Learn from Emmy Award winner Val Brown about how to be confident in front of the camera. Look, feel and sound your best whether it’s for business, social media, headshots or television. Learn what you need to know to support your brand and deliver your message effectively with credibility and authenticity to your target audience.
CR 43 - How to create your video content mission statement
The first step in creating a video strategy is creating a video content mission statement. It will answer three questions: what you do, how you do it and why.
A video content mission statement will help you stay on target when you are developing content for your videos.
What does your audience need? What are their pain points? Getting really clear on this does two things. It lets you plan and deliver a cohesive body of content and develop a content calendar that supports your business strategy.
CR 42 - 3 reasons you need to create a video strategy
Thinking about using video in your business can feel OVERWHELMING. There are so many moving parts, it’s not always easy to figure out where to get started or where to focus your efforts to get the biggest return on your time and budget.
You want to be sure you are creating the right content for the right audience and delivering it in the right places.
A video strategy will ensure you are investing your time where you’ll see the biggest return. It's a map to reach your goals.
CR 41 - creating a strategy for Instagram
In part one of Mike Kim he shared his thought provoking personal brand questions known as the PB3, which are designed to help you get to your core, identify your audience and clarify your business idea. It’s a must listen for personal brands, you can listen here visualbridgecommunication.com/podcast
In part 2 Mike talks about the importance of using story for personal brands, his story strategy for Instagram and how he keeps creating videos simple. Listen in as Mike spills more pearls of wisdom.
CR 40 - 3 essential questions personal brands MUST answer
An interview with master marketer, Mike Kim Part 1 of 2.
Mike shares his signature PB3 of personal brand marketing - thought provoking questions designed to help get to the core of who you are, the people you are meant to serve and your business proposition.
Hear his unvarnished perspective on the number one thing personal brands get wrong about marketing. It’s so simple, once you hear it, you will never approach connecting with your audience in the same way. mikekim.com/brandyoupodcast/
CR 39 - 7 compelling reasons to use video to grow your business
Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.
We all need data in our businesses to accurately forecast where we are headed. Tracking the results from our marketing efforts goes straight to the bottom line. If you know taking certain actions will yield higher results, why wouldn’t you invest your time and money there?
Here are some highlights from Vidyard about using video in your marketing strateg
CR 38 - 7 little known hacks to help you overcome your fear of Facebook Live
You need to use video for your business and the thought of going live on Facebook sends shivers up your spine?
Or even worse, you feel sick or lose sleep even thinking about it?
You can’t really put your finger on it. You speak in front of groups of people all the time. Why is Facebook Live different?
Learn 7 little known hacks to help you overcome your fear of Facebook Live. From content to tech, you'll build your confidence so you can go live like a pro!
Download your checklist here
Customer ReviewsSee All
Insightful, entertaining and actionable
Val and her guests give listeners an an unfair advantage when it comes creating and engaging in world-class video content - spotlighting tried & true tactics and coming trends. :)
Highly recommend listening and subscribing to Camera Ready if you want the knowledge AND mindsets to effectively build your brand through video (and reach your overall goals as a result)!
Every leader/speaker, on camera and off, needs this podcast running in their earbuds. Val is an expert on being camera ready and no one is sharing the insight she has. Keep the episodes coming, Val! So good!!!
Great podcast for any entrepreneur
This podcast has fantastic information on how to improve your appearance on camera. The suggestions are easily applied and clearly stated. There are areas like jewelry and shine that I had not even considered. Val uses her objective vision and years of experience to define what will enhance or detract from your message on YouTube, Facebook or wherever you will be on video.