180 episodes

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

Business of Aesthetics Podcast Show Business of Aesthetics

    • Health & Fitness
    • 4.7 • 20 Ratings

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

    Phone Call Mistakes that are Costing You Patients

    Phone Call Mistakes that are Costing You Patients

    In this episode of the Business of Aesthetics podcast series, Ryan Davies, digital marketing advisor of Ekwa Marketing, sits with Naren Arulrajah, the founder of Ekwa Marketing, and explores the importance of managing patient phone calls. Naren begins by highlighting the grave consequences of overlooking the initial patient phone call, emphasizing how even the slightest delay or mishap can result in significant losses for a practice.

    • 46 min
    Aesthetic Insights and Ethical Nuances in Dermatology with Dr. Dustin Portela

    Aesthetic Insights and Ethical Nuances in Dermatology with Dr. Dustin Portela

    In today’s episode, our returning host, Ryan Davies, speaks to highly esteemed, board-certified dermatologist Dr. Dustin Portela. As a prominent dermatologist and practitioner, Dr. Portela is a voice of authority on the topic of aesthetics. With his vast experience and commitment to ethical practices, he offers a unique outlook on the sophistication of dermatological treatments, device acquisitions, and the future of aesthetic medicine.

    • 39 min
    Building Your Aesthetic Practice on Advanced Injectable Techniques

    Building Your Aesthetic Practice on Advanced Injectable Techniques

    In this episode of the Business of Aesthetics podcast, our host, Naren Arulrajah, brings together a panel of experts to discuss "Building Your Aesthetic Practice on Advanced Injectable Techniques." The panel includes Sonya Ellis, a seasoned nurse with over 25 years of experience in plastic surgery, Cassie Lane, a nursing and aesthetics enthusiast, and Ryan Davies, a marketing specialist in the aesthetics industry.

    • 1 hr 7 min
    Balancing It All: Navigating Parenthood & Professional Success as a Plastic Surgeon with Dr. Lindsey Pennington

    Balancing It All: Navigating Parenthood & Professional Success as a Plastic Surgeon with Dr. Lindsey Pennington

    In this episode of the Business of Aesthetics podcast show, we are joined by Dr. Lindsey Pennington, a seasoned facial plastic surgeon and mother of two. Dr. Pennington shares the challenges of managing a successful medical practice while being a dedicated mom. Her insights into time management, strategic decision-making, and finding balance in a demanding schedule offer valuable wisdom to aesthetic professionals.

    • 46 min
    Legal Changes You Need to Know in 2024

    Legal Changes You Need to Know in 2024

    Welcome to another informative episode of the Business of Aesthetics podcast. In this episode, Sara Shikhman discusses the latest legal updates that could affect businesses, particularly in the aesthetic industry. Sara, a legal practitioner in the field, collaborates to deliver a clear and concise analysis of legal compliance.

    • 35 min
    From Fellowship to Rodeo Drive: Dr. Carl Truesdale of Beverly Hills

    From Fellowship to Rodeo Drive: Dr. Carl Truesdale of Beverly Hills

    In this episode, you'll have the opportunity to gain useful knowledge from Beverly Hills facial plastic surgeon Dr. Carl Truesdale on succeeding in the competitive field of aesthetic practices. He emphasizes the significance of personal branding, targeted marketing, and being a unique voice in the industry.

    • 38 min

Customer Reviews

4.7 out of 5
20 Ratings

20 Ratings

BritDragon ,

Helpful Podcast if you run a med spa

I found this podcast through the Business of Aeathetics Facebook group. You get great information and it is super helpful if you have anything to do with the business side of a med spa.

CassieLanr ,

So much actionable info

Live this podcast and have implemented a number of new methods into my practice!

JMB1454 ,

Listener owner

This is constructive criticism so don’t be offended. I want to learn about the “business” of aesthetics. This is all one physician blowing smoke to another. Surgeons and dermatologists are only one aspect of a huge industry. Physicians are educated but they are not always the best business people. Why not interview practice managers? Small practice esthetician’s, injectors, nurse practitioners also have a significant portion of the industry.

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