Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers Kimberley Seldon

Learning to think on your feet is critically important for the design professional. Taking an improv class can improve your ability to engage in a positive way with clients and stay in the moment; allowing you to problem solve more effectively.

In this episode we learn:
- improv prepares you for thinking on your feet
- yes, opens doors and no, closes them
- fearlessness is increased with improv training
- don’t try to anticipate what the client is going to say, just wait and listen

It’s time to take control of your business.
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The right lighting design adds texture, depth, mood, and character to spaces. Even gorgeous fabrics and furnishings fall short of their potential with poor lighting. In this episode, BOD™ BOSS Genevieve Wild discusses why you should never leave your lighting plan up to the electrician.

In this episode we learn:
- the right lighting makes the space, it is the 'icing on the cake'
always have a considered, intentional lighting design
- light the features in a room or space, avoid adding lights for the sake of generic light
- avoid complicated, NASA-like switch panels throughout the house
create lighting scenes for maximum impact
- engage a lighting designer or enlist the assistance of your lighting suppliers
- don't leave your lighting plan up to the electrician
- layer lighting in a space to bring life, depth, mood and character

It’s time to take control of your business.
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An efficient and elevated client intake is a critical part of creating a superior client experience. Determining whether the client is ideal for you, requires your focused attention as you seek to answer the potential client’s questions and provide an overview of your firm’s unique value.

In this episode we learn:
- the principal designer should not be the first person a prospective client speaks to
- outsourcing client intake elevates your design firm's status and value to prospective clients
- common red flags during the client intake
- saying no to clients that aren't ideal allows you to say yes to clients that are ideal
- always collect the consultation payment at the time of booking

It’s time to take control of your business.
Become a member of Business of Design®, today:
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Old habits are difficult to break, but often these are the challenges that stand between you and success. Running an organized business means putting the end goal top of mind and then building the systems, structures, habits, and behaviors required to reach the goal. BOD™ BOSS Helen Austen shares her insights into running an organized business.

In this episode we learn:
- creative people and the tendency to be disorganized.
- implement one step at a time
- have a clear and documented system for everything!
- fully commit to each system and take time to assess if it works
- broad and simple is the rule
- overwhelm is normal especially if there are many missing or incomplete systems

It’s time to take control of your business.
Become a member of Business of Design®, today:
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There is a definite connection between emotions and productivity. To avoid overwhelm, it’s important to understand and utilize the four elements of productivity: emotion, energy, time, focus.

In this episode we learn:
- replace means goals(the things that get you what want, like $$$) with end goals(the results you want to experience)
- time management issues come from not focusing on the right goal
- lack of energy/inconsistent energy occurs when we create a negative emotionally based cycle that keeps us from eating well, sleeping well, and moving your body consistently
- our perceptions of childhood experiences and the voices of authority figures create negative stories that stick with us and block us from fully exploring and boldly going after our dreams
- when we identify our true focus, we can use that to allocate how we want to spend our time

It’s time to take control of your business.
Become a member of Business of Design®, today:
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Kylee Dean is a BOD™ BOSS design superstar from Las Vegas. During this episode, Kylee reveals her process for anticipating trouble on jobsites and creating process to avoid challenges and run projects more smoothly.

In this episode we learn:
- calendar the week ahead in detail
- always ask yourself… if THIS happens, what and who will be impacted
- set clear expectations
- teach your GC, installers, and trades how YOU run your business
- check all purchases for accuracy
- anything important should be explained to clients verbally and in writing
- never rely on GCs or installers to completely understand your design through drawings alone – schedule site visits regularly

It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast