38 episodes

Welcome to the Campaign Podcast, our weekly look at the biggest stories and trends in the world of advertising, marketing, media and technology.
The podcast is hosted by Campaign's global technology editor Omar Oakes and recorded at No.8 in London's Soho.
Read more at http://www.campaignlive.co.uk/resources/podcasts

Campaign podcast Campaign

    • Business

Welcome to the Campaign Podcast, our weekly look at the biggest stories and trends in the world of advertising, marketing, media and technology.
The podcast is hosted by Campaign's global technology editor Omar Oakes and recorded at No.8 in London's Soho.
Read more at http://www.campaignlive.co.uk/resources/podcasts

    7: What now for live-events marketing?

    7: What now for live-events marketing?

    This week's episode takes a deeper look at how events marketing is adapting to the coronavirus crisis and what the future of the sector could look like.

    • 34 min
    6: The 'working from home' special

    6: The 'working from home' special

    Campaign's Jeremy Lee, Quiet Storm CEO Rania Robinson and Miroma Group CEO Marc Nohr discuss with Omar Oakes how the advertising industry is adapting to working from home amid the coronavirus pandemic.

    • 44 min
    5: Agency of the Year special

    5: Agency of the Year special

    Gideon Spanier, Jeremy Lee, Gurjit Degun and Omar Oakes discuss the agencies and individuals that stood out in 2019.

    • 31 min
    4: Are brands getting it wrong over International Women's Day?

    4: Are brands getting it wrong over International Women's Day?

    TBWA\London chief executive Sara Tate and Mr President founder/chief creative officer Laura Jordan Bambach join Campaign's Omar Oakes to talk about how brands should approach feminism in advertising and how female leadership in the ad industry must be rethought.

    • 46 min
    3: Burger King bets on mind over mouldy matter

    3: Burger King bets on mind over mouldy matter

    Pig out on a buffet of junk-food advertising chat this week as Anomaly's Camilla Harrisson, Gravity Road's Mark Eaves and Campaign news editor Gurjit Degun join host Omar Oakes.

    • 40 min
    2: Sex, lies and Dave

    2: Sex, lies and Dave

    Artists like Dave and Stormzy stood out at this year's Brit Awards. But how culturally relevant is the annual music bash in today's digital climate? 
    This week we also focus on two important ads which launched in the last week: Durex is having a serious conversation about sex positivity and what effect freely available online pornography is having on society. And what does it say about political advertising when parties like the Greens decide to campaign on honesty above policies and personalities?
    Thanks to Havas UK strategy partner Chantelle Begley and Creature London chief creative officer for being our guests alongside Campaign's creativity and culture editor Brittaney Kiefer. This week's episode is hosted by Campaign's global tech editor Omar Oakes and edited by Ben Londesbrough. And big thanks to Publicis Groupe's Prodigious studio for hosting us!
    Running order:
    (3.50) The Brit Awards - are we only talking about it because of Dave's amazing performance? 
    (11.04) Durex: what role can brands play in promoting sex positivity?
    (24.40) The Green Party: have we truly arrived in a post-truth political dystopia?
    (40.00) Declarations, inspirations and impromptu book recommendations
    (Note: ITV scored an average TV audience of 3.8 million (4.4 million peak) for its Brit Awards coverage, down on last year’s 4.1 (https://www.musicweek.com/media/read/brits-ratings-down-again-but-show-pulls-in-young-viewers/075394) million average (4.8 million peak) - according to overnight ratings).
    See all the latest ads and advertising industry news at www.campaignlive.co.uk and Tweet your thoughts about this episode to @Campaignmag 

    • 45 min

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