15 episodes

The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society.

The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes.
Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool.

Through first-hand accounts from experts and professionals in the field, you’ll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.

Business of PR Nicole Jordan

    • Business
    • 5.0 • 8 Ratings

The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society.

The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes.
Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool.

Through first-hand accounts from experts and professionals in the field, you’ll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.

    014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads

    014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads

    The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of information is helpful, how to go about sharing it, and the ways it can be used to help them.

    In this episode, host Nicole Jordan provides 13 specific ways sales can engage with PR, the types of insights PR/Comms looks for, and why PR wants to know. This episode will help any sales person help their PR team to help them capture leads and meet goals.

    This show also speaks to PR and Comms who may not have had experience working sales, typically when working at an agency or consultant and provides tips on how to get a good process started and how to integrate that information to ongoing strategies.

    • 31 min
    013 - Bad Clients: How to Spot Them and What To Do With Them

    013 - Bad Clients: How to Spot Them and What To Do With Them

    Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.

    • 52 min
    012 - Lessons from the Trenches: Nine Takeaways for Nine Years in Business

    012 - Lessons from the Trenches: Nine Takeaways for Nine Years in Business

    In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways that include: Knowing what you want; Valuing your time; Building network and community; Not operating from a place of fear, and other tips that have been useful to Nicole and others she has counseled over the years.

    • 32 min
    011 - Covering Your Assets: Demystifying Business Insurance

    011 - Covering Your Assets: Demystifying Business Insurance

    Going in to business for yourself requires getting familiar with business operations. One area that causes a lot of confusion is business insurance. If you are a solo-preneur with a consultancy or even a two-person shop, what do you really need? How much should it cost? What is too much? What do you not need? There is a lot of conflicting information out there so Kevin Sullivan with Connor, Alexander and Sullivan Insurance Services sets us straight. His firm works with a number of 1099’s in small businesses and he's knowledgable about what it takes for you to cover your assets. Get your pens out. You’ll want to take notes for this one.

    • 58 min
    010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles

    010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles

    Money, money, money. Financial integrity and process is one of the top challenges freelancers and small business owners struggle with, many living in fear of taxes or an audit. There are good and bad ways to think about your business finances and how to structure and allocate your business to be on the best footing. In this episode Oona Rokyta, a PR pro turned CEO of Lance Bank, a "smart bank for freelancers”, covers common freelance finance fumbles and tips for how to think smart about your money, and how to set yourself up for success. You’ll also learn how Oona’s background in PR helped her start her own business, what personal experience led to the idea spark that’s become Lance, and entrepreneurial lessons through the process of building, not just a new company, but a new category of banking and finance catered to the freelance market.

    • 1 hr 13 min
    009 - Rise of Independent PR: Why Going Freelance is Big Business

    009 - Rise of Independent PR: Why Going Freelance is Big Business

    This Rise of Independent PR episode takes a look at the reasons behind the boom in freelance PR (and other associated trade specialities), what it means, what to know if jumping in, and the implications moving forward given the rise in remote work acceptance from businesses. Hear from host, Nicole Jordan, and guest, Andrea Holland, founder of DialedPR.com and RemotePRJobs.com as they share insights of personal experience and learned advice.

    • 1 hr 5 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Madeaux Mohr ,

Great podcast for a changing industry

I binged the first four episodes in one day. This is a great resource for independent PR folks and a great way to stay on top of the issues in a fast changing media landscape.

g_fox ,

Insightful!

This is such a smart podcast. Nicole is a leader in the industry and has such a wealth of information to share. I’ve learned a lot that I’ve been able to apply to my own business.

MsJennC ,

Tips embedded in each episode (and all will help your business or client)

Each topic is relevant in considering how to advance any business as PR and comms is a critical component to success. The tips Nicole and her guests give will be helpful to any level of a PR pro - from entry level to the C-suite can learn something.

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