Camera Ready with Val Brown On camera presentation coach, consultant, Val Brown

The first step in creating a video strategy is creating a video content mission statement. It will answer three questions: what you do, how you do it and why. 
Once you know these three things you can then create your video mission statement what type of information will you deliver and why.
A video content mission statement will help you stay on target when you are developing content for your videos.
Do you want to educate, entertain, inspire?
What does your audience need? What are their pain points? Getting really clear on this does two things. It lets you plan and deliver a cohesive body of content and develop a content calendar that supports your business strategy.
When you have a road map it defines what you should be doing as much as what you should not be doing. What is the outcome your audience will receive as a result of consuming your content?
In this episode, learn how to write your video content mission statement. Once you do, it will guide your content decisions whether you’re doing a quick video on Instagram or a longer format education video.
You will know who you are talking to, why they need what you are delivering, and what outcome will they achieve from consuming your content.  Most importantly, you will know how your content supports your company’s mission. 
reference: Episode 42 - Why you need a video strategy

Thinking about using video in your business can feel OVERWHELMING. There are so many moving parts, it’s not always easy to figure out where to get started or where to focus your efforts to get the biggest return on your time and budget.
You want to be sure you are creating the right content for the right audience and delivering it in the right places.​

When you have a video strategy, you will ensure you are creating content that's in alignment with your business goals and where you’ll see the biggest return. It's no different than having a business strategy. It's a map to reach your goals. 
When you have a strategy aligning your actions with your business goals, it makes it easy to know the next step to take. 
In this episode, I share my top three reasons for creating a video strategy.

The future belongs to the storyteller, if you can tell stories, the world is your oyster."
That's a quote from my friend, mentor and master marketer Mike Kim in part two of my interview with him.
In part one of our interview, Mike shared his thought provoking personal brand questions known as the PB3, which are designed to help you get to your core, identify your audience and clarify your business idea.
It’s a must listen for personal brands, you can listen here.
This week Mike talks about the importance of using story for personal brands, his story strategy for Instagram and how he keeps creating videos simple. 
So grab your notebook and something to write with as Mike spills more pearls of wisdom on this episode of Camera Ready With Val Brown.

My guest is friend, mentor, and master marketer, Mike Kim. 
For those of you who aren't familiar with Mike, get ready to have your mindset about marketing completely reset. 
​Mike Kim is a real world marketing pro and he hosts the top rated Brand You podcast. 
After working as the CMO of a multimillion dollar company in New York, Mike stepped into the consulting world and he's been hired by people and companies like John Maxwell, Donald Miller, Suzanne Evans and Catalyst. 
So if you're ready to learn how to market your personal brand and do stuff that wouldn't embarrass your mother, then you really need to subscribe to his podcast. 
What I love about Mike is he makes it so simple to understand what you need to do to become a successful marketer. Remember though, simple doesn’t mean easy ;0)
One question I often hear from listeners is about sometimes feeling confused about connecting with your audience, and you’re not sure where to get started. 
Fear not. Mike is going to share his PB3 of personal brand marketing - thought provoking questions designed to help get to the core of who you are, the people you are meant to serve and your business proposition. 
You'll also get his unvarnished perspective on the number one thing personal brands get wrong about marketing. 
If you're ready to change the way you think about marketing your personal brand, please join me on this episode of Camera Ready with Val Brown. 
reference: Mikekim.com/brandyoupodcast/

Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.​
We all need data in our businesses to accurately forecast where we are headed. Tracking the results from our marketing efforts goes straight to the bottom line. If you know taking certain actions will yield higher results, why wouldn’t you invest your time and money there?
I recently came across this compelling report from Vidyard about using video as part of your marketing strategy and it is so good, I had to share it.

You need to use video for your business and the thought of going live on Facebook sends shivers up your spine?
Or even worse, you feel sick or lose sleep even thinking about it?
You can’t really put your finger on it. You speak in front of groups of people all the time. Why is Facebook Live different?
Learn 7 little known hacks to help you overcome your fear of Facebook Live. From content to tech, you'll build your confidence so you can go live like a pro!
Download your checklist here
Episode 5  - What to never wear on a marketing video
contact: val@valbrown.tv