Can Company Culture Have Anything To Do With Marketing? [E021‪]‬ The Auto Repair Marketing Podcast

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!
Talking Points
Mission. Vision. Values. Everyone talks about them, but not everyone lives them.If you have them - can you recite them? Does your team know them - by heart? Are they so much a part of your company that your customers know them?We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past. How we developed our core values.Where are they?On the wallThroughout our website, social, and other marketingOn our careers page, interviews, etcIn our onboardingIn our daily conversationsReviews, Check-ins, Staff MeetingsShieldys We live them. They’re in us. 
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com 
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