The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world's fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic
Fact – people are tired of ads, especially on mobile. Because of such a variety of options they’re bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course on YouTube and Google, it is hard to expect a level of engagement app brands need from them to increase their sales. There is a way to solve this problem and achieve a high level of engagement – launch a higher purpose campaign to let people do something for their environment, local community, something that will make them feel good and, at the same time, help an app brand to achieve its marketing objectives. Today’s guest is Luca Stefanutti, Head of Product Marketing at Runtastic. He leads the Running Growth squad with the
#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel
Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketing or the product itself may lead its growth. Every app has a diverse audience, some people find the app extremely useful and use it enthusiastically. Others are less engaging, and then there are those who download apps but hardly, if ever, use them. Do you have an emotional relationship with specific apps? It’s okay. Most users do to feel connected. Today’s guest is Tanya Sharma from Babbel, a digital language learning product. Tanya talks about product marketing and user acquisition to grow a database of app core users. Today’s Topics Include: ✔️ Connecting the Dots: Tanya’s path
#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero
On this episode we’re talking about app users retention – one of the hardest nut to crack for any app marketer. The method to crack this nut we’re suggesting is out-of-the-box thinking. Sink or think? When you’re trying to solve a problem, no matter how hard you try, it can all be in vain. That’s when it’s time to think out of the box by being a lifelong learner. Today’s guest is Catherine Bostian, Senior CRM Tech Manager at Delivery Hero. Catherine talks about how to apply out-of-the-box thinking to app user retention. Today’s Topics Include: ✔️ Growth Marketing Career: Strategic and technical backgrounds to understand customers ✔️ Growth Marketing Levers: Power of code and communication for data-driven mindset ✔️ What Delivery Hero does?
#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops
Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple’s App Store and Google Play store. After years of fierce competition, both Apple and Google have won the app war. Apple got the premium part of the market by delivering high-quality apps, but Google successfully scaled to reach a much broader market segment. Today’s guest is Christinne Cuyugan, Growth Marketing Lead at Drops, a learning language app. If you want to learn a language, it only takes five minutes a day. At Drops, Christinne focuses on strategizing growth opportunities for the app and app store marketing. She talks about how app marketing is different in the Apple App Store compared
#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish
Ask a professional app marketer “what is in your marketing toolbox?” and he’ll tell you – App Store Optimization, Paid User Acquisition, Influencer Marketing, PR, podcasts, TV and radio. Now, you can split all that app marketing techniques into two buckets: Organic and Paid. Organic relies on distribution channels that you don’t spend your money on. With paid, you do. It’s that simple. As an app marketer, should you go with organic, paid, or both? Today’s guest is Arthur Kolajan, VP of Sales and Partnerships at Jellyfish. Arthur talks about how to make the difficult choice between organic or paid app marketing. Today’s Topics Include: ✔️ How Arthur got involved in app marketing: Recruiter, new role, and recommendations ✔️ Why is it called Jellyfish? True
#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC
A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it’s being neglected and it leads to an app project failure. In this episode we want to fill the gap for app developers and brands and talk about an app projects funding. Today’s guest is Martin Macmillan, CEO and co-founder of Pollen VC—a financing model for mobile apps and game publishers to unlock unpaid revenues and eliminate payout delays up to 60+ days. How? By connecting to their app store and ad network platforms. Today’s Topics Include: ✔️ App Business Funding: Solving app developer problems, payments ✔️ Use old financial services knowledge and new knowledge as app developer ✔️ Company Portrait: Digitally verify sold or
Customer ReviewsSee All
GREAT FOR THOSE IN MOBILE!
Great podcast! I think working in an industry such as mobile, there is so much data and nuances involved, but it is also so hard to stay up to date on it all! BoA does a great job at being a central hub of the industry. So happy to see they now have a podcast :)
A very informative podcast and easy to follow!
Episode #8 on how to get your app noticed in 2020 was especially interesting!