86 episodes

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media.

The podcast is hosted by Campaign's media and technology editor Omar Oakes.

Read more at http://www.campaignlive.co.uk/resources/podcasts

Campaign podcast Campaign

    • Business
    • 5.0 • 2 Ratings

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media.

The podcast is hosted by Campaign's media and technology editor Omar Oakes.

Read more at http://www.campaignlive.co.uk/resources/podcasts

    Campaign podcast: Inside Campaign's creativity edition

    Campaign podcast: Inside Campaign's creativity edition

    Campaign’s UK editor Maisie McCabe and associate editor Kate Magee discuss the exit of Mother London’s executive creative directors, the inspiration behind our latest magazine cover and Vicki Maguire’s journey to the top. 

    Maisie and Kate discuss the news that Mother’s creative leaders Ana and Hermeti Balarin are moving to Wieden & Kennedy Portland. They also look at new work from BT Enterprise and SumUp. 

    Kate talks about the inspiration behind Campaign’s latest front cover: a quirky costume book written by Jane Asher in the 1980s.

    Maisie then runs through the main features in the magazine, including why it is a golden age for animation, how brands can navigate the K-shaped revolution and why Havas’ chief creative officer Vicki Maguire’s profile showcases a new type of creative leadership.


    Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. 

    • 22 min
    Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

    Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

    Campaign’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity.


    Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government’s nudges on Covid worked.


    And he reveals how Nudgestock would probably have had a large virtual element this year, even without the pandemic, after last year’s event attracted an online audience of 120,000 – far more than a face-to-face version.


    Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. 

    • 32 min
    Campaign podcast: The story behind the new industry forum for working-class adlanders

    Campaign podcast: The story behind the new industry forum for working-class adlanders

    Campaign’s Gemma Charles interviews the founders of Common People, a new industry forum for working-class people in adland. 

    The group aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. Gemma talks to the organisers about why such an initiative is important to the ad industry. 

    But first, Campaign’s UK editor Maisie McCabe and creativity and culture editor Brittaney Kiefer discuss trends from the D&AD Awards and new work from Sainsbury’s and Shelter. 

    Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. 

    This episode was hosted by Campaign’s UK editor Maisie McCabe, with deputy editor Gemma Charles and creativity and culture editor Brittaney Kiefer, and edited by Lindsay Riley.

    • 38 min
    Campaign podcast: A moment of reckoning for the ad industry on racial equality

    Campaign podcast: A moment of reckoning for the ad industry on racial equality

    Campaign’s Brittaney Kiefer, Gemma Charles and Maria Iu discuss the shifts in the ad industry since George Floyd’s murder in 2020. 

    This week marked a year since Floyd’s death, which sparked a wave of Black Lives Matter protests around the world and a ripple effect on sectors including advertising. 

    But was anything really different about that moment for the industry? Brittaney, Gemma and Maria discuss the impact that has been felt in areas such as casting and on-screen representation, talent and equal pay. 

    What change has occurred since Floyd’s murder and the resurgence of the BLM movement, and what needs to happen next?

    Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. 

    This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer, with deputy editor Gemma Charles and intelligence editor Maria Iu, and edited by Lindsay Riley. 

    • 31 min
    Campaign podcast: Standout creative work from Diet Coke, Guinness, Kiyan Prince Foundation and more

    Campaign podcast: Standout creative work from Diet Coke, Guinness, Kiyan Prince Foundation and more

    Campaign’s Brittaney Kiefer and Kate Magee share their highlights from a busy week of strong creative work. 

    First, Kate shares some reactions she received to her May feature about the industry’s long hours culture. Does the response point to genuine change on the horizon for advertising’s work culture? 

    Then Brittaney and Kate review some of the standout campaigns that have been released this past week from Guinness, the Alzheimer’s Society, the Kiyan Prince Foundation and EA Sports, Nike and Diet Coke. 

    To round out the episode, listen to an excerpt from a Media360 session with Vanessa Kingori, publishing director of British Vogue, who talks about transforming the brand. 

    Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. 

    This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer, with associate editor Kate Magee, and edited by Lindsay Riley. 

    • 43 min
    Campaign podcast: What makes the best (and worst) places to work?

    Campaign podcast: What makes the best (and worst) places to work?

    Campaign’s Brittaney Kiefer, Gideon Spanier and Kate Magee discuss the May issue cover feature on best places to work.

    As Covid is shifting the workplace landscape, what makes a “best place to work” in 2021? Kiefer, Spanier and Magee talk about how material perks aren’t quite enough anymore as more people reassess what they want from life.

    Then they talk about what makes a bad place to work, the industry’s problematic long hours culture and what can be done to change toxic patterns. 

    This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer with UK editor-in-chief Gideon Spanier and associate editor Kate Magee, and edited by Lindsay Riley. 

    • 28 min

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