100 episodes

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 144 Ratings

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

    #342: Is Your Origin Story Working for You?

    #342: Is Your Origin Story Working for You?

    Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure lifestyle magazine published by Red Bull, explores the importance of sharing your origin story to build your business. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

    • 50 min
    #341: How to Persuade a Judge and Jury Using the ABT

    #341: How to Persuade a Judge and Jury Using the ABT

    Doug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 51 min
    #340: How to Craft an Epic Personal Story Arc for the New Year

    #340: How to Craft an Epic Personal Story Arc for the New Year

    Joseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of “Every Day Excellence”, shares how to brighten your internal narrative to create a more epic story arc for 2022. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 48 min
    #339: The Power of Shared Experiences in Your Storytelling

    #339: The Power of Shared Experiences in Your Storytelling

    JJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audience to make your stories connect and convert prospects to customers. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
     

    • 35 min
    #338: How Great Leaders Use Intuition to Tell Their Stories

    #338: How Great Leaders Use Intuition to Tell Their Stories

    Dean Newlund, CEO of Mission Facilitators, Int’l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a greater impact with your business storytelling.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 40 min
    #337: How to Turn Turmoil Into Triumph With Your Story

    #337: How to Turn Turmoil Into Triumph With Your Story

    Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 45 min

Customer Reviews

4.9 out of 5
144 Ratings

144 Ratings

Michelle Gifford ,

Stop, drop, and listen!!!

I listen to a lot of podcasts and I love the Business of Story because it has helped me turn my story into my business super power.
🧡Michelle

jbscribe ,

The magical voodoo power of story

Just listened again to your episode with The Storytelling Animal author Jonathan Gottschall, and what a GEM.

(Who knew that at pushing 40 he wound up becoming a cage fighter on his quest to “get fired from academia”? HAHAHA! Also I agree it’s hilarious the cage fighting gym was across the way from the English Department.)

So many great nuggets in here—stories can smuggle information into our brain, from helpful info to … more nefarious.

Sharing your story is incredibly vulnerable but when it hits, OH SO GOOD.

And I love that concept of “narrative transportation” being like Never Land where we’re more open, and more open to change.

Above all, “if you’re really serious (about telling better stories, don’t read the business books … go read the creative writers, the best storytellers”

And: WRITE. THEM. DOWN!!!

Arlie K ,

My favorite story time!

If you’re currently a business owner, entrepreneur, or want to be one in the future than this podcast should be part of your weekly content diet - Park nails it every time! Super grateful for this outstanding resource.

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