380 episodes

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 146 Ratings

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

    #379: How to Humanize Your Hi-Tech Storytelling for Growth

    #379: How to Humanize Your Hi-Tech Storytelling for Growth

    Kari Nelson, Marketing Director, Construction Division, MEP, for Trimble, Inc., shares how to sell more technology by using proven storytelling structures to elevate your growth.
    Imnprove your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 44 min
    #378: How to Define Your Brand Niche Using the ABT

    #378: How to Define Your Brand Niche Using the ABT

    Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast.
    Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications is built upon. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 57 min
    #377: How Music Composers Use Story Structure to Captivate Listeners

    #377: How Music Composers Use Story Structure to Captivate Listeners

    Darius Holbert, an internationally acclaimed composer and creator of the soundtrack for Oh, The Places You’ll Go at Burning Man viral film, shares how composers use story structure to captivate their listeners.
    Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications are built upon. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 52 min
    #376: The Three Business Storytelling Habits You’ll Want to Break

    #376: The Three Business Storytelling Habits You’ll Want to Break

    Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need to break to make your business storytelling much more effective.
    Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

    • 1 hr 11 min
    #375: How to Make Your Own Luck With the Right Storytelling Formula

    #375: How to Make Your Own Luck With the Right Storytelling Formula

    Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell. 
    Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

    • 1 hr 2 min
    #374: How to Reframe Your Business Story to Increase Your Brand Equity

    #374: How to Reframe Your Business Story to Increase Your Brand Equity

    Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap.
    Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

    • 59 min

Customer Reviews

4.9 out of 5
146 Ratings

146 Ratings

Btguillen ,

Godsend!

Is it Godsent or Godsend? Either way, I feel blessed for being introduced to Park and his amazing knowledge and wisdom behind story. As a new-ish copywriter, this is golden. I am also diverse in what I offer and believe the ABT will really help to clarify the different things for my target audience (s). Thanks Park!

Facqt Media ,

Worth listening!

I love how concise and practical the contents are. Park's and his guests are great at providing strategies that definitely work! I like the authenticity and his honest approach in delivering his content. I've got so much insight into storytelling and it's impact in marketing. Such a good show!

Bvphelps ,

Versatile applications

I love listening to this podcast! I’m a full-time Broadcast-Video Production teacher with an event videography side business and I can use the lessons provided to market my program to students as well as my business. I also use the concepts to help teach my students the power of story for their projects and their own lives. Thank you for sharing and keep up the great work!

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