95 episodes

I help make it easy for bloggers and other content creators to self-publish nonfiction books that will help them build instant authority and credibility, establish them as thought leaders, and more.



Kunz shares with you lots of actionable information that you can apply to all aspects of your own book publishing - from writing, editorial, production, design, selling, and book marketing - AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

#selfpublishing

#bookmarketing

#nonfiction



Who Is My Podcast For?

My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.



Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular speciality. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But, a well written book can become an amazing and very powerful way to stand out from the crowd of “experts”.



What Is My Podcast About?

Creating, writing, marketing, and making money by self-publishing non-fiction. I share with my listeners lots of actionable information that they can apply to all aspects of their own non-fiction book publishing – from writing, editorial, production, design, selling, and book marketing – AND provide practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

The Business Of Self-Publishing Joseph C. Kunz, Jr.

    • Marketing
    • 5.0, 5 Ratings

I help make it easy for bloggers and other content creators to self-publish nonfiction books that will help them build instant authority and credibility, establish them as thought leaders, and more.



Kunz shares with you lots of actionable information that you can apply to all aspects of your own book publishing - from writing, editorial, production, design, selling, and book marketing - AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

#selfpublishing

#bookmarketing

#nonfiction



Who Is My Podcast For?

My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.



Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular speciality. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But, a well written book can become an amazing and very powerful way to stand out from the crowd of “experts”.



What Is My Podcast About?

Creating, writing, marketing, and making money by self-publishing non-fiction. I share with my listeners lots of actionable information that they can apply to all aspects of their own non-fiction book publishing – from writing, editorial, production, design, selling, and book marketing – AND provide practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

    How To Create A One Minute Book Promo Video in 4 Easy Steps

    How To Create A One Minute Book Promo Video in 4 Easy Steps

    Synopsis

    My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.



    What You Will Learn In This Post

    1. You will learn the 4 basic steps to create a simple book promo video for your own book.

    2. You will learn exactly how I do it for the books that my wife and I self-publish.

    3. You will learn which software I use, and where I post the completed video.

    Introduction

    My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. For my own sanity, I try to keep the process as simple as possible. My goal is to always to take a complicated process, make it as simple as possible, and still produce a quality product. And, with patience and practice, each time I produce one of these little videos, I’ll get a little bit better at it. And hopefully sell a few more books in the process.



    Here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos:

    Step # 1. Create a PowerPoint deck

    Step # 2. Export deck to .jpeg

    Step # 3. Import .jpeg’s to iMovie

    Step # 4. Convert iMovie to mp4

    Done.



    Here is a list of the software programs that I utilize to produce my promo videos:

    1. Microsoft PowerPoint for Mac, ver. 16

    2. Apple iMovie, ver. 10

    3. Adobe Illustrator 2020

    4. Adobe Photoshop 2020

    Software Notes:

    a. Microsoft PowerPoint I bought as a package of an entire suite of Microsoft products called Microsoft Office 365 Home, which has an annual fee to use.

    b. Apple iMovie is a free download from the Mac App Store.

    c. The Adobe programs are part of Adobe Creative Cloud which I pay a monthly fee to use.



    I upload my videos to the following websites:

    (For this book, it’s to my wife’s pages)

    Website # 1. My YouTube page

    Website # 2. My book’s webpage (on the book’s main page, and on the Media Kit page for that book)

    Website # 3. My Twitter page

    Website # 4. My Facebook page



    Here is a more detailed look at the steps that I follow to create my promo videos:

    Step # 1. Create slide presentation in PowerPoint

    The general rule for making PowerPoint slides is to keep them simple, short, and to the point.

    Step # 2. Add a .jpeg picture of your book’s cover, and your headshot

    Make sure they are clear, easy to see and read, high quality photos.

    Step # 3. Add text to each slide

    Again, don’t overdo it. Keep is simple, with lots of white space.

    Step # 4. Save as a PowerPoint presentation .pptx

    This will complete step 1.

    Step # 5. Export slides as .jpeg

    Save them in the same folder as the PowerPoint deck/presentation that you just made.

    “A successful and profitable non-fiction book promo video must be honest, sincere, short, simple, clean, easy to understand, see, and read, and not pushy or aggressive – a wise strategy to use in all of your book marketing.” a href="https://ctt.ac/XucP0" title="Thank you very much for sharing this. I really appreciate it.

    • 8 min
    Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

    Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

    This post was originally published on March 24, 2011, and updated on March 12, 2020.

    Synopsis

    Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books, and their covers.



    What You Will Learn In This Post

    1. You will learn the physical differences between a book that is considered strippable, and one that is not.

    2. You will learn why a particular book is considered strippable, or it isn’t.

    3. You will learn who is concerned and affected by these designations.

    Introduction

    Almost none of us that are involved with self-publishing will ever need to deal with books that are strippable or not. But, despite that fact, we still need to understand the book industry in its entirety. Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more successful at self-publishing.

    Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books, and their covers.

    Strippable Defined

    “Strippable” simply means that a book’s cover can be torn off, or stripped off, by the book retailer or distributor, and then sent back to the book publisher for a credit or refund. The publisher tells the book retailers and distributors which books that it will allow to be stripped, and which books cannot be stripped.

    “Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more successful at self-publishing.” (CLICK to tweet this quote)

    Each publisher has its own rules and guidelines about which books can be stripped. By stripping off the cover of a book, and sending the cover back to the publisher, without the body of the book, postage costs will be greatly reduced.

    Obviously, it’s much less costly to send back a bunch of book covers than it is to send back a box of full books. After the cover is stripped off the book, the rest of the remaining book is supposed to be destroyed.

    Non-Strippable Defined

    “Non-strippable” books are just the opposite of “strippable”. “Non-strippable” means that a book cannot be returned to the publisher for a credit or refund unless the book is complete, with the cover intact.

    Who Is Involved With, Concerned About, And Affected by, Stripping Books?

    Stripping books is something that self-publishers will probably never need to be involved with. Strippable and non-strippable books are something that the large publishers, book distributors, and retail bookstores are involved with.

    The large publishers are forced by the retailers and distributors to accept returns. Retailers feel that it’s too risky for them to put a book in their stores without having the option of sending the book back for a credit or refund.

    Distributors feel that it’s too risky for them to receive many thousands of copies of a book from a publisher without having the option of sending the books back for a credit or refund. The large publishers accept returns because they are dependent on the book retailers and distributors for their financial survival.

    As a small self-publisher, we generally don’t want, or shouldn’t want, our books in bookstores. Having your book displayed at a bookstore might be good for your ego, but not for your bank account. Once you get involved with self-publishing, you’ll learn very quickly that bookstores ...

    • 6 min
    10 Tips For Memorizing Information The Smart And Easy Way

    10 Tips For Memorizing Information The Smart And Easy Way

    Synopsis

    Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.



    What You Will Learn In This Post

    1. You’ll learn what memorization is and why it is important to learning.

    2. You’ll learn ten tips that will help you set up an easy to follow studying system.

    3. You’ll learn about mnemonics and how quickly you can create them.

    Introduction

    Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

    Learning a large, or difficult, or completely new subject, might seem overwhelming at first. We’ve all been there before. And most of us get through it ok. The trick is to just accept the fact that you need to get started as soon as possible, and that you must put in the study time necessary to learn the material.

    My wife Michele and I teach thousands of healthcare professionals each year. Most of them are expected to be able to quickly recall hundreds of essential dosages, formulas, and rules – all while under very stressful situations. We’ve learned that memorization is the fastest and most practical way to get our students started on their path to becoming great at their jobs.

    Memorization, along with schooling, self-study, continuing education classes, online training, on-the-job training, in-house classes, and mandatory certifications, all play a part at becoming very successful at almost anything.



    Here is a list of our favorite tips to memorize a topic and its essential facts:

    Tip # 1. Break The Material Down Into Smaller Parts

    Smaller bits of information will be much easier for your brain to hold onto. Make several lists. Work on memorizing these lists. Memorize a few facts, and then memorize a few more.

    Tip # 2. Study In Short Periods Over A Long Period Of Time

    Short burst of study, fifteen or thirty minutes at a time, are much better and more productive than sitting there and studying for sixty or ninety minutes. Whenever you are sitting somewhere, doctor’s waiting room for example, take out your study cards and read them. These short bursts of study periods can be very productive. Constantly doing this over many months is the surest way to get the information into your long-term memory.

    Tip # 3. Review The Material Frequently

    To get the new information from your short-term memory into your long-term memory you must review the material frequently. The more difficult the topic, and the less previous knowledge you have for a topic, the more frequently you must review the material. Some nights you should do a full study session of a subject. On the other nights you can do a quick review. But always try to touch upon that particular subject at least once every twenty-four hours.

    Tip # 4. Do Not Cram

    Cramming is usually useless. Learning a new or difficult topic takes time. Days, weeks, months, and years, not minutes. It takes a lot of time to process information properly.

    Tip # 5. Use Mnemonic Devices And Catchy Puns And Phrases

    Mnemonics are a great memory device to help you memorize difficult information. Here is one I created to remember the stages of shock: “Not His lucky CHARMS”. Neurogenic, Hemorrhagic, Cardiogenic, Hypovolemic, Anaphylactic, Respiratory, Metabolic, Septic. Mnemonics can easily be created from a phrase, rhyme,

    • 8 min
    The Importance of Sincerity When Writing Non-Fiction

    The Importance of Sincerity When Writing Non-Fiction

    Synopsis

    Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to display sincerity with their words. Readers can sense this, and will reward writers that they trust by following them, reading their articles, and buying their books. Here is short discussion on the importance of writing with sincerity.



    What You Will Learn In This Post

    1. You’ll learn why sincerity is important to non-fiction writing.

    2. You’ll learn how to define and understand sincerity.

    3. You’ll learn about the important connection between sincerity and tone in your writing.

    Introduction

    Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to display sincerity with their words. Sincerity, honesty, and respect for the subject matter and for the reader, is essential in order build up a tribe of followers, readers, and buyers.



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    One of the main ways non-fiction writers display sincerity is by being transparent, straight-forward, and honest with their readers. Readers can very quickly sense this, and will reward writers that they trust by following them, reading their articles, and buying their books.

    Your writing voice, and the connection you make with your reader, is heavily influenced by your sincerity for the subject matter, your sincerity in your desire to help the reader, and the tone that you use when you write.

    Here are three terms that you must understand in order to write with sincerity:

    Term # 1. Writing voice: this refers to when your writing reflects your personality – your individual characteristics – your readers start to understand and connect with you on an emotional level. The tone that you use in your writing helps to reveal to your readers how you feel about the topic you are writing about.

    Term # 2. Sincerity: this means having no pretense, deceit, or hypocrisy. Being honest, genuine, truthful, open, transparent, and candid, for example. Sincerity should never be faked or feigned, because in order for your readers to believe what you’re writing about, they must truly believe that you’re being honest with them.

    “Sincerity is one of the fundamental building blocks to developing trust between you the writer, and your readers.” (CLICK to tweet this quote)

    In order to write with sincerity, you must first have respect for yourself, then respect for the subject matter, and more importantly, the reader. Readers, especially today, can detect phoney-baloney (aka: hypocrisy – sorry I couldn’t resist – I’ve never written that word in sentence, and it’s such a fun word) a mile away. Once you lose the reader’s respect, they’ll never come back to you to read your articles, or buy your books, ever again.

    Term # 3. Tone: this refers to your attitude, such as formal, informal, ironic, serious, sophisticated, comedic, sarcastic, sad, dark, or cheerful, for example. Tone reflects your attitude toward your subject matter, AND your attitude toward the reader,

    • 4 min
    The Top Reasons Non-Fiction Books Do NOT Achieve Success

    The Top Reasons Non-Fiction Books Do NOT Achieve Success

    Synopsis

    Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.



    What You Will Learn In This Post

    1. You’ll learn what steps you can take to fix your book and improve its sales.

    2. You’ll learn how to start to define what success means for you and your book.

    3. You’ll learn how and why introspective thinking about your book is essential to its success.

    Introduction

    Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success.

    Take A Hard Look At Yourself And Your Book

    If your book isn’t selling any copies, or selling very few in comparison to other books in its sales category, there are several powerful and practical changes you can make to help improve your sales. But, they all involve some serious introspective thinking about your book, and will involve some hard work on your part.

    The Fix Is Within Reach

    The list of reasons given here will help you to re-evaluate your book, and everything you are doing to sell it. This list covers the most common reasons a non-fiction book isn’t selling or gaining any traction with an audience.



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    How Do I Define Success?

    We all have our own way to define success in general. Plus, we can have a personal definition of financial success, and one for personal success, and one for business success, etc. And each one will be a little different. But, I believe that most of us that write non-fiction books are trying to achieve two main, fundamental, overarching, basic goals:

    Goal # 1. Financial Return

    Some amount of financial return for the hard work we put into creating and publishing our books; and,

    Goal # 2. Critical Acclaim

    Critical acclaim for ourselves and for our books, from our peers, co-workers, readers, family, customers, clients, etc.

    The Top Reasons Non-Fiction Books Do NOT Achieve Success

    Reason # 1: No market need: Is there an actual need for the information in your book? Is there an actual audience that can benefit from your book? If not, you will not sell any books.

    Reason # 2: Weak solutions/value: What special insights do you have that can help others find real solutions to their questions and problems? Standard cookie-cutter solutions won’t help you sell more books.

    Reason # 3: Unattractive cover: A cover that looks unprofessional, amateurish, and unthoughtful, will turn-off book buyers. They will lose respect for you even before they open your book. For most books, and most people, the cover is the one thing that should not be skimped on.

    Reason # 4: Written for wrong audience: You must understand who your audience is before you write your book. If you don’t, your book will be confusing to read, help no one in particular, and sales will suffer.

    “With some honest assessment of your book,

    • 10 min
    3 Easy Steps To Adding A “Share Box” To Your Infographic

    3 Easy Steps To Adding A “Share Box” To Your Infographic

    This post was originally published on July 3, 2017, and updated on December 12, 2019.

    Synopsis

    By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.



    What You Will Learn In This Post

    1. You’ll learn an easy and fast way to add a “share box” to your infographic.

    2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.

    3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger.

    Introduction

    Infographics are a visually compelling way to grab a reader’s attention. They can very quickly help you communicate information in an easy to digest format. And, by adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network.

    We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. This share box contains an “html embed code” that other bloggers can copy and paste into their own blog. This will make your infographic appear on their blog, and it also gives your blog a backlink.

    Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics:



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    STEP # 1. Create Your Infographic

    I typically create my blog post first. Then I design an infographic that can explain the information in my blog post in a simple, fun, and easy to understand format. I try to keep it visually appealing by using colors, fonts, and images that will catch the reader’s eyes. I use Adobe Illustrator CC, and then convert the finished Illustrator file into a jpg. Then I simply upload that image to my WordPress media folder.

    STEP # 2. Place Infographic Into Your Blog Post

    I then find a place within my post to place the image, such as between major sections or between paragraphs. Then I click the “Add Media” button, and then choose the appropriate image from my blog’s media folder. You must do this from within the “text editing” page, NOT the “visual editing” page.

    “By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network.” (CLICK to tweet this quote)

    STEP # 3. Add A “Share This Image Box” Under The Infographic

    Start by using an “embed code generator” that will help you create your share box. The best one I’ve been able to find so far is by Siege Media. I didn’t have much luck finding a WordPress plugin that I liked, or that would do what I wanted it to do for me. But this one by Siege Media fit my needs perfectly. All of the fill-in boxes are self-explanatory.

    THE VIEW OF THE HTML ON MY BLOG:

    Here is what the final html code looks like on my blog post’s text editing page:
    ...

    • 5 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Tiredmedsudent ,

Great podcast for future publishers!!

Really great, easy to listen to, and very helpful. Will be using Joe's podcasts to help me get my self-publishing career started.

New author Eric ,

Very informative

I enjoyed listening to Joe's podcasts. I learned some interesting new things to help me get published. I am looking forward to listening more. Thank you.

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