387 episodes

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 147 Ratings

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

    #386: How Storytelling Helps Immigrants Realize Their American Dream

    #386: How Storytelling Helps Immigrants Realize Their American Dream

    Luis Miguel, founder and CEO of Avantage, an international translation firm, and marketing manager Roxanne Addison share how they use storytelling to help immigrants realize their American Dream.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr 1 min
    #385: What You Can Learn From Your Mother About Business Storytelling

    #385: What You Can Learn From Your Mother About Business Storytelling

    Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 48 min
    #384: Aligning Your Organizational/Life Purpose With Storytelling

    #384: Aligning Your Organizational/Life Purpose With Storytelling

    Jeff Dudan, CEO of Homefront Brands and author of “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions”, shares how to Align your Organizational/Life Purpose and Values Through Storytelling.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 49 min
    #383: How to Measure the Emotional Impact of Your Business Storytelling

    #383: How to Measure the Emotional Impact of Your Business Storytelling

    Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure their impact.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 53 min
    #382: How to Use Failure as Fuel to Ignite Your Business Storytelling

    #382: How to Use Failure as Fuel to Ignite Your Business Storytelling

    Brandon Bornancin, author of Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life, is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 53 min
    #381: How to Scale Your Storytelling With Measurable Success Metrics

    #381: How to Scale Your Storytelling With Measurable Success Metrics

    Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 58 min

Customer Reviews

4.9 out of 5
147 Ratings

147 Ratings

Btguillen ,

Godsend!

Is it Godsent or Godsend? Either way, I feel blessed for being introduced to Park and his amazing knowledge and wisdom behind story. As a new-ish copywriter, this is golden. I am also diverse in what I offer and believe the ABT will really help to clarify the different things for my target audience (s). Thanks Park!

Facqt Media ,

Worth listening!

I love how concise and practical the contents are. Park's and his guests are great at providing strategies that definitely work! I like the authenticity and his honest approach in delivering his content. I've got so much insight into storytelling and it's impact in marketing. Such a good show!

Bvphelps ,

Versatile applications

I love listening to this podcast! I’m a full-time Broadcast-Video Production teacher with an event videography side business and I can use the lessons provided to market my program to students as well as my business. I also use the concepts to help teach my students the power of story for their projects and their own lives. Thank you for sharing and keep up the great work!

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