20 episodes

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world's fastest growing apps.

App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.

Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

Business of Apps Business of Apps

    • Business
    • 4.7 • 16 Ratings

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world's fastest growing apps.

App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.

Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

    #106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface

    #106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface

    Since the inception of the iPhone and its innovative App Store, we heard many success stories of apps that grabbed so many people’s attention because of their novelty, practical application or just pure fun. Some of those apps were brainstormed, developed and marketed by Ukrainians. But that was before the war in Ukraine. Now, imagine if you own one of the most popular mobile apps of today and your home country was invaded. How do you reconcile the challenge of growing your app and the wa-a-a-ay bigger one caused by the invasion? Today Anton will tell us the story of those challenges. Today’s Topics Include: Anton’s path in business – from hopes to joint financial corporate world to one of the most popular mobile apps

    • 29 min
    #105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd

    #105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd

    Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of what is about to come, it’s a dread over something you anticipate.  Sometimes your feel of anxiety is justified, on many occasions it is not and what is worse it triggers a panic attack. But there is a way to calm yourself down to be able to dealt with it.   Today Ania will tell you a story of connecting her panic attack & anxiety relief mobile app Rootd with a million people who needed help to deal with these issues. Today’s Topics Include: Polish Canadian, living abroad in multiple countries, graduated in Vancouver, Canada, Ania had a personal

    • 37 min
    #104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal

    #104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal

    According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails – the first kind of digital messaging that was adopted at mid-90s and by now they exist almost solely for business and occasionally Millennials or older generations may share something via email when really don’t need or don’t want a quick turnaround.  Now add on top of it 100 billion WhatsApp messages, countless number of FB Messenger, Apple’s iMessage, Telegram, Viber, WeChat messages and some more send via dozens less popular Instant Messaging apps. It’s an ocean of messages that circulate every day, every hour, every millisecond.  In this episode we have Josh from OneSignal to share with you an insight from 100 billion messages sent by OneSignal. Today’s

    • 38 min
    #103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly

    #103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly

    Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there is an advertising platform from TikTok – TikTok Ads. But you’re not quite sure that how to use it and if it’s actually capable to help you to grow your app’s user base. In this episode we want to help you out. We’ve got Ryan to walk you through driving app installs with TikTok Ads. Today’s Topics Include: What is Reflectly Creating TikTok Ads campaign How to create an effective video content for TikTok Ads How similar or different TikTok Ads from Facebook Ads KPIs to focus on Hype

    • 27 min
    #102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture

    #102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture

    No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you need a plan or what we call in IT – a stack.  I’m sure you see where I’m going with it, I have Andy Carvell on the episode and I’ve just mentioned a stack… Right – on this episode we’re to talk about The Mobile Growth Stack to be precise, 2022 edition. I bet for many of you this situation may look familiar – either you are at the beginning of your app project or its well underway, you wonder what are my ALL options to build and launch a successful app business? As it happens quite often

    • 45 min
    #101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant

    #101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant

    Ok, what are your options today when it comes to marketing your app?  I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing tools has grown significantly. Today when you’re tasked to grow an app’s user base, you have App Store Optimization, paid UA, ads in podcasts, on TV, on radio, PR, social media marketing, influencer marketing, content marketing.  And there is one more app marketing tool, which isn’t always applicable but once you’ve got a number of apps in your portfolio, you can turn your attention to cross-promotion and this is what we’re gonna talk about today with Cameron and Matej. Today’s Topics Include: Cameron and Matej’s

    • 24 min

Customer Reviews

4.7 out of 5
16 Ratings

16 Ratings

Chughes ,

A go-to podcast for all app developers & marketers

This podcast is amazing and should be a must-have podcast download for all app publishers, growth marketers, marketing and digital agencies working with the mobile app ecosystem. The host has great expert guests that get into great detail about how to successfully navigate the changing landscape with real-world insights and success stories.

manwiththeplan109 ,

Great content

Very topical and informative. It’s a relevant series for those in the mobile app UA space or those interested in learning about it.

Clarisse Gomez ,

Awesome Podcast!!!

The host of the Business of Apps podcast, highlights all aspects of business, tech and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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