13 episodes

The BYOBrand Podcast is the Creative Incubator and Branding Launchpad where Brazen Entrepreneurs Turn Businesses into Brands and Brands into ICONS! Straight-Up, Blunt, + Oddly Refreshing, Host & Branding Badass, Hannah Ellaham, spreads the good gospel every business needs, but what only industry giants and Branders know. In an age where Brands reign supreme, small businesses can not only compete, but dominate on the same free platforms. The difference between Big Brands and your business is this knowledge. So, Tune-In and Turn Up The Virtual Soapbox each week for an earbud full that will get your business rolling and help you Build Your Own Brand, So You Can Bring It Too! https://www.byobrandpodcast.com

BYOBrand Podcast Hannah Ellaham

    • Business
    • 5.0 • 5 Ratings

The BYOBrand Podcast is the Creative Incubator and Branding Launchpad where Brazen Entrepreneurs Turn Businesses into Brands and Brands into ICONS! Straight-Up, Blunt, + Oddly Refreshing, Host & Branding Badass, Hannah Ellaham, spreads the good gospel every business needs, but what only industry giants and Branders know. In an age where Brands reign supreme, small businesses can not only compete, but dominate on the same free platforms. The difference between Big Brands and your business is this knowledge. So, Tune-In and Turn Up The Virtual Soapbox each week for an earbud full that will get your business rolling and help you Build Your Own Brand, So You Can Bring It Too! https://www.byobrandpodcast.com

    Pt. III Growing Your Brand In The First 10-Years

    Pt. III Growing Your Brand In The First 10-Years

    Season One Ends With A Bang  -Taking Us Down Nostalgia Lane For A Glimpse Into How Industry Giants transition their Brands over the years to stay the relevant with their Target Audience + every one that follows.

    Trust me - BIG Brands don't just wind up 10-years later in the land of "All Is Well!!" 
    They PLAN To Be There!

    And THIS is the rough Brand plan they use to guarantee that 10-years later; they're still at the top of the game. 

    Turn IT UP + Get Ready To Go Where Only Branders and Marketers have gone before. 
    I'll see you on the other side. 

    Catch Up On The Social Playground >>>
    FB : http://facebook.com/byobrandpodcast
    IG : byobrand.podcast

    Get ALL The Episodes >>>
    https://byobrandpodcast.com

    Show Notes For This Episode >>>
    https://byobrandpodcast.com/brand-checklist

    • 27 min
    PT. II - How To Develop A Brand : The 10-Year Step-By-Step List

    PT. II - How To Develop A Brand : The 10-Year Step-By-Step List

    Picking Up Where Part I Left Off,  We're Busting Into Years (2 -6) Of The Branding Process.
    Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star.

    Branding Your Company Is A CONTINUAL Pursuit!
    Your Logo  may be the reason people walk in the doors, but it's definitely NOT going to be the thing keeping them there.

    THIS. STUFF. WILL.

    From my Brander Brain To Yours - Take This Knowledge Into The World + BREAK Some Glass Ceilings!

    TUNE-IN + TURN UP Part II of our In A Perfect World Branding Series

    Catch Up On The Social Playground >>>
    FB : http://facebook.com/byobrandpodcast
    IG : byobrand.podcast

    Get ALL The Episodes >>>
    https://byobrandpodcast.com

    Show Notes For This Episode >>>
    https://byobrandpodcast.com/brand-checklist

    • 24 min
    Pt. I - How To Develop A Brand : The 10-Year Step-By-Step List

    Pt. I - How To Develop A Brand : The 10-Year Step-By-Step List

    You Have To KNOW The Rules Before You Can Break Them.
    Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There.
    Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!

    Branding is like that.  And so is this episode! 
    In A Perfect World...
    Your Brander would advise you to do certain things. In real-life, you look it up online and fall into the pits of cyberspace rants by some hack. 

    Considering you already have an occupation as the boss, Branding your own company can feel less like the cherry on top and more like the hair that broke the camel’s back. 
    I have a “In A Perfect World Scenario” Branding Edition. 
    Brand enough companies and you fantasize about what you would do the day a client hand’s creative liberty over on a silver platter. 
    Today, I’m going to dish it up and serve you a Year By Year Checklist of how to Brand Your Business in the first 10 years. So, that YOU too can break some rules, glass ceilings and make some serious noise on the web.

    TUNE-IN + TURN UP Part I of our In A Perfect World Branding Series
    'Cause It's About To Get REAL.

    Catch Up On The Social Playground >>>
    FB : http://facebook.com/byobrandpodcast
    IG : byobrand.podcast

    Get ALL The Episodes >>>
    https://byobrandpodcast.com

    Show Notes For This Episode >>>
    https://byobrandpodcast.com/brand-checklist

    • 25 min
    Brand Purpose - What Is Your Business REALLY Made Of?!

    Brand Purpose - What Is Your Business REALLY Made Of?!

    Somewhere inside of this episode is your Home-Run,  Viral Ignition Button - ALL IN ONE!
    That something articulates : 

    All that you do
    Everything you stand for
    Your competitive advantage
    Your higher purpose
    Your ethos
    Your mantra
    Your reason
    AND!!! 
    ...What you actually sell - rather then what you think you sell. 
    All That And SOOO MUCH MORE - and it does it in a single word.

    But to get to that word, you have to put in the heart work and this episode is EXACTLY How You Can Do It. I would tell you more, but I'd MUCH rather you TUNE-IN + Crank IT UP to listen to all of the goodness inside.

    It's all about that base, guys -and this is where we become master builders🔥🔥💥

    Catch The Show NOTES + Full Article Posted Every Thursday >>>
    https://byobrandpodcast.com/brand-purpose

    Hop ON The Social Playground
    IG : @byobrand.podcast
    FB : https://facebook.com/byobrandpodcast

    And Tune-In To ALL The Episodes>>>
    https://byobrandpodcast.buzzsprout.com

    OH!! And SUBSCRIBE, 'Cause It's The Right Thing To Do!

    OH -OH!! And Review Me -'Cause The SEO Gods demand your written sacrifice

    Oh-Oh-Oh...lastly, if you did all of the above -AND your still reading this. 
    YOU, sir or madam, ROcK. ❤️🙏🏽

    • 19 min
    Setting Your Rates As A Freelancer

    Setting Your Rates As A Freelancer

    In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people don't talk about.

    Even when you’ve been at this for a hot minute, it still takes a certain amount of moxie to not only know your worth, but quote it to someone on the other side of a screen.

    From pricing strategies and determining how much to charge to getting paid and quoting your worth, consider episode 9 a user-friendly walkthrough to pricing your services and making the money you're worth.

    The BYOBrand Podcast is a Branding Podcast, started by me -Hannah Ellaham, someone who began down this journey as a freelancer. I help businesses take their brands to the next level and it just so happens, I have some solid insight on how to help freelancers get liftoff!

    Catch Up On The Social Playground >>>
    FB : http://facebook.com/byobrandpodcast
    IG : byobrand.podcast

    Get ALL The Episodes >>>
    https://byobrandpodcast.com

    Show Notes For This Episode >>>
    https://byobrandpodcast.com/freelance-rates

    • 26 min
    The Badasses Guide To Freelancing

    The Badasses Guide To Freelancing

       Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course. 

    Let’s be real, as with all things in life, the #freelancelife  is not as glamorous and glitzy up close as it is on Instagram, but for the RIGHT kind of human -it’s even better. 

    If you’re here, chances are you’re ready to sub the suit and stilettos for something more  -comfortable, but first, you need to know what’s involved...and it needs to come from someone who has been there and done that. I got ya. 
    Do I have what it takes to become a freelancer? Can I be a freelancer with no experience? What qualifies me as a freelancer? How do I find clients? 
    TUNE-IN my entrepreneuring friend and find out. Say hello, to my little friend, The Badasses Guide On How To Become A Freelancer. 
    SHOW NOTES>>>>
    https://byobrandpodcast.com/freelancing-guide

    CATCH-UP ON THE SOCIAL PLAYGROUND>>>
    https://facebook.com/byobrandpodcast
    IG : byobrand.podcast

    CHECK-OUT ALL THINGS BYOBRAND>>>>
    https://byobrandpodcast.com

    • 30 min

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