10 min

Can this personality quirk become your personal brand‪?‬ Strategic Storytelling

    • Marketing

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t 
That's a really bad idea, because it...
...violates the "show don't tell" rule. Real mavericks don't have to explain who they are.
...doesn't communicate a benefit
...may actually backfire. 
Understanding the pitfall of this branding approach will highlight principles of branding we often fail to recognize. This is a fun podcast with some helpful tips for branding your business ...which is different from branding like the big guys.

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t 
That's a really bad idea, because it...
...violates the "show don't tell" rule. Real mavericks don't have to explain who they are.
...doesn't communicate a benefit
...may actually backfire. 
Understanding the pitfall of this branding approach will highlight principles of branding we often fail to recognize. This is a fun podcast with some helpful tips for branding your business ...which is different from branding like the big guys.

10 min