4 min
Can a book teach you Public Relations? - Karen Freberg Prove It Matters
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- Business
Karen Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure…
Karen Freberg
I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications.
I have written several books, including my social media book Social Media for Strategic Communications: Creative strategies and research based applications, published with SAGE. This book most recently was awarded a 2019 APEX print book award. In addition, I have published my research extensively in the areas of social media, public relations, and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations.
I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications.
Karen Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure…
Karen Freberg
I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications.
I have written several books, including my social media book Social Media for Strategic Communications: Creative strategies and research based applications, published with SAGE. This book most recently was awarded a 2019 APEX print book award. In addition, I have published my research extensively in the areas of social media, public relations, and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations.
I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications.
4 min