Busy Blooming with Tess Barclay

Tess Barclay
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  • ENTREPRENEURSHIP
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Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation! 

  1. 4D AGO

    The truth is..growing on social media is really deep & no one is talking about it.

    It's time for WORK!! Today we're getting deep about content creation and social media and all the emotion, spirals, doubting, overthinking and messy middle that comes with it. Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content! Today we're clocking-in to our meeting diving into why social media is so hard & a little reset routine I do when I'm absolutely ✨spiralling✨ and then (as always) going through content ideas, trends & platform updates of everything that needs to come across your desk - and we're trying something new for after-hours! Let's CLOCK-IN!! 🎧 LISTEN ON THE PODCAST: Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767 📥 SPONSOR: Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay ⏱️ CHAPTERS & TIME STAMPS: 00:00 Intro4:06 The problem with social media advice8:45 Why content is so deep & the messy middle10:53 What I've been feeling lately (content crash-out)17:30 5 step process to reset from a content spiral25:44 Content ideas & trends for the week!30:54 Instagram CEO drops new video on Instagramgrowth tips32:30 After hours advice Q&A! Cringe, brand deal secrets & growth strategy 🔗 LINKS: Join Busy Blooming HQ: https://www.busyblooming.ca/hqDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US: Busy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop #contentcreation #socialmediatips #mindset

    42 min

  2. OCT 27

    What you're going to post when you have no content ideas on Instagram & TikTok (& you're busy)

    Welcome to WORK! Today I'm giving you 5 content ideas that you can re-use FOREVER on Instagram & TikTok so you never run out of ideas - and of course giving you everything that needs to come across your desk! ⸻ 🎧 LISTEN ON THE PODCAST• Apple: https://apple.co/3OsCVEK• Spotify: http://bit.ly/3CHpmPo• Anywhere else: https://pod.link/1565886767 ⸻ 📥 SPONSORED BY BITLYReady to stop guessing and start growing? Turn your links into assets for your business with Bitly's powerful platform for link shortening and analytics.▸ Get started here: https://tess.fyi/youtube ⸻ ⏱️ CHAPTERS ✨ MEETING03:20 - 3 questions you need to answer first06:40 - 5 content ideas for IG & TT (+ hooks!) ✨ WHAT NEEDS TO COME ACROSS YOUR DESK18:36 - What's trending & content ideas for the week25:44 - Jake Paul is behind the Sora AI memes28:37 - Instagram gets cancelled for new feature31:05 - YouTube launches desktop communities ✨ AFTER HOURS32:44 - My messy content creation routine lately ⸻ 🔗 LINKS & RESOURCES• Descript: https://get.descript.com/tess• ClickUp: https://try.web.clickup.com/tess• Riverside: https://riverside.fm/?via=tess-barclay• Rella: https://getrella.com/?via=busyblooming• My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 ⸻ 📌 FOLLOW & SHOP• Busy Blooming IG: https://www.instagram.com/busybloomingg/• Tess IG: https://www.instagram.com/tessbarclay/• TikTok: https://www.tiktok.com/@tess.barclay• Shop templates, merch & more: https://www.busyblooming.ca/shop

    43 min

  3. OCT 14

    Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same)

    Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!⏱️ CHAPTERS & TIME STAMPS 00:00 Intro4:50 Influencer vs. content creator: The "spotlight" difference10:11 The content strategy difference & end goals 12:35 Lifestyle influencers 14:13 Yes, there are random creators lol15:35 Sharing personal life vs. personality 17:25 Content ideas & trends!23:01 Instagram rings 25:34 AI content, Meta AI so & Jake Paul AICheck out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay

    31 min

  4. SEP 29

    The money of content creation: 3 mindsets that are getting in your way to be a full-time influencer

    It's time to CLOCK-IN!! Today we're talking about making money from social media & turning it into your full-time job as a content creator/influencer! In this episode, we're unpacking the 3 mindsets that get in the way that I've seen in my journey and in the 600+ content creator calls I've seen over the years - I'm so excited to unpack, let's go to WORK!! Check-out Hostinger to build your custom link in bio: https://hostinger.com/tess (Use code: TESS for 10% off!) CHAPTERS & TIME STAMPS 00:00 Intro4:04 The different ways you can make money 7:56 Mistake #1: Obsessing over your passions11:43 Mistake #2: Prioritizing what you "feel like" doing13:01 Mistake #3: Thinking like a creator vs. entrepreneur 17:25 Content ideas for your TikTok & Instagram this week 23:11 Instagram updates: Horizontal video trend & new algorithm 26:49 Getting comfortable feeling messy as a creator33:07 My new Instagram strategy for this month (personal brand vs. BB)#contentcreation #contentcreator #socialmediatips

    37 min

  5. SEP 23

    ChatGPT is replacing influencers by 2026 if they don't re-brand: Content ideas & what's trending

    It's time to CLOCK-IN! Today we're going to work at the Busy Blooming office and unpacking for the week: How to AI/ChatGPT-proof your content strategy, 4 content trends & ideas for your calendar this week, new YouTube platform updates, TikTok ban update/resolution & more! The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! Get started today! https://skl.sh/tessbarclay09251 CHAPTERS & TIME STAMPS 00:00 Intro4:51 How to ChatGPT-proof your content strategy 14:24 Content trends & ideas 21:25 YouTube launched title testing & communities 24:40 Instagram removing highlights 26:14 TikTok ban resolution27:34 After-hours: Ending Summer 2025 season

    33 min

  6. SEP 15

    Start creating for what's missing on social media: Content ideas, what's working & TikTok ban update

    It's time to CLOCK-IN!! Today we're unpacking everything that needs to come across your desk this week in the world of social media including the TikTok ban happening this week, content trends & ideas for your content calendar, the mindset you need this week in your content strategy, a mini pop-culture chat about the trending new bachelorette & MORE!! SPONSOR Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay CHAPTERS & TIME STAMPS 00:00 Intro 3:16 Meeting: Content strategy this week 7:25 Content trends & ideas this week 16:30 Content idea for last week of Summer 18:17 TikTok ban update 19:56 New TikTok features that launched 24:14 New YouTube collab feature 27:16 Mini mental health chat 30:09 Trending: Taylor Frankie Paul Bachelorette #contentcreation #socialmedia #contentideas

    32 min

  7. SEP 9

    Fall 2025 is the great-lock in for content creation: What's working, trending & content ideas

    HAPPY MONDAY! It's time to CLOCK-IN!! Today we're going to be unpacking what's trending this week on Instagram & TikTok, new Instagram features, TikTok ban update, what's new on YouTube, content & trend ideas for the week & MORE! I'm so excited to be back at work with you! We're also going to be discussing that it is your WINNING SEASON on social media! ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro2:24 How Fall 2025 is your winning season 7:12 Content idea & trends for the week18:38 What's new on Instagram 21:27 YouTube news & updates 24:08 TikTok ban update & what's working 26:12 After hours: Short form summer recap & HQ 🔗 LINKSDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarcl...📌 FOLLOW USBusy Blooming IG →   / busybloomingg  Tess IG →   / tessbarclay  TikTok →   / tess.barclay  🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop #socialmedia #contentcreation #socialmediatips

    31 min

  8. JUL 25

    You need to GET IT TOGETHER so content creation can become your full-time job in 2025 & here's how..

    It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's seat & more! 🎉 📥 SPONSOR Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 30% off annual plans or 30% off 3 months 💙) ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro 03:21 You're Not The Exception to The Rule 06:06 You Are The CEO, Not An Employee07:23 The biggest way you're setting yourself up to fail11:52 Aim for 80% and Messy Consistency 14:55 The 3-Step Simple Content Planning Structure 17:07 Treat Everything in Seasons and Projects 18:35 Grounding in Your Direction and Your Brand 21:44 Deleting Social Media on The Weekends 24:04 After hours: Short-form Summer Re-brand Update 🔗 LINKS Storyblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F #contentcreation #socialmedia #contentcreatortips

    30 min
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4.8
out of 5
53 Ratings

About

Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation! 

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