86 episodes

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS. Support this podcast: https://anchor.fm/businessofhype/support

Business of HYPE HYPEBEAST Radio

    • Society & Culture
    • 4.8, 551 Ratings

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS. Support this podcast: https://anchor.fm/businessofhype/support

    Joshua Vides

    Joshua Vides

    On the season 7 finale, we sit down with artist, Joshua Vides. Today he is a well-known figure who's monochromatic stencil work can be seen on sneakers, purses, installations, chapels and more. The California native originally started in streetwear where he worked at The Hundreds doing everything from driving the van to West Coast sales representative. While there, he began his own brand CLSC. The brand gained quite the momentum, gaining over couple million in sales, selling at Zumiez and having various investors. Despite the momentum, Josh eventually left in April 2017 in pursuit of other endeavors and over time found himself experimenting with artwork on social media.

    Years later it would come into fruition as Joshua Vides, the former streetwear owner to, Joshua Vides, the well-known artist. His artwork blurs the line of dimension and challenges viewers to view everyday objects differently. He's collaborated with the MLB, the NBA, T-Mobile, Converse, Fendi, Herschel and more. Despite his rampant success, Josh remains humble, having worked in numerous jobs prior and knowing the ephemeral nature of the industry. Breaking down his career he also discusses his future endeavors from galleries and collabs to opening his coffee store, Matte Black Coffee.

    Thank you so much for tuning into the season 7 finale of Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The Anthropology, The HYPE Report and HYPETALKS.

    For more info: https://hypebeast.com/2020/3/joshua-vides-interview-business-of-hype-jeffstaple-episode-69-clsc-stencil-art

    Joshua Vides' Website: https://reality-to-idea.com/

    Joshua Vides IG: https://www.instagram.com/joshuavides/ & https://www.instagram.com/realitytoidea/

    Matte Black Coffee: https://www.instagram.com/matteblackcoffee/




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    • 1 hr 21 min
    Nick Morgenstern of Morgenstern's Finest Ice Cream

    Nick Morgenstern of Morgenstern's Finest Ice Cream

    Nick Morgenstern is the founder of Morgenstern's Finest Ice Cream, one of New York's most popular ice cream parlors. Founded in 2014, Morgenstern's boasts of the most unique array of 88 home-made flavors from pistachio strawberry pesto and mango chili to french fry and tahini. The parlor also specializes in ice cream sandwiches, cakes, pies and sundaes that also serve at the bar during special hours. 

    Prior to his ice cream days, Nick was a restaurateur and a chef for various Michelin star restaurants. He has an extensive resume of working in the realm of fine-dining, having gained culinary experience all throughout Europe. He's worked at famed restaurants such as  Daniel and Gramercy Tavern and also worked with esteemed chef Paul Liebrandt. When it comes to work ethic, Nick is well aware of the rigorous dedication the culinary world requires. 

    In this episode, he breaks down his impressive career and tells us how he opened his two locations within Manhattan. Today Morgenstern's is the go-to ice cream place for locals and visitors across America. Nick reminds us that aside from his success it's not about making money, but more so about making the best ice cream in America. 

    As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The Anthropology, The HYPE Report and HYPETALKS.

    For more info: https://hypebeast.com/2020/3/nick-morgenstern-interview-business-of-hype-jeffstaple-episode-68-morgensterns-ice-cream

    Morgenstern's Website: https://www.morgensternsnyc.com/

    Morgenstern's Instagram: https://www.instagram.com/morgensternsnyc/?hl=en

    Nick Morgenstern's Instagram: https://www.instagram.com/nicholasmorgenstern/?hl=en




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 1 hr 31 min
    Dre Hayes of The Foundation

    Dre Hayes of The Foundation

    Dre Hayes is the Co-Founder of The Foundation, a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more. 

    The Virginia Beach native breaks down his successful career from being the youngest sales representative at RP55 Group to eventually starting his own company based in New York and Los Angeles. Having gained experience from working with predominantly older, white sales men, Dre that this experience taught him the craftsmanship of sales which would become his base for everything else in his career.

    In this episode, he discusses why the keys to running a successful company, why doesn't like being the coolest guy in the room, the current state of e-commerce and so much more.

    As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The Anthropology, The HYPE Report and HYPETALKS.

    For more info: 

    Dre Hayes Instagram: https://www.instagram.com/dre_hayes/?hl=en

    The Foundation Website: http://thefndtn.com/

    The Foundation Instagram: https://www.instagram.com/the_fndtn/?hl=en




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 1 hr 34 min
    Jessica Washick of Nike

    Jessica Washick of Nike

    Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iridescent manicure cross over with the iridescent details on a sneaker. Both careers require meticulous attention to detail, and for Jessica, they draw inspiration from each other.

    The Parsons graduate boasts of an impressive resume where she's utilized her fashion design degree at Fossil, Rocawear, Marc Jacobs, Coach and more. During her seven year career at Coach, she began using nail art as a form of therapy from a bad break up and thus began her successful side hustle. Her website, U Don't Need a Man, U Need a Manicure was a hit success and she began taking freelance projects alongside her day job. Through a number of trial and error in her career, she breaks down how she landed her coveted role at Nike and balances her two careers today.

    Beyond her work, she stresses the importance of self-reflection and being able to "ask ourselves the hard questions", the value of finding a job that nourishes creativity and the often necessity to start over and take risks. 

    As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

    For more info: https://hypebeast.com/2020/2/jessica-washick-interview-business-of-hype-episode-66

    Jessica Washick's Website: https://uneedamanicure.tumblr.com/

    Jessica Washick's Instagram: https://www.instagram.com/jessicawashick/?hl=en




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 1 hr 25 min
    Mister Cartoon

    Mister Cartoon

    Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to car culture, soul music and graffiti. 

    His work has had an impenetrable mark through multiple generations, defining the rich Chicano and lowrider culture of Los Angeles. He's been a professional since high school, claiming success prior the existence of the internet, cellphone and social media. For Mister Cartoon, gigs relied on the word of mouth and the close-knit community of Los Angeles that he grew up in. 

    While street art and streetwear were popular in the East Coast, artists like Mister Cartoon help place the West Coast on everyone's radar. His tattooing immortalized the popularity of fine-line tattoo and his murals made the Old English font emblematic of Los Angeles. He's had numerous sneaker and clothing collaborations, being one of the forerunners of artists chosen for a Nike collab. In this episode, he breaks down his expansive career, shares immeasurable words of advice and discusses his future plans within animation.

    As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

    For more info: https://hypebeast.com/2020/2/mister-cartoon-interview-business-of-hype-jeffstaple-episode-65-tattoo-graffiti-sneakers-artist

    Mister Cartoon Instagram: https://www.instagram.com/misterctoons/

    Mister Cartoon's website: http://www.mistercartoon.com/






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    Support this podcast: https://anchor.fm/businessofhype/support

    • 1 hr 23 min
    Aurora James of Brother Vellies

    Aurora James of Brother Vellies

    The New York based designer, by way of Toronto, created her cult label Brother Vellies in 2013 after discovering her love for Veldskoen (known as vellies or “desert boots”) during a trip to Africa. Worn by numerous celebrities from Beyonce and Solange to Zendaya, Brother Vellies garnered a cult following, having won the CFDA Fashion Fund in 2015.

    Rather than a one-to-one model, Aurora created Brother Vellies in hopes to give jobs to local artisans in Africa by collaborating with their workshops to commission shoes and sell them back in the U.S. She emphasizes that America’s constant need for “fixing” overseas countries have caused a depletion of jobs in Africa—large donations being one of them.

    Brother Vellies has managed to create roughly 2,000 jobs overseas whilst maintaining an ethos of sustainable practices—utilizing vegetable tanned leathers, recycled tires and locally sourced materials from farmers worldwide. Six years into the business, Aurora still feels the brand has much more to go, despite their rampant success. Tune in as she later discusses the importance of making sacrifices as an entrepreneur, the common misconception of fashion and much more.

    As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

    For more info:  

    Brother Vellies Website: https://brothervellies.com/

    Brother Vellies Instagram: https://www.instagram.com/brothervellies/?hl=en

    Aurora James Instagram: https://www.instagram.com/aurorajames/?hl=en




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 1 hr

Customer Reviews

4.8 out of 5
551 Ratings

551 Ratings

TheOneWithTheGoldOnIt ,

Volume

Need it to be louder

Dexter Studios ,

Excellence in every aspect !

This podcast is like lecture hall for creatives ! Jeff you are a pure genius & i love how you arent afraid to pull it out of the guest with such grace ! “ nooo its for this podcast “ lol , thank you !

Amon Focus ,

Absolutely Incredible

If you’re working on your craft and or building your business then this show is necessary listening. Every episode has several applicable takeaways to add to your toolbox. Thank you Jeff.

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