Podcast by Denyse Drummond-Dunn
How to measure customer centricity the right way
Measuring Customer centricity when adopting a customer-first strategy is essential today but how to do it? This post shares some learnings from an analysis of Google searches around the customer.
The 5 Essential Rules of Customer Observation for Greater Business Success
The best way to understand your customers is to watch & listen to them. Customer observation & listening are powerful but often underutilised marketing tools., and are often wrongly carried out. Here are the ffive rules to getting observation and listening right every time, so you get maximum benefit from every session.
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
A Head of Marketing (CMO) has a less than 4-year tenure on average, and far less in CPG. How can you keep your job when others are struggling? This podcast is filled with useful ideas and statistics, as well as a 5-step process to help you to answer the ever-increasing demands and risks of a head of marketing job.
How to Take Local Brands Global: The 5 Rules to Fortune
Local brand successes do not automatically guarantee global success. Consider these 5 rules before rolling out your local brand regionally or globally
Are smart things really smart or is it just smart marketing?
The world is filled with smart things, but are they really smart or is it just smart marketing? Smart things use big data but it is the smart people who analyse it that makes it smart.
This podcast shares ideas about what smart marketing is and what AI and ML can do to support it.
If you prefer to read the post then click the link: https://c3centricity.com/are-smart-things-really-smart/
You're not competing in the category you think your are
Understanding the category in which you are competing is as important as knowing your target customers. Your actual, real category may surprise you. This podcast shares the five most important steps so you can do it for yourself.
If you'd rather read the post then click the link: https://c3centricity.com/not-competing-in-category-you-think/