If you're the least bit unconventional, you may get adviced to brand as a maverick, renegade or rebel. t
Violates the "show don't tell" rule. Real mavericks don't have to explain who they are.
Doesn't communicate a benefit
May actually backfire and cost you revenue.
This is a fun podcast with some helpful tips for branding your business .maverick or not!
I have a free guide to branding with stories: