Business Principles: Marketing, Advertising, Branding, and Why Your Business Needs A Podcast The Megan James Show

Right now, as of 2019, there are 700,000 active podcasts and over 29 million podcast episodes! According to recent numbers from Apple, this number was at 550,000 and 18.5 million respectively just one year prior in 2018. This shows you how quickly podcasts are popping up and developing new episodes. If you’re afraid that your business won’t be able to find a niche in this ever growing market, think again! The five most common types of podcasts listened to right now are: society and culture, business, comedy, news and politics, and health. Fear not if your business doesn’t fit into these categories because there are hundreds of other categories out there that it will fit into!

The podcast movement is bigger and better than ever with people from a variety of backgrounds and cultures coming on the scene. Considering there are over 29 million podcast episodes out there right now, that's 29 million opportunities to get your brand into someone's living room, vehicle, or wherever it is they listen to podcasts. You can run a podcast channel yourself, hire someone to do it, or advertise on the podcast platform. Check out this episode for more information!