234 episodes

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Business of Story Park Howell, Trusted Brand Story Strategist

    • Business

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

    #233: Can You Recession-Proof Your Brand Story?

    #233: Can You Recession-Proof Your Brand Story?

    Jonathan Slain, Founder, and CEO of Recession.com and author of Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns, shares how to recession-proof your business and brand story in preparation for the next big downturn, which may be closer than you think.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 1 min
    #232: Peanut Butter and the Power of a Purposeful Brand Story

    #232: Peanut Butter and the Power of a Purposeful Brand Story

    Jeff Malkoon, founder of Peanut Butter Americano, demonstrates how a purpose-driven brand story creates meaning for and elevates the value of a commoditized item like peanut butter into a product that makes an important impact on the world. 
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 58 min
    #231: How to Tell a Purpose-Driven Brand Story That Works

    #231: How to Tell a Purpose-Driven Brand Story That Works

    Raphael Bemporad, a founding partner of BBMG, a brand and social innovation consultancy driving business growth for positive impact in the world, shares how leading purpose-driven brands are telling their stories.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 13 min
    #230: How to Use Brand Storytelling to Ignite Your Startup

    #230: How to Use Brand Storytelling to Ignite Your Startup

    Sonny Patel, founder of Insurmi, an AI-based engagement platform that top-tier global carriers use to simplifying the buying process, shares how to use storytelling to get your startup funded and spur its growth.
     
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 57 min
    #229: How to Tell Powerful Brand Stories With Video

    #229: How to Tell Powerful Brand Stories With Video

    Jude Charles is a story-driven filmmaker, brand strategist and speaker. He details how you can use his Dramatic Demonstration of Proof™ process to create your purpose-driven brand story that turns inspired prospects into loving customers.
     
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 12 min
    #228: How to Use Visuals to Amplify Your Storytelling

    #228: How to Use Visuals to Amplify Your Storytelling

    Matthew Pierce, Learning & Video Ambassador from TechSmith, the global leader in screen recording and capture software, leads the TechSmith Academy and Camtasia Certification programs and explores how to use images and videos to make your tutorials powerful training vehicles for your audiencs.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 4 min

Customer Reviews

Jude Charles ,

A Masterclass on Story

This podcast is a Masterclass on storytelling from multiple angles. Park Howell goes deep with every guest by having genuine conversations.

Plus you get to see storytelling in action through the stories that the guests share. Even if you listened to just 3 episodes, you get a really good understanding of how to strategically use storytelling for your business and your life.

DavisLovesPodcasts ,

Makes my morning runs go by so quickly

I've been listening to Park's podcasts the past 2 months from a recommendation of a friend.

I load one up before my runs in the morning each week and the time just goes by fast. I recommend Tommy Griffth's talk if you are looking for a place to start.

Looking forward to next week's Story Artist as always.

JRRavenscroft ,

Such an amazing find

Love listening to this podcast. Park always has such wonderful guests and this has given me a new appreciation for story telling.

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