Called to Both - Balancing Motherhood and Business for Photographers

Joy Michelle
  • 5.0 (112)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

  1. Why Waiting for Inspiration Is Holding You Back

    5D AGO

    Why Waiting for Inspiration Is Holding You Back

    Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creatives tasks as well. Inspiration is fickle and you can't wait for it to show up for you to work in your business. Your business needs you whether you're inspired or not. In today's episode, I'm sharing two stories in my own business around inspiration. In This Episode You'll: Learn why inspiration isn't a requirement for success.Explore the story behind naming Photoboss.Hear why I think a coach can help you take action.Find it quickly: :55 - The Lie of Needing Inspiration 2:03 - The Birth of Photo Boss 4:10 - Taking Uninspired Action 4:59 - Hiring a Business Coach Mentioned in this Episode: Photoboss® Facebook group More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    8 min
  2. 158: How to Plan Your Week When Every Day Looks Different [Productivity for Working Moms]

    OCT 27

    158: How to Plan Your Week When Every Day Looks Different [Productivity for Working Moms]

    Are you stuck trying to plan with an unpredictable schedule? Being both a mom and an entrepreneur, every day can be different. That’s why today I am sharing a few solutions that have made a world of difference in my productivity and business.  Today's episode is brought to you by Forewarn: As photographers and creatives, we often walk into sessions with little to no background on the people we're meeting. That changes with Forewarn. With just a phone number, you can instantly verify someone’s identity and access public records like property ownership and criminal history, giving you the clarity and peace of mind you need before any in-person meeting. Don’t leave your safety to chance. Learn More >> In This Episode You’ll: Hear how to shift your mindset around what your schedule should look like and let go of beliefs that are holding you back.Discover a flexible framework built for the “call to both” life.Explore concrete tactics to make the most of the scattered pockets of time you do have.Find It Quickly:  2:04 - Traditional planning methods just don’t work 4:43 - Adjusting our expectations around our schedules 9:50 - Weekly priorities vs. a daily to-do 11:07 - Digital dashboard over a paper planner 14:12 - Plan in shorter timespans  16:14 - Blocking my days by categories 17:18 - Creating buffer blocks 18:56 - Building your goals into a theme day 20:33 - Making the most of my childcare time Mentioned in this Episode: Episode 150 How to Reclaim Your Energy with Kim Perez: joymichelle.co/reclaim-your-energy-focus Episode 60 How to Create an End-Of-Day Work Routine: joymichelle.co/end-of-day-work-routine Episode 59 How to Create a Start-Of-Day Work Routine: joymichelle.co/start-of-day-work-routine Episode 14 3 Steps to Reset Your Mindset: joymichelle.co/3-steps-to-reset-your-mindset Notion: joymichelle.co/notion Forewarn If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    26 min
  3. 157: 3 Productivity Traps That Keep Creative Business Owners Stuck (and How to Fix Them)

    OCT 20

    157: 3 Productivity Traps That Keep Creative Business Owners Stuck (and How to Fix Them)

    Feeling scattered, overwhelmed, or stuck in your business, even though you’re doing all the things? In today’s episode, I’m sharing the 3 productivity traps that myself and other business owners commonly fall into. If you’re feeling more busy than productive and unsure how to get out of it, this episode is for you.  In This Episode You’ll: Learn the 3 common productivity traps that business owners fall intoLearn the common symptoms of each trapGet fixes to implement and finally get unstuckFind It Quickly:  3:24 - The busyness equals productivity trap 10:02 - The perfection paralysis trap 14:58 - The over-researcher and scroller trap  20:31 - The 3 productivity traps and fixes summary Mentioned in this Episode Notion Timer Cube Kajabi Voxer More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    25 min
  4. How I Turn Every Piece of Content Into Profit

    OCT 13

    How I Turn Every Piece of Content Into Profit

    Have you ever felt like creating content in your business was a complete waste of time? Whether you're not seeing the payoff or you're simply discouraged in your content creation cycle, this episode will help ensure that your content makes you money! When your content strategy starts with income, you'll see the results you're looking for. Want to make more money in your business without taking on more clients? Affiliate Boss is my signature course designed specifically for photographers and creatives who want to turn content into passive income through affiliate marketing. Learn how to start, grow, and maximize affiliate income—even with a small audience. Learn More >> In This Episode You'll: Hear which types of content you can easily make money from.Explore monetization opportunities for your content.Understand a simple strategy for making money from your content.Find it quickly: 1:10 - Creating Intentional Content 4:31 - Building an Email List 6:49 - Use affiliate links 8:04 - Build a community 9:57 - Talk about your own products & services Mentioned in this Episode: Flodesk Kajabi Affiliate Marketing Jumpstart Guide Episode 74: Growing Beyond Services: Building Diverse Revenue Streams Episode 75: Affiliate Marketing for Content Creators Episode 28: Growing a Facebook Group to 10k Members and My Best Community Growth Tips Hobby to Pro Toolkit Coaching & mentorship PitchPower Email Templates More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    17 min
  5. 156: I Don’t Like My Business Anymore… Now What?—How to Pivot a Photography Business

    OCT 6

    156: I Don’t Like My Business Anymore… Now What?—How to Pivot a Photography Business

    It's not that you hate your business—you might have just outgrown it. This week, I’m sharing a deeply honest conversation inspired by a Voxer message from one of my clients who realized that she no longer wants her current business to be her reality five years from now. If you’ve ever felt disconnected from your own work or unsure how to pivot, this episode is for you. I walk you through the first three steps to take when you realize it’s time to make a shift—without throwing everything away or burning out. Whether you're staring down a total reinvention or a subtle shift, this episode will help you ground your pivot with clarity and direction. In this episode: How to determine if your pivot is a tweak or a total overhaulWhy understanding your income dependency is essential before making movesThe role of support and accountability when everything feels uncertainFind It Quickly 02:11 - Welcome to Pivoting School 101 04:28 - Step 1: Establishing the Nature of Your Pivot 05:50 - Step 2: Assessing Income Dependency 08:12 - Step 3: Seeking Support and Accountability 10:00 - Client Success Story: From Weddings to Dog Photography Mentioned in this Episode Accelerator Coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    14 min
  6. 155: Appealing to Different Buyer Types on Your Website and Within Your Marketing Strategy

    SEP 29

    155: Appealing to Different Buyer Types on Your Website and Within Your Marketing Strategy

    What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently. We’re diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content. In this episode: The most common buyer personalities (and what each needs to say “yes”)How different buyer types prefer to reach out and why ignoring DMs is costing you moneyThe key contact options every creative service provider needs to offerFind It Quickly 02:24 - Understanding Different Buyer Types 04:27 - How Buyers Reach Out 07:16 - Optimizing Your Website for All Buyers More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    10 min
  7. 154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices

    SEP 22

    154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices

    I’ve been getting lots of DMs lately asking: How do you homeschool your kids while growing a business? In today's episode, I peel back the curtain on my life as a 2nd generation homeschool mom, including the decisions, curriculums, schedule, and mindset I use so both my business and my kids can thrive. Since I grew up homeschooled, this path has always felt familiar, but now I’m doing it in a unique-to-me season, with a baby, young learners, client calls, and deadlines. In This Episode You'll: How I chose which curriculum to use.What a week in our homeschool and business life actually looks like.How I juggle my role as teacher, business owner, mom.Find it quickly: 02:19 - Personal Homeschooling Journey 04:49 - Homeschooling Q&A 12:54 - Choosing the Right Curriculum 25:06 - Weekly Schedule and Balancing Entrepreneurship Mentioned in this Episode: The Homeschool Hive Thrive Homeschool & Christy Faith The Brave Learner by Julie Bogart  In Vital Harmony: Charlotte Mason and the Natural Laws of Education by Karen Glass The Good and The Beautiful Treehouse Schoolhouse 100 Easy Lessons to Teach Your Child to Read CTC Math Money Kit Watercolor Book Notion My Homeschool Amazon Storefront Nature Study Supplement More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    37 min
  8. 5 Books About Business & Money You Should Read as an Entrepreneur

    SEP 15

    5 Books About Business & Money You Should Read as an Entrepreneur

    What’s on your reading list for your business? Today’s episode features five of my top recommendations for business books to read over the next year. In This Episode You'll: Find 5 new books to add to your reading list for your business.Explore the different styles of business finance books available.Hear why I recommend each of these for every entrepreneur!Find it quickly: :41 Top 5 Business and Money Books for 2025 2:17 - Book 1 4:46 - Book 2 5:59 - Book 3 7:33 - Book 4 9:01 - Book 5 Mentioned in this Episode: Free Money by Austin L. Church Out of the Maze by Spencer Johnson The Psychology of Money by Morgan Housel Undistracted: Bob Goff 10x is Easier than 2x: by Dan Sullivan More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    12 min
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About

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

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