BYOBrand Podcast Hannah Ellaham

Season One Ends With A Bang -Taking Us Down Nostalgia Lane For A Glimpse Into How Industry Giants transition their Brands over the years to stay the relevant with their Target Audience + every one that follows.Trust me - BIG Brands don't just wind up 10-years later in the land of "All Is Well!!" They PLAN To Be There!And THIS is the rough Brand plan they use to guarantee that 10-years later; they're still at the top of the game. Turn IT UP + Get Ready To Go Where Only Branders...

Picking Up Where Part I Left Off, We're Busting Into Years (2 -6) Of The Branding Process. Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star. Branding Your Company Is A CONTINUAL Pursuit!Your Logo may be the reason people walk in the doors, but it's definitely NOT going to be the thing keeping them there. THIS. STUFF. WILL. From my Brander Brain To Yours - Take This Knowledge Into The World + B...

You Have To KNOW The Rules Before You Can Break Them. Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There. Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!Branding is like that. And so is this episode! In A Perfect World...Your Brander would advise you to do certain things. In real-life, you look it up online and fall into the pits of cyberspace rants by some hack. Considering you already have an occupation as the b...

Somewhere inside of this episode is your Home-Run, Viral Ignition Button - ALL IN ONE!That something articulates : All that you doEverything you stand forYour competitive advantageYour higher purposeYour ethosYour mantraYour reasonAND!!! ...What you actually sell - rather then what you think you sell. All That And SOOO MUCH MORE - and it does it in a single word. But to get to that word, you have to put in the heart work and this episode is EXACTLY How You Can Do It. I wo...

In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people don't talk about. Even when you’ve been at this for a hot minute, it still takes a certain amount of moxie to not only know your worth, but quote it to someone on the other side of a screen.From pricing strategies and determining how much to charge to gettin...

Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course. Let’s be real, as with all things in life, the #freelancelife is not as glamorous and glitzy up close as it is on Instagram, but for the RIGHT kind of human -it’s even better. If you’re here, chances are you’re ready to sub the suit and stilettos for something more -comfortable, but first, you need to know what’s involved...an...