18 min
C-Suite Marketing Episode 17: Mani Dasgupta on IBM Think Circles and collaborating with clients ITSMA
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- Business
Mani Dasgupta, CMO of IBM Global Business Services, talks to Rob about IBM’s Think Circles initiative, a new virtual format for collaborative innovation with key clients and prospects. We discussed how the new approach is working since the pandemic, the value of cross-industry collaboration, how to engage virtually at larger scale, and the growing prominence of social commitment and innovation at the executive level. This podcast episode is an excerpt from a longer ITSMA webcast on Virtualizing Executive Engagement, and the replay can be found at https://www.itsma.com/research/virtualizing-executive-engagement-c-suite-marketing-for-the-new-normal-webcast/.
C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.
Mani Dasgupta, CMO of IBM Global Business Services, talks to Rob about IBM’s Think Circles initiative, a new virtual format for collaborative innovation with key clients and prospects. We discussed how the new approach is working since the pandemic, the value of cross-industry collaboration, how to engage virtually at larger scale, and the growing prominence of social commitment and innovation at the executive level. This podcast episode is an excerpt from a longer ITSMA webcast on Virtualizing Executive Engagement, and the replay can be found at https://www.itsma.com/research/virtualizing-executive-engagement-c-suite-marketing-for-the-new-normal-webcast/.
C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.
18 min