Cannes 2023 Wrap with Luke Southern, DRUM (part 1)

Missed Cannes? Don’t worry! In part 1 of a special 2-part Media Weekly Cannes 2023 wrap, we’ll be having a chat with Luke Southern, CEO of Drum. He’s just returned from the south of France, where he sat on the jury for the Entertainment for Music Lions. He’ll be taking us through his highlights and favourite campaigns of the week and talking to us about the panel he chaired, #ForTheWin, which explored the awesome brand partnership between CUPRA, Xbox and Forza.

Listen as we discuss:

• Behind-the-scenes of the Entertainment for Music Lions jury
• How Muhammad Ali inspired a Grand Prix winner
• The watchouts for brands who want to win big in the gaming and virtual worlds