99 episodes

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world.

Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

Business Of Social David Brickley

    • Business
    • 5.0 • 38 Ratings

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world.

Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

    The Media Industry Has Changed Forever!

    The Media Industry Has Changed Forever!

    In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven sports media brands!
     
    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

    • 33 min
    Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films

    Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films

    In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!

    • 38 min
    Marketing Nails & Fails: What We Can Learn From Them

    Marketing Nails & Fails: What We Can Learn From Them

    In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!
     
    P/N: This episode was recorded on February 5, 2024.

    • 31 min
    A Q&A Dive into Social Marketing’s Best-Kept Secrets!

    A Q&A Dive into Social Marketing’s Best-Kept Secrets!

    In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

    • 20 min
    Inside LA28's Marketing Strategy for the 2028 Olympics

    Inside LA28's Marketing Strategy for the 2028 Olympics

    In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!
     
    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

    • 50 min
    TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover

    TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover

    In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!
     
    P/N: This episode was recorded on September 15, 2023.

    • 15 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

Facqt Media ,

Marketing gem!

What is great about David is that you'll know that he's an expert in marketing and socials (from real-life experiences), got into a few episodes, and the content and format are great! I love how he leads meaningful conversations with her guests who bring so much experience to the table. Highly recommended!

LukasH7777 ,

Wealth of Knowledge for Marketers

David provides a massive amount of knowledge and amazing insights into marketing in a friendly, easily digestible format that’s fun to listen to and valuable for anybody interested in the field. Between that and the amazing guests that come on the show, this is an absolute must listen.

Austin Abhay ,

Must listen

Episodes are full of amazing guests and insights. If you’re in the world of social it’s a must listen!!!

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