216 episodes

Top 14 content marketer Christoph Trappe and his guests share tips and thoughts on how to tell better stories to drive results. Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Jennifer Radke
... and many more.

Check his blog at http://authenticstorytelling.net

Business Storytelling Podcast Christoph Trappe

    • Marketing
    • 4.9 • 26 Ratings

Top 14 content marketer Christoph Trappe and his guests share tips and thoughts on how to tell better stories to drive results. Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Jennifer Radke
... and many more.

Check his blog at http://authenticstorytelling.net

    🎥 216: How to integrate video storytelling easily into your marketing!

    🎥 216: How to integrate video storytelling easily into your marketing!

    On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine.com/, and Dean Barta, of https://lnkd.in/ebuCmZN. We are discussing ways to use video storytelling in an easy way.

    You can also listen to Dean on the Tech Talk for Accountants Show podcast here: https://lnkd.in/e7W_jJU

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    • 41 min
    215: Radio replay: Do this with your LinkedIn profile to find a job

    215: Radio replay: Do this with your LinkedIn profile to find a job

    WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/

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    • 5 min
    🎙214: Podcast SEO: How podcasts help you rank in search

    🎙214: Podcast SEO: How podcasts help you rank in search

    Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that can help our brands rise to the top in search. Let’s dive in. Related article: http://authenticstorytelling.net/podcast-seo


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    • 12 min
    📧 213: Email marketing design: How designed or plain should my emails be?

    📧 213: Email marketing design: How designed or plain should my emails be?

    Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.

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    • 35 min
    📚 🤗 212: How can brands get irrational loyalty from customers (feat. Deb Gabor)

    📚 🤗 212: How can brands get irrational loyalty from customers (feat. Deb Gabor)

    Deb is the author of "Irrational Loyalty," which you can order here: http://ctrappe.online/deb. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a brand in turbulent times, which 2020 certainly has been.
    More podcast episodes: http://ctrappe.online/podcast
    2020 1-star review shirt: http://ctrappe.online/shirt

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    • 36 min
    🍿👩‍💻 211: Why you should care about a good content experience to drive business results

    🍿👩‍💻 211: Why you should care about a good content experience to drive business results

    Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.online/podcast

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    • 33 min

Customer Reviews

4.9 out of 5
26 Ratings

26 Ratings

Jeeks5389 ,

Great to listen and learn

A good mix of guests and topics. Breezy conversational that is relatable and educational.

Daw-some ,

Thoughtful and Thought Provoking

Christoph does a fabulous job of curating subject matter experts, but ensures his podcast is both relatable and educational. I learn something new with each episode and, yet, feel as though I’m part of the conversation. A must-have for marketing and communication experts today!

cmcphillips ,

Great podcast!

My ideal length for a podcast - 30ish minutes. Get in, have a great conversation, get on with my day! I appreciate the topics - both strategic as well as tactical. I've known Christoph for a long time and always learn something new when I listen to him.

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