474 episodes

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 157 Ratings

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

    #473: Why Building Trust With Your Storytelling is the Best Medicine

    #473: Why Building Trust With Your Storytelling is the Best Medicine

    Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 45 min
    #472: What’s the Point in Telling Your Story?

    #472: What’s the Point in Telling Your Story?

    Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
     
    #StoryOn!
     
    ≈Park

    • 50 min
    #471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

    #471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

    Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 56 min
    #470: How to Make Your Complex Sales Simple by Exploding the View

    #470: How to Make Your Complex Sales Simple by Exploding the View

    Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 57 min
    #469: Story-Doing: How to Blow Away Your Customers with a Multi-Sensory Journey

    #469: Story-Doing: How to Blow Away Your Customers with a Multi-Sensory Journey

    Samantha Hardcastle, founder and creative director of The Storied Experience, shares how to create epic experiences that your customers will share with their friends and family.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr
    #468: How to Deliver More Powerful Testimonials Using Audio Storytelling

    #468: How to Deliver More Powerful Testimonials Using Audio Storytelling

    Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 51 min

Customer Reviews

4.9 out of 5
157 Ratings

157 Ratings

SKHardcastle ,

Fresh perspective

I love how Park brings on people with a variety of backgrounds to reveal the different ways story can be creatively expressed! Tuning in always results in new insights.

Ashley Stahl, Career Coach to ,

Incredible show

Park has been there and done that and knows so much about storytelling! What a much needed show for so many

ARPSorkin ,

Essential listening for business and government leaders

Park and his guests remind us that effective storytelling is the foundation for all human progress. You can always learn something new from this show on how to communicate better with everyone from clients, colleagues and employees to friends and relatives.

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