Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
Business Real Talk- Content Marketing & Sales Innovation Without the BS

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

  1. 6 DAYS AGO

    Ep 98: The Dark Truth behind the Catfish Effect Era in Business (and How People are Buying when Trust is Scarce)

    Have you ever been swayed by the flashy income claims of so-called "gurus"? You’re not alone. We’re in the 'Catfish Effect' era, where flashy promises from self-proclaimed gurus have triggered a trust recession, impacting ethical businesses everywhere. But what does this mean for ethical businesses and experts? How can you alleviate the scarcity of trust in buying, and speed up the buying process, In this episode of Business Real Talk, we’ll break down how you can thrive in this skeptical environment by leveraging the trust trifecta. Here’s what we cover: Understanding the 'Catfish Effect': Why deceptive marketing is on the rise and how it impacts consumer trust. Transparency as a Differentiator: Proven ways to build credibility and showcase your business as a reliable choice with transparent marketing practices. The 3 Levels of Trust: Learn how understanding the 3 levels of trust known as the Trust Trifecta can help you eliminate fear and create a streamlined and empowering buying process.  We’ll expose fake gurus and how to avoid the trap, and how to ensure your business practices help you rise to the top by going beyond selling dreams!   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    22 min
  2. OCT 30

    Ep 97: The 3 Marketing Strategies to Dominate Social Media and Stand Out in 15 Minutes a Day

    Tired of spending countless hours trying to “hack” social media or spend thousands of dollars on a marketing agency trying to master social media marketing to become a brand authority? Let me show you the 3 simple steps to dominating social media and standing out, so you create inbound demand in just 15 minutes a day! I’ll show you how to create a social media strategy that drives results (aka attract customers) while standing out online using the A.D.D Method. • Instant Authority: The simple strategy you can use to position yourself as the go-to solution on social media, regardless of how many followers you have.   •  Decision Content: Set up a content flow that keeps clients engaged and moving toward a ‘yes’ without you constantly having to pitch.   •  Distribution: There’s a difference between how you get in front of new people and how you nurture them, and your social media strategy needs to take both into account to drive results.   These are the simple and straightforward social media strategies that drive results and get you seen and paid! - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    15 min
  3. OCT 22

    Ep 96: How to Build an Iconic Brand for 2025 and Beyond

    Want to build an iconic brand that stands the test of time and resonates deeply with consumers? It’s not about chasing trends or flashy marketing tactics. The key lies in creating emotional connections, brand recall, and continuous innovation. In this episode of Business Real Talk, we uncover the three-step Easy Yes Method for building a brand that thrives in 2025 and beyond. I’ll walk you through how to embrace gaps in the market, create your own unique playing field, and focus on method over marketing. We’ll cover: Emotional Connection: Why fostering deep, emotional ties with your audience is the cornerstone of long-term success. Brand Recall & Innovation: How iconic brands like Nike, Apple, and Tesla continuously evolve while staying top-of-mind. The Easy Yes Method: A proven process to create innovative strategies that set you apart from the competition. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    19 min
  4. OCT 9

    Ep 95: Bingeable Sales Funnels to Get Leads to Sell Themselves

    Are you tired of exhausting live launches and ineffective sales calls that don’t convert leads into paying clients? I’m going to show you how to automate your sales process so that your leads naturally sell themselves—without the pressure of live interactions. In this episode, Nas Echeverria shares: The Easy Yes Method: Why creating an automated decision system is key to transforming cold leads into high-paying clients, while eliminating the need for constant live launches. High Intent Leads: How to attract leads who are already inclined to buy, saving you from wasting time on unqualified prospects. Bingeable Content Strategy: How to develop content that accelerates decision-making, making it easier for leads to say "yes" without hesitation. Innovative Methodologies for Increased Conversions: The process of developing new strategies that streamline your operations and boost client acquisition. Plus, you'll hear testimonials like Jessica’s, showing how these strategies can lead to higher conversions and simplified business processes. - EPISODES TO ALSO CHECK OUT:  Demand Creation: https://nextlevelupceo.com/demand-creation/ Selling Without Selling: https://nextlevelupceo.com/selling-without-selling/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27 min
  5. OCT 1

    Ep 94: Selling without Selling: How to Make People Buy From You without Being Salesy

    Is your marketing creating interest (opt-ins, leads, hands raised) but now you’re stuck in the friend zone where people are interested but not buying? I’m going to show you how to convert interest into clients by making people naturally want to buy from you WITHOUT being salesy. In this episode Nas Echeverria shares: • The key to taking control and leading conversations that keep you out of the friend zone and make saying yes feel natural   Reactive Validation: Why creating a reactive conversation process is a key phase in creating demand without wasting resources on selling the wrong thing Leading Conversations: How to take control and lead conversations that keep you out of the friend zone and make saying yes feel natural Undeniable Expertise Positioning: How to use these 3 points of positioning so your conversations move quickly and easily Incremental Trust Formula:  The proven formula for building incremental trust with your interested leads so you remove all hesitation with optimizing conversions - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    20 min
  6. SEP 30

    Ep 93: Demand Creation: The Proven Formula to Creating Desire in Marketing So People Are Talking to You

    Want more clients running TO you, ready to pay you without convincing, more marketing, or spending hours in the DM’s? In this episode, learn how to create consistent and predictable demand for your work,so you have a pipeline of leads who are ready to say yes. It all starts with the first phase of creating demand, which is creating desire in your marketing so people are talking to you. And that’s what we’re covering in today’s episode. In this Episode Nas Echeverria shares: • The 3 Phases of Demand and how to know which phase you’re in and what to focus on • How to create and sustain demand for your work (without always restarting) • The Proven, Step-by-Step formula for creating demand like Chick-Fil-A does - Check out the Sales Ascension Audit here: https://nextlevelupceo.thrivecart.com/sales-ascension-audit/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    26 min
  7. SEP 17

    Ep 92: What to do When Business is Slow to Turn Things Around FAST

    Looking for a strategy to navigate those inevitable slow seasons in your business? The answer isn’t in scrambling for quick fixes or panicking when sales dip. It’s about understanding the natural cycles of business and having a plan that keeps you steady and prepared. In this episode of Business Real Talk, we break down the reasons behind business slowdowns—whether they’re normal, seasonal, or situational—and share strategies to bounce back quickly. With over 13 years of experience and insights from thousands of business owners, I’ll guide you through: The Old Faithful Theory: A proven approach to bouncing back from slow seasons and creating strategies that are sustainable long term Financial Preparedness: How to leverage cash reserves and make data-driven decisions to navigate downturns. Cutting Costs & Streamlining: Identifying unnecessary expenses and building a sustainable, scalable business model that thrives long-term.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    34 min
  8. SEP 10

    Ep 91: Positioning Yourself as the Go-To Thought Leader without Years of Personal Branding

    Want to become a recognized and sought after thought leader without constantly chasing visibility? The key isn’t in building a massive following or creating loud content. It’s about developing innovative strategies that naturally command attention and create demand, without the need for years of effort or overwhelming tactics.   In this episode of Business Real Talk, we’re sharing the 3 key factors that position you as the go-to, sought after thought leader without the need for loud, flashy content or waiting years to establish credibility. Instead, we focus on innovative thinking, impactful communication, and crafting a methodology that leaves a lasting impression. I cover: The Real Path to Thought Leadership: How to build influence and authority without needing a massive following.   Debunking the Myths: Why you don’t need to chase trends or spend years creating content to be recognized as a thought leader.   Innovative Thinking & Communication: Practical strategies to showcase your expertise and create a deeper connection with your audience using Breakthrough Resonance.   Irreversible Shift:See how this proven formula makes you the memorable and distinguished thought leader people run to buy from. -   Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27 min
5
out of 5
5 Ratings

About

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

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