28 | Ask the Expert: Direct Your Connections to Text, Part 1 with Jake Dempsey from Project Broadcast: Why Text Marketing is the Best Alternative to Social Media Conversations Called to Lead - Network Marketing | Scale Without Social Media | Christian Leadership | Social Selling Strategy

In this episode, Heather interviews Project Broadcast Co-Founder and CEO Jake Dempsey. Jake shares the story behind the companies inception and it's remarkable growth. Part of the growth was due to the immense need for the service and the void it filled, but most of the growth was due to word of mouth and how well Project Broadcast serves it's clients.  Heather and Jake dive in deep on how when you utilize social media platforms you don't own your followers and you don't own the conversations. Leveraging text marketing for business improves your conversion rates over traditional email marketing. People want to be able to text businesses and they read texts messages more and interact with them more than any other platform.

 

Episode Highlights:

・Heather interviews Jake the co-founder and CEO of Project Broadcast

・How Text Marketing is one of the most effective tools in terms of growing a business

・Jake’s shares his background and the story behind Project Broadcast

・Jake says, “You don’t own the conversation. You don’t truly own the relationship” in regards to leveraging social media for your business

・ Text marketing converts better than email marketing

・The simplest advice to grow your business outside of social media. “Go talk to people”

 

Episode Resources/References:

・Learn About Project Broadcast

・Episode 21

・Podcast Pro University

・Easily Edit Your Podcast

・Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)