharing my predictions of what will happen in social media next year.

    If you need help with your strategy, my marketing agency can take care of it for you. Visit https://iammichellegifford.com/pricing#brand-creation

    Unsure how yo utilize Pinterest to grow your business? Purchase my Pinterest 101 course: https://iammichellegifford.com/pinterest-101

    If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: https://iammichellegifford.com/money-makers

    Text "marketing" to 951-309-7885 to never miss a marketing update.

    Click here for the full show notes and blog post:
    https://iammichellegifford.com/want-to-step-up-your-2023-marketing-strategy-read-this-first

    • 24 min
    Ep 227 Marketing Minute: Instagram Scheduling, TikTok Taking Over, Pinterest Takes

    Ep 227 Marketing Minute: Instagram Scheduling, TikTok Taking Over, Pinterest Takes

    Instagram is finally giving us features we've been asking for and new ways to make more money. Pinterest is adding Takes and TikTok is taking on every other social media platform. We're going to be diving into those and more in this Michelle's Monday Marketing Minute.

    Make sure you subscribe so you don't miss a Marketing Minute Monday!

    Join the Marketing Minute email list by texting "marketing" to 951-309-7885.

    For the full shownotes and blog post:
    https://iammichellegifford.com/hottest-marketing-updates-you-dont-want-to-miss

    • 15 min

Customer Reviews

5.0 out of 5
106 Ratings

106 Ratings

Jessyca - HLQCo. ,

Actionable Bite Size Information

Money Maker here! I love how you provide the perfect bite size pieces of information that are actionable. I’m always left knowing exactly what my next set of to do’s are! Thank you!!!

Beca Miller ,

Grateful

I’m so grateful for Michelle. I’m grateful she shares the things she has learned through her experience. I can totally relate and she motivates me to keep going and do better.

CNeilson30 ,

Great content

Thanks for the great and actionable content!

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