79 episodes

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. Host David Brickley owns STN Digital, a digital marketing firm that focuses on digital monetization and original content.

Business Of Socia‪l‬ David Brickley

    • Management
    • 5.0 • 18 Ratings

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. Host David Brickley owns STN Digital, a digital marketing firm that focuses on digital monetization and original content.

    Secrets to Successful Influencer Strategies with Courtney Bagby

    Secrets to Successful Influencer Strategies with Courtney Bagby

    David is joined by Courtney Bagby, CEO of Little Red Management, to discuss all things influencer marketing.
    Short term deals or long term deals?
    How important are authenticity and consistency?
    Locating the right influencer for your target demo?
    1 Large influencer or 10 small ones, whats the better strategy?
    Courtney answers the above questions and gives her thoughts on the space and what brands can do to be more successful on a consistent basis.
    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN
    is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com
    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 28 min
    How to Build Brand Longevity with Monica Rigali

    How to Build Brand Longevity with Monica Rigali

    Monica Rigali, Global Head of Marketing and E-commerce, at JanSport and Eagle Creek joined the Business of Social to talk about the fundamentals of marketing and how she balances the task of marketing to two different demos on a daily basis. Monica gives advice on building brand loyalty and trust, and the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their lives."
    --
    FOLLOW THE GUEST: Monica Rigali
    LinkedIn: https://www.linkedin.com/in/monicarigali/
    Twitter: https://twitter.com/storyteller262

    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YT: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com
    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 50 min
    Superbowl Ads, Elon Musk on Clubhouse, GameStonks and the Future of Live Events

    Superbowl Ads, Elon Musk on Clubhouse, GameStonks and the Future of Live Events

    David and Producer Will discuss how the"Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the gamestop and reddit news, Elon musk's Clubhouse debut and how virtual and live events will continue to evolve.
    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    IG: https://www.instagram.com/davidjbrick...
    YT: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com
    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 29 min
    How Brands Should be Utilizing Reddit with Ash Dunn

    How Brands Should be Utilizing Reddit with Ash Dunn

    A Master Class of all things Reddit with their Brand Strategy Lead, Ash Dunn.
    How should brands take advantage of the platform?
    What are the Do's and Don'ts?
    What ways have you seen brands succeed and/or fail to get involved on Reddit?
    How to get started?
    Ash answers all of those questions and provides incredible insight into all things reddit, marketing, social strategy and more on this episode.

    • 1 hr
    Advice From 25 of the Best Marketing Minds!

    Advice From 25 of the Best Marketing Minds!

    2020 Wrap Up!

    In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode.

    We look through each guest's best piece of advice and then do a quick dive into all 25 clips. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one.

    The guest list and brands featured are some of the biggest and most well respected in the industry: Anmol Malhotra - Head of Sports Partnerships @ Snapchat Michael Bucklin - VP of Digital Content @ FOX Sports Dave Feldman - VP,  Social Media @ NFL Blake Lawrence - Co-Founder/CEO @ Opendorse Ryan Wallman - Creative Director/Head of Copy @ Wellmark Lindsey Scheftic - VP Marketing @ Skyrocket Toys Aaron Keith - Founder and CEO @ Buildify Systems Bonnie Bernstein - Sports Journalist and Founder @ Walk Swiftly Productions Nate Checketts - CEO @ Rhone Hilary Hartley - President, North America @ Victorinox Swiss Army  Steve Lesnard - CMO/Global VP, Product Creation @ The North Face Don Lane - VP @ Truly Brand Mike Manzo - COO @ Jersey Mikes Nicole Portwood - VP, Marketing @ PepsiCo Luiz Barros - Global VP, Data and Media @ AB-Inbev Sean Robertson - Director of Partnerships @ Dish Media Nick Woodhouse - President/CMO, Authentic Brands Group Tatiana Holifield - Head of Brand Social - Hulu Jessica Lane - Co-Founder/Digital + Mktg, Pop’N Creative Lori Hall - Co-Founder & Head of Creative at Pop’N Creative Mike Dalton - VP, Global Marketing @ Unikrn  Shane Bierwith - EVP, Global Marketing @ Maximum Games Ray Kallmeyer - CEO @ Enklu Hannah Beal - VP Brand Marketing @ Ouai Erin Dwyer - VP, Digital @ Ouai Karin Kildow - Director of Content Strategy @ Uninterrupted Lindsey Vonn - Olympic Gold Medalist Rachel Porges - CMO and Advisor

    • 1 hr 10 min
    How 2020 Has Changed Society and Marketing Forever - PANEL

    How 2020 Has Changed Society and Marketing Forever - PANEL

    From your grandparents learning how and what zoom is for digital happy hours, to restaurants going to only delivery only, the world changed on a dime and brands/restaurants/corporations all had to make adjustments on the fly.
    Do we need to send employees on long distance flights + hotels for meetings now that Zoom is normalized? Do we need to pay millions of dollars in rent for expensive NYC offices? Taking a look at how the population was educated at scale and how the marketing world is forever changed.
    Featuring: Join Lori Hall - Co-Founder & Head of Creative, Pop'N Creative and Nicole Portwood VP Marketing Mountain Dew, PepsiCo.

    • 37 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

AIRSMITH27 ,

This is a game changer

If you’re in the world of social and you’re not listening to this pod... you need to be!

QueenofAds ,

Always Gets Me Thinking

5 out of 5 - great insights and always interesting commentary. Definitely worth a listen

84Cavs ,

So, so, so worth it

If you're working in social media, or for any business really, I strongly suggest listening/subscribing to David Brickley's 'Business of Social' pod. David is not only an intelligent host who knows a ton about the social media landscape, but he's also a great interviewer who allows his guests to give thorough and helpful insights into what's working–and not working—in social media.

As someone who works as a social media producer and content director, this podcast has become a must-listen, not only for the information, but for the introductions to so many talented people working on social.

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