31 episodes

The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.
It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.
UK TOP 5 CHARTS | US TOP 200 CHARTS | RELEASED FORTNIGHTLY

Call To Action Giles Edwards

    • Marketing

The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.
It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.
UK TOP 5 CHARTS | US TOP 200 CHARTS | RELEASED FORTNIGHTLY

    31: Charlie Russell

    31: Charlie Russell

    We’ve lurked by the theatre stage door this week to catch Charlie Russell; the West End and Broadway star of the smash hit show, The Play That Goes Wrong. Together with her long-standing friends in the Mischief Theatre company, she has appeared in a hit parade of great shows, including The Comedy About A Bank Robbery and Groan Ups, while Mischief Comedy have recently aired their first TV show on the BBC; The Goes Wrong Show.
    Charlie talks to us on a huge repertoire of subjects; getting into drama school, the beginnings of Mischief Theatre, how Improv theatre works, what makes a good comedy actor, how pain is integral to great comedy, the difference between performing on TV and theatre, taking the show to Broadway, and what it was like to meet and work with the Hollywood director JJ Abrams.
    So, exit stage left pursued by a bear and go listen.
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    You can follow her on Twitter (https://twitter.com/CF_Russell) .
    And check out all the Mischief Theatre (https://mischiefcomedy.com) shows.
    And the BBC’s The Goes Wrong Show (https://www.bbc.co.uk/programmes/m000csgs) .
    Which is now available on Amazon (https://www.amazon.co.uk/Goes-Wrong-Show-DVD/dp/B083FCYW7B) .
    Her agent is Chloe Brayfield at AHA (https://www.ahatalent.co.uk/about/) (Amanda Howard Associates).
    She has also appeared on Griefcast (https://play.acast.com/s/griefcast/442cd249-a19d-4efe-906c-64f2e4172c02) .
    The group’s great outdoor media is done by JHI Marketing (https://www.jhi-marketing.com/see-our-work/the-play-that-goes-wrong) .
    Book Recommendations: 
    The God of Small Things (https://www.amazon.co.uk/God-Small-Things-Arundhati-Roy/dp/0006550681) by Arundhati Roy 
    If Nobody Speaks of Remarkable Things (https://www.amazon.co.uk/If-Nobody-Speaks-Remarkable-Things/dp/0008218692/) by Jon McGregor 
    Frankenstein (https://www.amazon.co.uk/Frankenstein-Modern-Prometheus-Wordsworth-Classics/dp/1853260231) by Mary Shelley 
    Jane Eyre (https://www.amazon.co.uk/Jane-Wordsworth-Classics-Charlotte-Brontë/dp/1853260207) by Charlotte Brontë 
    The Tenant of Wildfell Hall (https://www.amazon.co.uk/Tenant-Wildfell-Hall-Wordsworth-Classics/dp/1853264881) by Anne Brontë 
    His Dark Materials Trilogy (https://www.amazon.co.uk/His-Dark-Materials-Wormell-slipcase/dp/1407188992) by  Phillip Pullman (https://www.amazon.co.uk/His-Dark-Materials-Wormell-slipcase/dp/1407188992)
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    • 1 hr 13 min
    30: Kerry O'Connor

    30: Kerry O'Connor

    This week we’ve rowed up the Thames with a wine-laced bait to catch Kerry O’Connor, Co-Founder at Tonic Creative Business Partners. Kerry has many specialities, including marketing strategy, PR, and belting out power ballads to huge crowds for charitable causes. She’s mostly worked agency-side for the likes of Ogilvy, Publicis, Imagination and Dragon Rouge, yet also has client-side chops from a stint with what is now Virgin Media.
    She talks to us on a vast array of information nuggets, including: working at Ogilvy (where accounts included Ford and IBM), overcoming stigma to get into the industry, big agencies Vs small agencies, client side Vs agency side, business development & strategy, positioning, the pitch process, defining growth and singing as part of a Queen tribute act in the Islington Assembly Hall to over 900 people! There’s so much packed in, it’s a veritable sardine can of an episode. Enjoy.
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    Follow Kerry on LinkedIn (https://www.linkedin.com/in/kerryamoconnor/)
    Tonic’s LinkedIn (https://www.linkedin.com/company/tonic-creative-business-partners/) Page
    Tonic's website (http://www.tonicpartners.co.uk)
    Book Recommendation:
    The Four Agreements (https://www.amazon.co.uk/Four-Agreements-Practical-Personal-Freedom/dp/1878424319) by Don Miguel Ruiz
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    • 56 min
    29: Shelina Janmohamed

    29: Shelina Janmohamed

    This week we’ve snuck up the Thames to Ogilvy’s offices to catch Shelina Janmohamed; the bestselling author of Love in a Headscarf (a memoir about growing up as a British Muslim woman), and the Vice President of Islamic Marketing at Ogilvy- The world's first bespoke consultancy for building brands with Muslim audiences.She also, somehow, still finds time to write for the Daily Telegraph, The Guardian and the BBC, and was named one of the UK’s 100 most powerful Muslim women.
     
    She talks to us on how brands and agencies can understand the Muslim population better to create better ads and comms, writing books, how writing ‘Be Nice’ on her index finger helps her be a better person, how being a mother has improved her efficiency x10, the social healing power of chips, working on the iconic Motorola RAZR and more.
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    Follow Shelina on LinkedIn (https://www.linkedin.com/in/shelinajanmohamed/)
    On Twitter (https://twitter.com/loveinheadscarf)
    On Facebook (https://www.facebook.com/shelinazahrajanmohamed)
    Her books/reports are:
    Love in a Headscarf (https://www.amazon.co.uk/Love-Headscarf-Muslim-Woman-Seeks/dp/1845135490) by Shelina
    Generation M (https://www.amazon.co.uk/Generation-Young-Muslims-Changing-World/dp/1780769091) by Shelina
    The Great British Ramadan (https://ogilvy.co.uk/sites/ogilvy-prelive/files/The%20Great%20British%20Ramadan%20%28Ogilvy%20Noor%29%20Summary.pdf) from Ogilvy.
    Book Recommendation:
    Alchemy (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502) by Rory Sutherland
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    • 44 min
    28: Gavin Strange

    28: Gavin Strange

    This week we’ve packed our plasticine and carried out a search of The Avon to pick up Bristol’s finest maker of noise, Gavin Strange. By day, Gavin is Director and Designer at the beloved Aardman Animations, the Academy Award winning studio behind Wallace & Gromit, and by night he indulges in passion projects, drenching them in fizzy, fuzzy energy as he morphs into his alter-ego Jam Factory.
    A serial tinkerer whose capacity for fun bursts through his beanie, Gavin is also an author, toy inventor and speaker. He talks to us candidly on this, having car parts thrown at his head, pixels, plasticine and what Morph is really like, the unlikely crossover of Maya Angelou and Dragon Ball Z, why we need more wonky things, and a whole lot more.
    Embrace your fizz and fuzz. Listen and you won’t be disappointed.
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    Gavin/JamFactory Links:
     
    Follow @JamFactory on Twitter (https://twitter.com/JamFactory) , Instagram (https://www.instagram.com/jamfactory/) and LinkedIn (https://www.linkedin.com/in/jamfactory/)  
    And visit his website. (https://www.jam-factory.com/)
    Gavin’s directorial debut, The Amazing Maya Angelou (https://www.aardman.com/work/the-amazing-maya-angelou/)
    And his brilliant talk at The DO Lectures (https://vimeo.com/222596558)
     
    Animation Recommendations: 
     
    Adobe Creative Cloud (https://www.adobe.com/uk/creativecloud/buy/students.html) (with student discount)
    Stop Motion Studio (https://apps.apple.com/gb/app/stop-motion-studio/id441651297)
    Blender (https://www.blender.org/)
     
    Book Recommendations: 
    Do Fly: Find Your Way. Make a Living. Be Your Best Self (https://www.amazon.co.uk/Do-Fly-Living-Self-Books/dp/1907974261) by Gavin
    Or for more fizzy, fuzzy energy… listen to the audio version (https://www.audible.co.uk/pd/Do-Fly-Audiobook/B077P9R4RH)
    Feck Perfuction (https://www.amazon.co.uk/Feck-Perfuction-Dangerous-Ideas-Business/dp/1452166366) by James Victore
    Draplin Design Co: Pretty Much Everything (https://www.amazon.co.uk/Draplin-Design-Co-Pretty-Everything/dp/1419720171/) by Aaron Draplin
    Why? How? What? The First Big Book of Art (https://www.amazon.co.uk/Why-What-First-Book-Brosmind/dp/8467916591) by Brosmind
    Cabinet of Curiosities: My Notebooks, Collections, and Other Obsessions (https://www.amazon.co.uk/Guillermo-del-Toro-Cabinet-Curiosities/dp/1781169268/) by Guillermo del Toro
    Anything and everything (https://www.amazon.co.uk/Shepard-Fairey/e/B001K8CJG4) by Shepard Fairey
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    • 1 hr 14 min
    27: Tom Goodwin

    27: Tom Goodwin

    We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin.
     
    The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism.
     
    Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience working at TBWA, metrics & short-termism, programmatic, selling Ribena to the North of England and a whole lot more.
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    Links:
     
    Follow Tom on LinkedIn (https://www.linkedin.com/in/tomfgoodwin/)  
    On the Twitter (https://twitter.com/tomfgoodwin)
    And here is his website (https://tomgoodw.in)
     
    Book Recommendations: 
     
    Re-imagine (https://www.amazon.com/Re-imagine-Business-Excellence-Disruptive-Age/dp/B0001I1L1S/) by Tom Peters
    Disruption (https://www.amazon.com/gp/product/B000W102QE/) by Jean-Marie Dru 
    Alchemy (https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA/) by Rory Sutherland
    /////

    • 1 hr 19 min
    26: Colin Lewis

    26: Colin Lewis

    We sneaked up the river Liffey in a Viking long boat and kidnapped arguably Ireland’s greatest marketer for a natter; Colin Lewis. 
     
    Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken.
     
    This pod is packed with nuggets of golden insight as Colin talks to us on strategy, friction, robot car racing, the value of teaching and education in marketing, how to truly be market orientated, turning into a grumpy old man, and lots more.
     
    We also assume he has an exclusive membership for The Long Room Library at Dublin’s Trinity College, as he is one of the best-read people we’ve ever spoken to, and he’s shared tonnes of tomes below.
    /////
    Colin Links:
     
    Follow Colin on LinkedIn (https://www.linkedin.com/in/colinlewis/)
    And on Twitter (https://twitter.com/colinalewis)
    Read his Marketing Week articles (https://www.marketingweek.com/author/colin-lewis/)
    And check out his website (http://colinlewis.me)
     
    Book Recommendations: 
     
    Good Strategy Bad Strategy (https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239) by Richard Rumelt 
    How Brands Grow (https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560) by Byron Sharp 
    The Creativity Code (https://www.amazon.com/Creativity-Code-Art-Innovation-Age/dp/0674988132) by Marcus Du Sautoy
    Vanished Kingdoms (https://www.amazon.com/Vanished-Kingdoms-Rise-States-Nations/dp/0143122959) by Norman Davies
    Positioning: The Battle for Your Mind (https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586) by Al Ries, Jack Trout, Philip Kotler 
    Deep Work (https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692) by Cal Newport
    Competitive Strategy (https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487) by Michael E. Porter
    Sapiens (https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117) by Yuval Noah Harari
    The War of Art (https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026) by Steven Pressfield
    Turning Pro (https://www.amazon.com/Turning-Pro-Inner-Power-Create/dp/B07FWS2FHP) by Steven Pressfield 
    /////

    • 1 hr 4 min

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